| |
| |
|
Affiliate Revenue Information |
|
|
|
Theres a Tween In Your Future - Are You Ready?
That's just how she communicates. Once the "he said," "she looked" minutia of the all important social event (lunch hour) of the day have been dissected, the conversations begin to move outward. Movie trivia websites are visited en masse, and the merits of a certain pair of kahkis for sale on one site versus another found the day before cause more windows to be opened, as this virtual gaggle of girls move around the web together. Sometimes, tasks are split. Three girls visit different movie theater sites where start times for this week's chosen film are carefully matrixed against which parent might be able to drive the group to which venue. That's just how decisions are made. Some people call her a tween. She's between 8 and 12 and attends middle school, Sunday school, and high school football games where she and her friends pay far less attention to each other's older brother on the team than their slightly older siblings. Usually that's all an anxious parent in this group is able to watch out for. They don't know the half of what she is capable of yet. According to brand analyst and Clickz columnist, Martin Lindstrom, 22% of these tweens have already made an online purchase on their own. Lindstrom's study excerpt didn't discuss how they were able to pay for these purchases, but it's a good bet a majority of them were done using mom or dad's credit card. That's a pretty safe assumption when you consider that tweens determine what brand is purchased 60% of the time in a typical household. 60%! That's just where the teens and tweens are spending their time these days. Tweens are even more intensely committed to the Internet than their older teenage siblings. Teens are spending in excess of 16.7 hours per week online according to a 2002 Yahoo study. That compares to 13.6 hours spent watching television, 12 hours spent listening to music and 7.7 hours talking on the phone. Did you catch it? That's the piece of the puzzle that I think is being overlooked. It's been buried beneath an already staggering pile of statistics. It's not about the numbers at all. It's about the fact that tweens have already assimilated the Internet completely. It's about the fact that tweens have already begun to filter their media differently, and process that input differently. They don't surf websites anymore, clicking their mouse to zoom in to see the pocket detail on those jeans. They "experience" a site clicking their mouse to turn 3d model images wearing those jeans, or clicking hotspots in panoramic images designed to make them feel as if they are in a room at a store. They don't spend 16.7 hours on the Internet, then 13.6 watching TV, then 12 hours listening to music, then 7.7 hours talking on the phone. They spend 16.7 and 13.6 and 12 and 7.7 simultaneously. They move from one media to another effortlessly, automatically typing coherent messages for up to five conversations at once, laughing at a girlfriend's joke on the phone, and tapping their foot to the relentless beat of the music. At - the - same - time. "Tween" is not just a convenient demographic catch phrase for a bundle of statistics. It's also a very apt description of where this particular generation will fall on technology timeline. The web "experience" is likely to continue unfolding long after they have grown up and become everyone's prime demographic. I have a tween in my house. And she really is somewhere between. Her reliance on a strong social network of girlfriends is as old as the hills. But her communication methods raise the bar on the definition of multitasking. Sometimes I watch her and wonder if we haven't finally broken through another old barrier. I wonder if she's tapping into, and effectively using, more than the 10% of our brains than science claims we use. But probably not. It's still clear that not all of her senses have been enhanced. She still can't seem to hear me when I ask if she has homework.
Liz Micik has been an Ordinary Marketer for nearly 25 years, helping companies tell their story to the right people in the right way to sell their products and services. Visit www.ordinarymarketer.com to sign up for the Inside Edge, a free monthly multimedia newsletter, and find out how you can get extraordinary results from marketing you can live with.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Two Quick Ways to Make Your Copy of Merchants Data Feed Different From All Other Affiliates Product data feeds are really popular among affiliates because they can help produce thousands of product pages quickly and easily. Such pages can be used to drive highly targeted search engine traffic looking specifically for those products. 3 Tips To Succeed With Affiliate Programs Dear friends, when it comes to promoting affiliate programswe all follow a certain defined process. We first go togoogle. Affiliate Program Marketing: 10 Significant Sharp Ways To Increase Your Affiliate Commissions Millions of people sign up for affiliate programs,but have no clue on how to promote and market themeffectively to generate piles of cash.Below are 10 significant sharp ways to start generatinga lot of sales and commissions, starting now:1. Is There an Affiliate Free Lunch Program? "Everything worthwhile has a cost.. Whats A Niche and Can I Find One Too? When I came upon that little word -- Niche -- I wondered,"what is this thing called a Niche -- and mostimportantly, can I find my own niche too?What is A NicheWell, a niche, is a service or product, that fillsan unmet customer's need -- that is more of aspeciality. You are not competing with themasses for a sale on an ebook or an affiliate tool. The Secret To Exploding Your Affiliate Profits Are you concentrating too much on manually promoting your affiliate programs? Are you burning yourself and your profits out? Well, a few little adjustments will increase your profits and help you free up your time for other projects and endeavors.Many marketers can make a small fortune simply by promoting one simple affiliate program. Affiliate Surprise I can't believe it! I open up my mail today, and what do I receive? A statement from one of my affiliates saying that I've earned a pretty good amount of money for the last quarter. Wow! How'd that happen? Since my web site is only a couple of months old, I couldn't believe that I'd already earned that much from this affiliate. Why Two-Tier Affiliate Programs are Best When you join an affiliate program or start an affiliate program of your own, you have to decide whether it will be a single tier or two-tier affiliate program.With a single tier program you earn a commission on any sales you make and that is it. Setting Up Your Own Affiliate Program (part one) Can you start your own affiliate program without hassle?This is one of a two part series on creating your own affiliate/revenue sharing program.Joining an affiliate program is a neat way to make money from your users. Affiliates Go To School! It has been said that only 2% of affiliate marketers ever make any "real" money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Ebook Review: The Super Affiliate Handbook Rosalind Gardner's 270 page ebook "The Super Affiliate Handbook" is the "Holy Bible" of affiliate marketing. It's also surprisingly well written (I've seen some real junk passing as informative writing) and logically steps through each of the 15 chapters, all but the Introduction building on the previous in an easy to understand style. 5 Mistakes to Avoid When Choosing an Affiliate Program When people decide to join an affiliate program to make extra money, or to have a full time job, they often do so with illusions and no idea of how the affiliate program actually works. Read the following top 5 mistakes people make when it comes to choosing an affiliate program and avoid these mistakes at all costs. Six Power Tips on Resell Rights If you are planning to take the path of the reseller in your Internet Business undertakings, you will do well to use these power tips I have laid out for you. I hope you will find them useful as they have been for me. Guaranteed Signups - Scams or FastTrack Growth? One thing that seems to be cropping up in many online Forums (of which I am a member of a few) in recent months is Guaranteed Signups for various online Affiliate and MLM programs. It would appear from the trends in those discussions; that there is, to some extent, a lot of confussion about definition. Spending More Money Than You Make In Your Online Business? Have you been lured into online business and internet marketing with promises of the gold you will find at the end of the rainbow? And ended up spending much more than you make each month, and wondering how these marketing gurus make money, if at all?You aren't alone - there are thousands of people out there who buy various kinds of info products on how to become rich and say goodbye to their day jobs. The irony is that they are still stuck at their day jobs, working even harder to make up for what they have lost month after month in their quest for online profits. Are You Wasting Your Time In Pursuit Of Money? There was a time when I had no idea how I could earn money on the net. I had just purchased my computer and got an internet connection. Affiliate Marketing - Make Big Bucks Through Your Internet Home Business Affiliate marketing has become a booming industry thanks to the increasing popularity of the internet. Marketing is defined as the getting and keeping of customers. Hey, Stop Stealing My Affiliate Commissions! Don't get offended, I was not speaking directly to you. I was speaking to the horrible companies who are stealing not only my affiliate commissions, but yours too!These companies are called "spyware. Making Money Online With Affiliate Programs If you are like most work from home internet business owners you want your web site to be making you as much money as possible. The choice of affiliate programs that you choose to promote on your web site will determine how much money you actually make, and the options to you are endless. 5 Affiliate Marketing Facts of Life Affiliate Marketing (AM) is fast becoming a major trend in line business. With the internet still in its adolescent years, it has already established itself as an extremely viable career opportunity, bridging the advertising gap for companies, while providing much sought-after work at home revenue.
|
| home | site map |
| © 2006 |
