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Create Win-Win Deals With Your Competitors
In the competitive world of the 20th century, we generally viewed competitors as the enemy. And a competitor was anyone who sold to the same target audience as us - even if they sold a different item. After all, since there was a finite group of customers and a limited amount of money, if they spent it with your competitor, there was less for you. Fast forward to the 21st century. We have a different view of the world. We now recognize that the pie is big enough for all of us. As Cavett Robert, co-founder of the National Speakers Association, said "The number of slices of pie is only limited by the size of the pie. Just make the pie bigger!" (paraphrased) So how can you and your competitors create deals that benefit both of you - and your clients? Here are a few ideas: 1. If your competitor sells a product that is similar to yours, joint venture on a mailing to the list of people who have already purchased their product. You can offer your product and share in the profits. People in a target market are rarely satisfied with one item; instead, they will continue to buy items that are similar. 2. If your competitor publishes a book, ebook, or website, ask them to refer people to your site as a resource site. This can be included in their product or as a follow-up email to their clients. 3. If you offer a member site, ask your competitor to refer people to your site - for an affiliate commission. For example, SellYourBrain.com is a member site that helps people finish information projects like ebooks. The natural competitors are ebook authors who tell people how to write ebooks. However, by their referring their purchasers to SellYourBrain, the client is more likely to finish their ebook - making the ebook author look better in their eyes. 4. In turn, offer your competitor's product for sale on your member site. Again, SellYourBrain offers a monthly discount coupon good toward the purchase of ebooks on how to write ebooks. 5. When you're interviewed for a story about your product or service, offer to give the reporter related resources. The reporter will love having additional people to round out the story and your competitors will appreciate your referral. You come out as the hero to both groups. Joel Christopher, noted online list-building expert, uses the phrase "co-opetition". That's a good word to adopt. Look for ways to build cooperation with your competition - so that your clients and prospects are the winners. Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
MORE RESOURCES: How AI can enhance customer service The Keyword | Google Product and Technology News Dallas Restaurants Say Robots and AI Enhance Customer Service Dallas Observer How did customer service get so bad? Financial Times How Best Buy uses generative AI to improve customer support The Keyword | Google Product and Technology News They've got your back: Meet American's system customer service managers - American Airlines Newsroom They've got your back: Meet American's system customer service managers American Airlines Newsroom GenAI Can Help Companies Do More with Customer Feedback HBR.org Daily Bank of Ireland announces €34m customer service investment SiliconRepublic.com Opinion: If it's not dead already, customer service is certainly on life support • Asheville Watchdog Asheville Watchdog Frequently asked questions and customer service CSPI Newsroom Customer Service & Support Hillsborough County (.gov) T-Mobile Delivers Industry-Leading Customer, Service Revenue and Profitability Growth in Q1 2024, and Raises 2024 ... Yahoo Finance A Customer Service Adventure: Customer Service: It's Everybody's Business | Calendar City of Glendale, CA (.gov) Poll workers emphasize election confidence, customer service • Indiana Capital Chronicle Indiana Capital Chronicle T-Mobile implementing AI-powered tools for better customer service Android Headlines The Marriott Maze: Navigating Customer Service Over $11, When Does It Stop Being Worth It? View from the Wing Top AI Tools to Improve Your Customer Experience Spiceworks News and Insights The article discusses the use of chatbots in the self-storage industry, including how to implement the technology and ... Inside Self-Storage Oracle Leverages AI to Boost Sales Performance and Empower Service Agents Acceleration Economy Rebuilding the IRS Improves Customer Service and Reduces the Tax Gap Center For American Progress The correct airline customer service numbers to help avoid scams - The Washington Post The Washington Post What Your Business Can Learn From Southwest Airlines Business.com Gov't offices giving better customer service? BVI News Online Secrets of Great Customer Service News Channel Nebraska Citizen First Customer Service City of Lynchburg Welcome to Riverside Public Utilities City of Riverside (.gov) Andreas & Sons values customer service above all else WGN Radio - Chicago Social media customer service statistics to know in 2024 Sprout Social Customer Support GE Aerospace MTA opens spring customer service survey to hear from New Yorkers PIX11 New York News Contact SEA Customer Care portseattle.org AI is replacing customer service jobs across the globe The Washington Post Best Customer Service 2024 Forbes Recent Developments That Could Impact How Companies Offer AI-Based Customer Service Chatbots | Insights Skadden, Arps, Slate, Meagher & Flom LLP Customer Service Center - Recreation & Wellbeing University of California, Berkeley Buccaneers Continue to Excel in Season Pass Member Customer Service Experience, Voted No. 1 for Sixth ... Buccaneers.com Billing and Insurance WellSpan Health 2023 Tax Filing: IRS Improved Customer Service, but Could Further Improve Processing and Evaluate Expedited Hiring Government Accountability Office Excellent customer service in Austin, Texas, indicative of nationwide survey Transportation Security Administration Will AI customer service kill the call centre? Tech Monitor Lenovo recognized for continued commitment to customer support and sustainability in its supply chain Lenovo StoryHub Porsche claims first place for customer service among premium car owners in J.D. Power Study Porsche Newsroom CFPB Issues Guidance to Halt Large Banks from Charging Illegal Junk Fees for Basic Customer Service Consumer Financial Protection Bureau What is the future of customer service in an automated world? Inside Retail Asia DPW Wants to Know the Material of Your Water Service Line Baltimore City Department of Public Works Spectrum Mobile Ranked #1 in Customer Service by J.D. Power | Charter Charter Communications Bell Signs Customer Service Facility Agreement with Abu Dhabi Aviation Textron Inc - Investors Klarna says its AI assistant does the work of 700 people after it laid off 700 people - Fast Company New customer service managers appointed to Vicksburg, Pearl, Greenville and Brookhaven areas Entergy Newsroom |
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