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Hit The Jackpot With Customer Complaints
Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here's why... Marketing research shows that only 1 out 50 unhappy customers take the time to complain... to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don't feel comfortable letting you know. What happens to the 49 unhappy customers who don't complain? Besides griping to 11 friends and family members, they'll just change products or places of business. Complaining Customers Are A Bonus Let's forget about the fact that complaining customers aren't always polite or fun to deal with. What's really happening when they let you know that you didn't meet their expectations? 1. They are giving you the opportunity to fix the problem and keep them as customers. 2. Let you in on problems that may have turned 49 other customers away. Encourage Complaints Yeah, I know... I dread them too, but they are tools for growing your business. How easy is it for your customers to let you know they are dissatisfied with your product or service? Make it easy by... 1. Offering a toll-free complaint hotline. 2. Make customer satisfaction surveys available. 3. Send follow up postcards after the purchase. 4. Make a place on your Website for customer complaints. The Unhappy Customer's Options An unhappy customer can do one of four things: 1. Keep silent 2. File a lawsuit or report you to an government agency 3. Give you bad word-of-mouth advertising 4. Complain to you Remember that your customers and clients know your businesses strengths and weaknesses much better than you do! They have first-hand experience to make their judgment from. When a customer takes the time to let you know what you need to improve you truly owe them a thank you! And don't forget... an unhappy customer that you turn into a happy customer becomes a loyal, life-long customer. Yeah, customer complaints pay off in the long run. Copyright 2005 Cutts Group, llc Who is Allyn Cutts, and why should you care?Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
MORE RESOURCES: No, GPT-4o isn't going to kill teaching or customer service Business Insider NTTA customer service, Tarrant County district clerk spar over mistaken charge The Dallas Morning News For 13th Consecutive Year, Wolters Kluwer Customer Service Wins NorthFace ScoreBoard Awards Morningstar How did customer service get so bad? Financial Times Senate passes bill improving air safety and service for travelers, a day before FAA law expires The Associated Press Samsung Scores #1 in Customer Satisfaction and Overall Service Quality for 5G Mobile Samsung US Newsroom Cognigy Named a Leader in 2024 “Conversational AI For Customer Service” Report The Bakersfield Californian What Consumers are Saying About AI and Customer Service Customer Think For 13th Consecutive Year, Wolters Kluwer Customer Service Wins NorthFace ScoreBoard Awards Business Wire CommBox Launches Connect Partner Programme, Offering Market-Leading Automation and AI Capabilities to ... Business Wire When consumers would prefer a chatbot over a person The Ohio State University News Opinion: If it's not dead already, customer service is certainly on life support • Asheville Watchdog Asheville Watchdog Frequently asked questions and customer service CSPI Newsroom Top Banks Offering 24/7 Customer Service in 2024 Business Insider Senate Passes FAA Bill on Air Safety and Customer Service – The Presidential Prayer Team The Presidential Prayer Team Customer Service & Support Hillsborough County (.gov) Verizon Down? Users Report Service Outage, Call Dropping | Ways To Troubleshoot And Customer Support Times Now They've got your back: Meet American's system customer service managers - American Airlines Newsroom They've got your back: Meet American's system customer service managers American Airlines Newsroom The Marriott Maze: Navigating Customer Service Over $11, When Does It Stop Being Worth It? View from the Wing AI enhances flexibility and efficiency for customer service centers, new research reveals | Binghamton News Binghamton University Porsche claims first place for customer service among premium car owners in J.D. Power Study Porsche Newsroom At some point, construction gave up on customer service – but it's far from a lost cause New Civil Engineer Customer Service Rep Confronts Customer Committing Fraud With The Consequences Of Her Actions. – 'It's okay to do ... Twisted Sifter How to contact Amazon UK Customer Service About Amazon.co.uk Air India rolls out iPad app for on board customer service Live From A Lounge Citizen First Customer Service City of Lynchburg Lee Michaels’ Scott Berg: How to make unhappy customers happy Greater Baton Rouge Business Report The correct airline customer service numbers to help avoid scams The Washington Post Welcome to Riverside Public Utilities City of Riverside (.gov) Forbes Recognizes Regions Bank for Best Customer Service Regions Financial Corporation Customer Assistance Programs DC Water Genesys & ServiceNow join forces to revolutionise customer service ChannelLife Australia Senate passes bill improving air safety and service for travelers, a day before FAA law expires Chicago Tribune Contact SEA Customer Care portseattle.org Customer Support GE Aerospace Buccaneers Continue to Excel in Season Pass Member Customer Service Experience, Voted No. 1 for Sixth ... Buccaneers.com Ministry of Immigration aims to improve customer service following altercation at Western Border Breaking Belize News Central Illinois Customer Service Association to host new event newschannel20.com AI is replacing customer service jobs across the globe The Washington Post Customer Service Center - Recreation & Wellbeing University of California, Berkeley Delayed On Southwest? You Can Now Skip The Customer Service Line And Request A $75 Credit Online Forbes Social media customer service statistics to know in 2024 Sprout Social Excellent customer service in Austin, Texas, indicative of nationwide survey Transportation Security Administration What Your Business Can Learn From Southwest Airlines Business.com Elefante Music and School for the Performing Arts Seeking Customer Service Representative - School Services TAPinto.net U.S. Passports - Recreation & Wellbeing University of California, Berkeley DPW Wants to Know the Material of Your Water Service Line Baltimore City Department of Public Works |
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