Domain Name Information |
|
Is Your Company Name Killing Your Online Business?
Ahhh... your company name. Your identity. What separates you from everyone else. I would be willing to bet that you spent a good deal of time coming up with the perfect name for your company. Am I right? Something catchy, easy to remember, and unique. How am I doing so far? What if I were to tell you that your company name is possibly the single biggest hindrance to your business's success online. Unfortunately, for many companies it is. Choosing a name for your business online is much different than choosing a name for a brick and mortar business. You see, in the real world, a business with a catchy, easy to remember name will get traffic simply from people driving by on the street or walking by in a shopping center even if they have never heard of you before. Unfortunately, this is not how things work online. Online, there is no drive-by traffic, no people walking in to your business because they were next door shopping. Online, you must be found among a pool of tens of thousands of other businesses. Online, people don't casually browse with friends to pass the time. Online, people search... and unless your name is Microsoft, Wal-Mart, or another extremely well known and well branded name, people are not going to search for your company name. Studies show that approximately 80% of Internet users find what they are looking for by way of search engines (i.e., Yahoo, AltaVista, Excite, etc.), and I guarantee you, they are not going to be searching for your wonderful catchy name, they will be searching for the topic they want. Let me give you an example. Let's say you own a gourmet coffee business called "The Brewmaster" that you decide to take online. Of course you love your name and create your online identity around your offline name. You reserve the domain name "www.brewmaster.com," keep your company name, and title your site "The Brewmaster." You've submitted your site to Yahoo as well as all the other directories and search engines. Ahhh... life is good. Orders should start rolling in any minute now... Guess what? Unless you have a HUGE marketing budget for banner ads, etc., you've just doomed your business. Let's look at why. First, let's look at the... *Site Title* Whether you're dealing with a directory or a search engine, the site title is the single most important aspect of your listing. For search engines, the text found within the title tags of the page is given more weight than any other single factor on that page (i.e., keyword density, keyword frequency, heading tags, etc.). In a directory, your entire listing is comprised of two things, your title, and your description. In both cases, if the keywords related to your business are not found in your title, your chances of coming up in a search are virtually non-existent. If your site is about "gourmet coffee" then those words, or at the very least, "coffee," should be somewhere within your title. *The Company Name* Just as your site title should have your most important keywords within them, so should your company name. Why, you ask?! The answer... directories. In directories, when a visitor uses the search function (which is what the vast majority use) you will only be found if the search term the visitor uses is found either in your site title or your description. Unfortunately, virtually all directories require your site title to be your actual company name. Remember that directories are powered by humans, not software. A human reviews the site, and assigns the title and description that he/she decides is correct. Yes, they all let you suggest a site title, but ultimately, regardless of what you submit, your title almost always ends up as your company name. Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." This means the only place you would have left to put your keywords would be the description, and this again is up to the editor. This means that any site that has the search term "coffee" or "gourmet coffee" in both the title and description would come up far ahead of your site in the search results, costing you traffic and sales that could have been yours. *The URL* Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also, when you submit your site to the directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get the title you requested. Let's tie the three previous areas together with an example of what you could have named your site instead of "The Brewmaster." Here's one possible alternative: "Gourmet Coffee Brewmaster." The above alternative would give you a company name that includes your most important keywords and the perfect title for your page. You could then reserve the domain -- http://www.gourmet-coffee-brewmaster.com -- giving you a perfect trifecta. The same company name, page title, and URL -- practically insuring that you get the directory listing you want. Of course, this is only one possibility, but I think this should illustrate the point. To Summarize
Follow these rules and you should have no trouble developing a very steady flow of large amounts of traffic from the directories, and you will be well on your way in the search engine arena as well. About The Author John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines," and publisher of a FREE monthly newsletter "The Search Engine Bulletin." Visit us at http://www.se-secrets.com for more information or to sign up for the newsletter.
MORE RESOURCES: Entrepreneurship Handbook Offers Domain Advice - Reveals a $385k Domain Name Purchase DomainInvesting.com Four letter domains lead expired domain market Domain Name Wire Private equity company to acquire Squarespace Domain Name Wire End user domain sales: a lingerie model walks into a church... Domain Name Wire Review: Bob Parsons' Fire in the Hole! Domain Name Wire Google On Hyphens In Domain Names Search Engine Journal The Web Became a Strip Mall The Atlantic Domain Name System (DNS) Oracle UDRP panelist lets Complainant off the hook Domain Name Wire ICANN DNS Forum: Internet Experts to Gather in Bali to Strengthen International Collaboration PR Newswire Some Thoughts on .AI Domain Names DomainInvesting.com 12 domain names recently acquired by end users Domain Name Wire Being Candid on .AI Domain Names DomainInvesting.com Australian psychology company tries reverse domain name hijacking Domain Name Wire Verizon applies for patent for using blockchain for domain names Domain Name Wire April's top domain name stories Domain Name Wire Taylor Swift files domain name cybersquatting claims Domain Name Wire Wacky domain name tales - DNW Podcast #481 Domain Name Wire AI is back on top in the domain name aftermarket Domain Name Wire Domains aren't important? That's the wrong conclusion. Domain Name Wire Canva triumphs in cybersquatting case, secures 174 domain names Domain Name Wire 15 end user domain name sales up to $500000 Domain Name Wire End user domain name sales up to $100k Domain Name Wire GoDaddy and Ethereum Name Service Simplify Connecting Domain Names and Crypto Wallets for Customers PR Newswire The world's sweetest domain names - DNW Podcast #468 Domain Name Wire West Virginia airport tries to reverse hijack a domain name Domain Name Wire 14 things you can't do with .AI domain names Domain Name Wire How to Get a Domain Name for Free in 2024 CyberNews.com How To Register A Domain Name Cloudwards Hilco Digital's Andrew Miller on .AI Domain Names DomainInvesting.com 16 end user sales this week: Domain Name Wire 3 interesting things about how GoDaddy is presenting premium domains Domain Name Wire Domain investor sues to try to get one character .com domain names Domain Name Wire Trump loses another Mar-a-Lago domain name dispute Domain Name Wire Capital One sues to get Discover merger domain names Domain Name Wire My thoughts on the GoDaddy NameFind auction Domain Name Wire Ethereum Name Service partners with GoDaddy to link domain names and blockchain addresses SiliconANGLE News 14 end user domain name sales led by a .xyz domain Domain Name Wire January's top 5 domain name stories Domain Name Wire Outbound domain sales - DNW Podcast #472 Domain Name Wire 5 new top level domains enter early access today Domain Name Wire 11 of the latest end user domain name sales at Sedo Domain Name Wire Domain Registrar, Site Builder Squarespace Purchased by Permira for $6.9 Billion StrategicRevenue.com Namecheap sues ICANN over .org price caps Domain Name Wire Escrow.com reports uptick in domain sales Domain Name Wire The biggest 20 domain name registrars across all ICANN-TLDs Domain Name Wire Unauthorised domain name registration does not necessarily equal bad-faith registration World Trademark Review Actual domain investor results - DNW Podcast #473 Domain Name Wire .AI adds another 70k domains in less than four months Domain Name Wire A golden domain sale - DNW Podcast #479 Domain Name Wire How to set up catch-all email forwarding at Squadhelp Domain Name Wire AI Boom: THIS tiny country rakes in millions from tech companies, without shelling out a penny Firstpost Amazon makes .bot domain names easier to register Domain Name Wire DNIB.com Reports Internet Has 359.8 Million Domain Name Registrations at the End of the Fourth Quarter of 2023 Business Wire GoDaddy adds domain search data to domain control center Domain Name Wire Two things to do today for your Afternic domain names Domain Name Wire GoDaddy to nix customer listings on GoDaddy Auctions Domain Name Wire 'The Domain Name is Not for Sale' DomainInvesting.com Binance wins binance.ae domain name, which loser bought for $300k Domain Name Wire 2024 Global Domain Report: .ai, buy now and SedoMLS Domain Name Wire 10 latest end user domain name sales Domain Name Wire Top domain news: .com prices, Ethereum Name Service, Epik Domain Name Wire Tucows partners on web3 company Orange Domains Domain Name Wire Buying on SnapNames is better, but still not great Domain Name Wire What to do with an Unused Domain Name DomainInvesting.com Verizon wins $450k cybersquatting judgment Domain Name Wire |
RELATED ARTICLES
The truth about hyphenated domain names There is a lot of confusion about the use of hyphens being used in domain names. While researching hyphenated domain names I found a lot of conflicting information so I will give you a distilled view of what is currently believed to be the facts regarding hyphens in domains. How Do I Buy a Domain Name? Q: I'd like to buy a domain, but I discovered that it's already registered by a bulk domain buying company (just check negres.com). All-time Record of Domain Registrations The number of registered domains has reached an all-time high of more than 60 million domain names worldwide.Figures show that country code Top Level Domains (ccTLDs) are the fastest growing market, while general demand for new domains remains strong. Protecting Your Domain Names Domain Dispute is no longer news unless a Madonna or Julia Roberts type of celebrity gets involved. However, greater now than ever is the risk for domain registrants to lose their domain names when they get involved in a domain dispute. Do You Have a Good .Com Name? What is One So Important! A domain can leave an imprint on the mind of a prospective client. Just like a catchy phone number, it is easy to remember and can be send out loud in a rhythm. 8 Million de-Domains DENIC, the registry of the German Top Level Domain (TLD) has announced, that it has received the eight millionth application for the registration of a de-domain. The de-domain has the position as the world's favourite Country Code TLD, ahead of . Choosing a Domain Name - One of the First Stops for Your New Website So, what is a domain name, or simply a domain? Well, the answer is also very simple: it`s your website`s name.Let`s get straight to the point: you can`t name your website however you like. Dot Com or Dot Net, Which is the Best Domain Name to Settle for? When seeking domain names most people get confused over whether to settle for a dot com address or a dot net one. More so in recent times when dot net addresses have risen in popularity and usage on the net. Domain Parking Explained Domain names are being snapped up all the time so if you have thought of a cool domain name for a future project then it might be wise to register it now. There is a chance that if you leave it too late someone else may register it. Customer Excellence Returns to Web Site Hosting! For those of you with Web sites, you probably know what a "host" is. It's a company that provides a location, or address, on the Internet where your Web site resides. Domain Names 101 - A Dummies Guide to Choosing Great Domain Names When it comes to choosing your domain name, do not allow yourself to get stressed out or worry over choosing the perfect domain name that will make your website a success. When it comes down to it, there are several things you can do to ensure you choose the best type of domain for your business, and after that any number of domain names will work effectively for you. How to Get Rich Playing With WORDS! How many times have you read or heard on the news that someone hit a state lottery? Winning Millions of Dollars.The odds of winning a major state / multi-state lottery is for example:1 in 120,526,770 is your chance of winning the most popular multi-state lottery in the U. 8 Tips for Choosing a Domain Name If you're just starting out on the Internet, choosing a domain name is one of the first major decisions you will have to make. I won't say that choosing a name for your site will determine the overall success or failure of your online business. The Power of Domain Names in Marketing Purchasing your own domain is inexpensive and very effective for any kind of marketing campaign online or offline.You should be able to purchase a domain and redirect it from the same place at no additional cost. How To Make Great Money Part Time Buying And Selling Domain Names - Part One This truly is the business to get into in 2005. It's a red hot opportunity that savvy investors can make a killing on when you know how. Understanding The Value of Expired Domains I would like to explain a few things related to expired domains in a definition format, which should make it easy to understand.What are expired domains? Expired domains are domain names that have been registered and the owner has failed to pay to keep the domain. Cheap and Easy Domain Name Registration Just like any business, your identity is very important. On the World Wide Web, your domain name is your identity. Domain Names - How to Choose, and Register One What is a domain name?A domain name is the address of your website and it looks like this: (http://www.ebizmodelsyoucancopy. Five Ways To Profit From Public Domain Information Ever wondered why Walt Disney never got sued for intellectual property theft?C'mon, the guy ripped off so many Hans Christian Anderson and Grimm Brothers' fairy tales! And he never paid the said authors any royalty fees! Granted that they're dead, but shouldn't their families be entitled to proceeds from their works? Such would be a small price to pay, considering the accumulated wealth of Walt Disney's billion dollar enterprise.But alas, Mr. How to Sell your Website There are hundreds and thousands of websites on the internet today being bought and sold and there are many places you can sell your website such as ebay and website brokers. Though this article we will explore each of these possibilities in greater details. |
home | site map |
© 2006 |