Domain Name Information

How Can You Choose the Best Domain Name?


It's all in the Name

The domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it. Domain names were once so expensive that only those wanting to protect a brand or who could afford them owned them, now they are commonplace and if you know where to look, you can pick up a domain name for free.

Now that they are much easier to obtain, it is hard to take any site that does not have it's own domain name very seriously. Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!

Make it Memorable

The best domain names are those that people can remember, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name.keep it short and easy to spell.

make use of keywords or popular search terms whenever possible.

generic terms are like gold dust if you can get them.

the more unusual but familiar sounding a domain, the better.

add a twist, some domain names are remembered for being different to what you would expect to find there (e.g. monster.co.uk)

One of the major problems of trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to related site that isn't your own!

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings.In the case of directories such as Yahoo and DMOZ sites are usually listed in alphabetical order, so anything starting with A, B or C has a much better chance of being higher on the list than those starting with X, Y or Z, and so is more likely to be noticed. Don't however be tempted to use a domain that has been "padded out" to get a high position in an alphabetically sorted list; not only will it look tacky and amateurish, but most directories use human editors who would pick up this obvious trick and either correct it or ignore the site altogether.

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MORE RESOURCES:

When Should Domain Names Match Company Names?
BusinessWeek
With so many startup companies building their business models around Web traffic and online sales, you might think domain names would be the top priority for a startup. But branding and naming experts disagree, particularly if yours will be a ...



Pocket-lint.com

ICANN and the dot anything: do we care about domain names?
Pocket-lint.com
Well thanks to ICANN, a body in charge of licensing new top-level domain names, the way we search for a website might be about to change. Most people who type Google into an address bar are going to be looking for one thing: Google.
Technology: 8 strategies to protect trademarks against new domain names: ICANN ...JD Supra (press release)

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Webpark Expands Online Presence into Domain Names, Web Hosting and Web ...
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"Every day Webpark will provide a list of hundreds of expired domain names and an aftermarket catalogue where businesses can buy pre-owned domain names http://www.webpark.com.au/catalog. Many of these expiring and expired domains have great potential ...

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How To Make Money With Domain Names
San Francisco Chronicle
Domain names are hot commodities in today's tech-centric world. The $16 million sale of 'insure.com' to Quinstreet in 2009 may have set the world record, but even lengthier domain names are routinely sold for hundreds of dollars every day.



PneumRx, Inc. Acquires Key Assets From Broncus
EIN News (press release)
As a result of the acquisition, PneumRx now owns numerous domain names, including emphysema.com, as well as several foundational patents in the emphysema/interventional pulmonology space. The newly-acquired Intellectual Property is a valuable ...



Domain Names and Web Hosting Company, SuperCheapDomainNames.com, Announces ...
Houston Chronicle
Domain names and web hosting company, SuperCheapDomainNames.com, announces a special sale for a domain name or hosting package. Annual registrations for a domain are now only $9.99 and hosting is $3.80 a month to help website owners reduce their ...

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NEWS.com.au

Software glitch hits domain names
NEWS.com.au
Three weeks ago, the organisation abruptly shut down a system for letting companies and organisations propose new suffixes - the ".com" part of domain names - after it discovered a software glitch that exposed some private data.
Internet Group: Quality Over Speed in New DomainsABC News

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NiRA in Fresh Strategies to Populate Dot ng Domain Names
AllAfrica.com
Although the NiRA Board is yet to adopt the latest strategy, its Chief Operating Officer, Ope Odusan, told THISDAY in a chat that if adopted, it would drive registration of domain names in the country and populate it with over 50 percent increase.
Nigeria to make N11-million internet infrastructure upgradeIT News Africa

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Domain acquisition email misfire
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. I am interested in setting up a new blogging website on your domain name.

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BitTorrent files its own intellectual property lawsuit
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. File sharing company files IP lawsuit over trademarks.
BitTorrent Is Suing a German Company for Pirating its TrademarkSF Weekly (blog)
BitTorrent Inc Takes Legal Action Against Download ScammersTorrentFreak

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