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Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And its not him!)
Let me share with you a secret that most marketing experts and consultants don't want you to know? (many of them don't even understand this secret themselves.) The secret is? There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. With dozens of so-called guru's, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham? No, no? just kidding? The only "experts" that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website. Not sure what headline to use at the top of your page? You have a couple of options: Pay an "expert" consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour. Or? "Ask" your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards? The one that converts to sales best wins! Trying to figure out how much to charge for you new ebook? You can hire an expert? I can talk to you all day about advanced pricing theory and explain to you how prices with a "7" in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products? Or? Simply test 3 or 4 different prices to see which one is most profitable. Often the greater perceived value of a higher price actually converts better than a lower price. But you won't know if that's true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to "ask" these experts by testing. If done properly, the questions you can get your "visitor experts" to answer about your website by simply testing, is endless. Now, don't get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-) But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of "best practices". So, by hiring someone who has been in the trenches you can save time and money in the long run. However, every website, business, product and visitor demographic is different. Just because something works at one website, doesn't automatically mean it will work at yours. The best consultants will tell you that you still need to test everything. So in the end it's still your visitor who's the true expert. Just imagine the results you could achieve over the next year, if you took the time to test only one new element every week. Even if half of the tests were failures and didn't produce improvements in your conversion rates, you would still discover 26 ways to improve your sales. Even if each improvement only boosts your conversion rate by 1/10th of 1%, you would have improved your conversion rate by over 2.6% (and probably much more!) Look over your current sales statistics, and ask yourself, "How much more profit would I be making if my conversion rate jumped by 2.6%?" With most sites currently converting at an appalling 1% to 2%, a 2.6% improvement could triple your sales? Let me ask you a question: Imagine you have a website selling information on how to learn to play the guitar, getting 1,000 visitors per day. And I came to you and showed you how I can change a few things about your page, improve your search engine positioning and triple your traffic? Would you be excited? Sure. Then, why not get equally excited about optimizing your website for maximum conversion rates? Many online businesses will spend hundreds of thousands of dollars optimizing their sites for the search engines. But then they waste 99 out of every 100 visitors that they spent so much time and effort getting, simply because they failed to invest in "asking the experts" (their visitors) first. Had they taken the time to optimize their site for conversion rate, before driving the traffic their results would be 10x more profitable. The great news for you is, so few online businesses are currently testing anything! This means that you are in a position to absolutely dominate your competition by simply listening to the true experts? Your visitors! Copyright 2004 Eric Graham About The Author Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. A top authority on eCommerce & Internet Marketing, he's an in-demand speaker & consultant. Visit www.web-site-evaluations.com today for an in-depth evaluation to boost YOUR websites conversion rate!
MORE RESOURCES: How an ecommerce site increased commercial monthly organic traffic from 37K to 210K Search Engine Land Google Shopping May Show How Many Shoppers Purchased On Your E-Commerce Site Search Engine Roundtable Shopify Stock: Shopify Earnings Top Views. E-Commerce Giant Plunges On Outlook Investor's Business Daily Latam E-Commerce Giant Mercado Libre Holds $40 Million in Crypto – News Bytes Bitcoin News Bitcoin.com News Retail ecommerce spending grows in first third of year, Adobe data shows Digital Commerce 360 New Ecommerce Tools: May 7, 2024 Practical Ecommerce Speakeasy Co. Unveils 2023 eCommerce Year In Review: Key Insights on Consumer Behavior and BevAlc Trends PR Newswire Kazakhstan’s E-Commerce Surges by 79% in 2023 Astana Times News / Airlines face Q4 capacity 'balancing act' as they weigh up ecommerce potential theloadstar.com Ecommerce earnings recap: What you missed from Aritzia, Peloton and more Digital Commerce 360 Google Revs Ecommerce SERPs Practical Ecommerce How a TikTok ban could impact ecommerce retailers Digital Commerce 360 Essendant’s new interim CEO looks to fast-track B2B ecommerce Digital Commerce 360 Amazon introduces new shoppable ad formats Digital Commerce 360 Shopify revenue and GMV grow more than 20% in Q1 Digital Commerce 360 From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers MarketScale Ahold Delhaize ecommerce switch helps Q1 sales in the U.S. Supermarket News Market Map: Ecommerce plots a comeback with 'prepurchase' startups PitchBook News & Analysis New retailers partner with DoorDash, Instacart for last-mile delivery Digital Commerce 360 ACV Auctions posts a strong Q1 Digital Commerce 360 Builders FirstSource eyes $1 billion in digital sales by 2026 Digital Commerce 360 Global Access Celebrates 22 Years of Empowering Cross-Border Ecommerce with Revolutionary Technology The Herald Journal Data, online delivery and the search for continual e-commerce improvement ComputerWeekly.com Adobe: 2024 e-commerce spend exceeds $330 billion so far Chain Store Age Payment cards lead e-commerce payments in South Korea Electronic Payments International Best ecommerce tool of 2024 TechRadar B2B buyers want (and use) multiple digital sales channels Digital Commerce 360 US ecommerce sales penetration hits new high in 2023 Digital Commerce 360 What Fashion's E-Commerce and Tech Professionals Need to Know Today The Business of Fashion Goodwill opens Wellsboro ecommerce online location | Local | tiogapublishing.com The Wellsboro Gazette E-commerce spend grows to $331.6 billion, as consumers trade down to cheaper goods online: Adobe Storyboard18 Platforms see scorching summer sending ecommerce sales soaring The Economic Times Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy Retail TouchPoints Common E-Commerce Challenges Businesses Face - businessnewsdaily.com Business News Daily Navigating the complicated bedroom category with e-commerce supplier Walker Edison - Furniture Today TikTok to expand e-commerce business into Mexico, major Western European markets South China Morning Post Natural Shrimp E-Commerce Update PerishableNews Alibaba’s flagship shopping site starts biggest revamp in 7 years South China Morning Post U.S. ecommerce sales in Q4 2023 hit new high despite slow growth Digital Commerce 360 Liquidity Services posts mixed Q1 results for its B2B surplus assets marketplace Digital Commerce 360 E-Commerce Bolsters Brick-and-Mortar Business Floor Focus Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt Startup Daily Guest Article: E-commerce and Plastic Packaging Regulations | SDG Knowledge Hub | IISD IISD's SDG Knowledge Hub Specialty Food News Specialty Food Association How to use social media ecommerce effectively in 2024 Sprout Social Caterpillar adds 100,000 new ecommerce customers Digital Commerce 360 Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying Travel And Tour World Legal Business Partner - Ecommerce Law.asia E-Commerce Study Shows Online Buying Grows but Consumers Still Face Delivery Problems Supply and Demand Chain Executive Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more Digital Commerce 360 MerchantPro brings eCommerce leaders to the 2nd edition of dotCommerce Digital Forum on June 11th Romania-Insider.com Worldwide Retail Ecommerce Forecast 2024 eMarketer With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 The importance of a retail media strategy for e-commerce Bizcommunity.com Exploring Temu's Fast Delivery Revolution in E-Commerce Retail Merchandiser Has the Luxury E-Commerce Bubble Burst? The New York Times |
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