Ecommerce Information |
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E-Commerce Is Back On The Fast Track
How much holiday shopping did you do on-line this year? If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it [1]. A much higher percentage (>80%) of Internet users did it. Not only did you do it, you liked it! Less than 7% of on-line shoppers reported a bad experience with 88% reporting they were satisfied or very satisfied [2]. It is clear that on-line shopping has come of age with such a high level of participation and satisfaction. It appears that past issues of trust, security, and bad ecommerce websites are replaced with good ecommerce sites, higher trust, better security, and just plain better execution and service by on-line retailers. Quick, easy, and convenient shopping overcomes the concerns people have had in the past. With a whopping 35% increase in on-line holiday sales this year, up to $18 billion [3], one analyst calls it "a fantastic season for on-line retailers." [4] This is the third straight season of record growth for on-line shopping. This year, 2004, is expected to follow the trend. US on-line sales are expected to grow from $55 billion in 2003 to $73 billion in 2004 [5]. In searching for some bad news, it was hard to find. The worst news was that 3.6% of on-line shoppers had a very bad experience where either the merchandise was not delivered on time or was delivered in poor condition. This is a small fraction even compared to traditional retail sales. Can the news and trends about ecommerce retailing really be that good? The answer seems to be a resounding YES! Some of the more popular on-line markets have double digit penetration now. That means some on-line retailers are reaping over 10% of total market share in their industries with a rising trend. In addition, more on-line retailers are showing profits. In 2002, about 50% of on-line retailers showed a profit from their on-line operations while 70% did in 2003 [5]. So, if you are one of those 70% of on-line retailers making profits in 2003, sit back, breathe a big sigh of relief, and relish the moment. There won't be much time to relax and enjoy your successes. New business is right around the corner. If you are a business and don't yet have an on-line sales presense, then it's never too early to get started. To get ready for the 2004 holiday season, it's best to start now. Create ecommerce plan - 4/15/04
It can be done quicker than the schedule suggested above, but, to do it right requires thought, planning, and time. References: [1] Nashville Business Journal, 12/4/03 [2] ASD/AMD Marketwatch E-Newsletter, 12/24/03 [3] eSpending Report, Goldman Sachs, Harris Interactive, Nielsen/Netratings, 1/5/04 [4] Abha Bhagat, Nielsen/NetRating, COMPUTERWORLD, 1/6/04 [5] ASD/AMD MarketWatch E-Newsletter, 10/16/03 About The Author Craig Neidel has worked for NetSource Communications Inc. for 6 years and has experience in web development, e-commerce solutions and web marketing. NetSource Communications creates custom e-commerce solutions and web applications. http://www.ntsource.com.
MORE RESOURCES: How an ecommerce site increased commercial monthly organic traffic from 37K to 210K Search Engine Land Shopify Acquires Peel Insights to Boost E-Commerce Analytics Business Insider Shopify Stock: Shopify Earnings Top Views. E-Commerce Giant Plunges On Outlook Investor's Business Daily What do Europeans, Americans and Australians have in common? Scammed $50M by fake e-stores The Register Arto Owner on Generational Businesses Practical Ecommerce Retail ecommerce spending grows in first third of year, Adobe data shows Digital Commerce 360 Holy Ecommerce! WB Invites Shoppers into the Luxurious World of Bruce Wayne with New 'Retail Storytelling' Experience Retail TouchPoints How to Start an E-Commerce Business in 2024 WebProNews Speakeasy Co. Unveils 2023 eCommerce Year In Review: Key Insights on Consumer Behavior and BevAlc Trends PR Newswire Google Shopping May Show How Many Shoppers Purchased On Your E-Commerce Site Search Engine Roundtable Adobe: E-commerce Spend Grows to $331.6B, as Consumers Trade Down to Cheaper Goods Online MESA Website Ecommerce earnings recap: What you missed from Aritzia, Peloton and more Digital Commerce 360 New Ecommerce Tools: May 7, 2024 Practical Ecommerce How a TikTok ban could impact ecommerce retailers Digital Commerce 360 Google Revs Ecommerce SERPs Practical Ecommerce Essendant’s new interim CEO looks to fast-track B2B ecommerce Digital Commerce 360 News / Airlines face Q4 capacity 'balancing act' as they weigh up ecommerce potential theloadstar.com From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers MarketScale Ahold Delhaize ecommerce switch helps Q1 sales in the U.S. Supermarket News Kazakhstan’s E-Commerce Surges by 79% in 2023 Astana Times Market Map: Ecommerce plots a comeback with 'prepurchase' startups PitchBook News & Analysis Watsco Q1 ecommerce growth outpaces total revenue growth Digital Commerce 360 Builders FirstSource eyes $1 billion in digital sales by 2026 Digital Commerce 360 Amazon introduces new shoppable ad formats Digital Commerce 360 Global Access Celebrates 22 Years of Empowering Cross-Border Ecommerce with Revolutionary Technology The Herald Journal Adobe: 2024 e-commerce spend exceeds $330 billion so far Chain Store Age Latam E-Commerce Giant Mercado Libre Holds $40 Million in Crypto – News Bytes Bitcoin News Bitcoin.com News BigCommerce names a former Accenture executive as president Digital Commerce 360 Shopify revenue and GMV grow more than 20% in Q1 Digital Commerce 360 Data, online delivery and the search for continual e-commerce improvement ComputerWeekly.com B2B buyers want (and use) multiple digital sales channels Digital Commerce 360 New retailers partner with DoorDash, Instacart for last-mile delivery Digital Commerce 360 TikTok to expand e-commerce business into Mexico, major Western European markets South China Morning Post US ecommerce sales penetration hits new high in 2023 Digital Commerce 360 What Fashion's E-Commerce and Tech Professionals Need to Know Today The Business of Fashion ACV Auctions posts a strong Q1 Digital Commerce 360 Platforms see scorching summer sending ecommerce sales soaring The Economic Times Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy Retail TouchPoints Goodwill opens Wellsboro ecommerce online location | Local | tiogapublishing.com The Wellsboro Gazette Alibaba’s flagship shopping site starts biggest revamp in 7 years South China Morning Post Liquidity Services posts mixed Q1 results for its B2B surplus assets marketplace Digital Commerce 360 Payment cards lead e-commerce payments in South Korea Electronic Payments International E-Commerce Bolsters Brick-and-Mortar Business Floor Focus Costco ecommerce sales grow 3x faster than total sales in Q2 Digital Commerce 360 I quit my blue-collar job, made $1M on 2 ecommerce businesses Business Insider Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt Startup Daily E-commerce spend grows to $331.6 billion, as consumers trade down to cheaper goods online: Adobe Storyboard18 Specialty Food News Specialty Food Association Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more Digital Commerce 360 Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying - Travel And Tour World Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying Travel And Tour World Legal Business Partner - Ecommerce Law.asia MerchantPro brings eCommerce leaders to the 2nd edition of dotCommerce Digital Forum on June 11th Romania-Insider.com E-Commerce Study Shows Online Buying Grows but Consumers Still Face Delivery Problems Supply and Demand Chain Executive The top 10 ecommerce sites in the US eMarketer Worldwide Retail Ecommerce Forecast 2024 eMarketer Exploring Temu's Fast Delivery Revolution in E-Commerce Retail Merchandiser Has the Luxury E-Commerce Bubble Burst? The New York Times Alibaba subsidiary Lingxi Games shuts down game engine project South China Morning Post B2B Strategy Insights: B2B Ecommerce Handbook—Going More Digital Digital Commerce 360 Walmart eCommerce Raises the Bar and Celebrates 2023 Walmart Corporate |
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