Ecommerce Information |
|
The Clickbank Crash of 2003: Lessons Learned
I had a rude awakening recently. I checked the days worth of sales from one of my sites and there were none. This had never happened before and of course I was anxious to find out what was wrong. I quickly found out that the credit card processor Clickbank was under a hacker attack. Their service was effectively paralyzed by computers around the world flooding Clickbanks computers with bogus requests for information. They weren't the only web site being attacked. Similar attacks have happened against Yahoo and CNN in the past. This is the first one that effected me directly... right in the wallet. Time For Emergency Action Nobody knew how long Clickbank would be down. I wasn't going to wait around to find out! I had to take emergency measures to cope with it. I was not only losing sales that couldn't be placed, I was also losing money on online advertising. Pay per click accounts were sending people to my site which they couldn't order from. The first thing I did was pause my pay per click accounts until I got things under control. This saved me from wasting money on useless advertising. Alternate Payment Choice I needed another credit card processor to handle my sales and quick! I was lucky that I already had a Paypal account in place. I quickly created Paypal payment links so that customers could pay for my products. It was a matter of creating the links correctly and changing the webpages to handle the paypal transactions. I don't normally use Paypal because Clickbank's affiliate program is exceptional. In this case, I did not have much choice and it was easy for me to start accepting money again. Once Paypal was up and running, I reactivated my pay per click campaigns. I was happily rewarded within the hour with a sale... My first in a day. Thankfully Clickbank was back on its feet after about 3 days or so. I then switched things back to normal. Handling My Affiliates By using Paypal instead of Clickbank, I was denying my affiliates commissions on traffic they had sent me during this incident. I wanted to make it up to them as I didn't think it was fair to them. I did this by averaging out how much commission they had earned in the 30 days prior to the incident. I divided that total amount by 30 to come up with an average amount per day they had earned. I then gave them 3 days worth of this commission with an explaination of what happened. Ironically, I sent them their commissions through Paypal so they got them instantly. I received excellent feedback from appreciative affiliates. Some of them stated that my commissions were the only money they made during the time that Clickbank was down. How You Can Prepare Ahead Of Time There is no guarantee that Clickbank or any other payment processor won't be attacked by hackers again. It is extremely difficult to defend against. It would be smart getting a backup plan in place just in case. Here's a good back up plan:
I am sure a lot of lessons were learned during this time. I still love Clickbank, but now I have the experience of having a backup plan I can quickly put into place should anything like this happen again. You may want to prepare ahead of time also. About The Author Article by Tim Kerber from the Small Business Web Site. Learn proven secrets to make your web site a profitable success. Tips, tutorials, videos, interviews and more. Click here now -- http://www.SmallBusinessWebSite.com
MORE RESOURCES: How an ecommerce site increased commercial monthly organic traffic from 37K to 210K Search Engine Land Shopify Acquires Peel Insights to Boost E-Commerce Analytics Business Insider Shopify Stock: Shopify Earnings Top Views. E-Commerce Giant Plunges On Outlook Investor's Business Daily ARTO Owner on Generational Businesses Practical Ecommerce Holy Ecommerce! WB Invites Shoppers into the Luxurious World of Bruce Wayne with New 'Retail Storytelling' Experience Retail TouchPoints Ecommerce earnings recap: What you missed from Aritzia, Peloton and more Digital Commerce 360 How to Start an E-Commerce Business in 2024 WebProNews Speakeasy Co. Unveils 2023 eCommerce Year In Review: Key Insights on Consumer Behavior and BevAlc Trends PR Newswire Google Shopping May Show How Many Shoppers Purchased On Your E-Commerce Site Search Engine Roundtable Adobe: E-commerce Spend Grows to $331.6B, as Consumers Trade Down to Cheaper Goods Online MESA Website Retail ecommerce spending grows in first third of year, Adobe data shows Digital Commerce 360 New Ecommerce Tools: May 7, 2024 Practical Ecommerce How a TikTok ban could impact ecommerce retailers Digital Commerce 360 Google Revs Ecommerce SERPs Practical Ecommerce Essendant’s new interim CEO looks to fast-track B2B ecommerce Digital Commerce 360 News / Airlines face Q4 capacity 'balancing act' as they weigh up ecommerce potential theloadstar.com From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers MarketScale Ahold Delhaize ecommerce switch helps Q1 sales in the U.S. Supermarket News Market Map: Ecommerce plots a comeback with 'prepurchase' startups PitchBook News & Analysis Kazakhstan’s E-Commerce Surges by 79% in 2023 Astana Times Watsco Q1 ecommerce growth outpaces total revenue growth Digital Commerce 360 Builders FirstSource eyes $1 billion in digital sales by 2026 Digital Commerce 360 Global Access Celebrates 22 Years of Empowering Cross-Border Ecommerce with Revolutionary Technology The Herald Journal Amazon introduces new shoppable ad formats Digital Commerce 360 Adobe: 2024 e-commerce spend exceeds $330 billion so far Chain Store Age Latam E-Commerce Giant Mercado Libre Holds $40 Million in Crypto – News Bytes Bitcoin News Bitcoin.com News Shopify revenue and GMV grow more than 20% in Q1 Digital Commerce 360 BigCommerce names a former Accenture executive as president Digital Commerce 360 Data, online delivery and the search for continual e-commerce improvement ComputerWeekly.com B2B buyers want (and use) multiple digital sales channels Digital Commerce 360 New retailers partner with DoorDash, Instacart for last-mile delivery Digital Commerce 360 TikTok to expand e-commerce business into Mexico, major Western European markets South China Morning Post US ecommerce sales penetration hits new high in 2023 Digital Commerce 360 What Fashion's E-Commerce and Tech Professionals Need to Know Today The Business of Fashion ACV Auctions posts a strong Q1 Digital Commerce 360 Platforms see scorching summer sending ecommerce sales soaring The Economic Times Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy Retail TouchPoints Goodwill opens Wellsboro ecommerce online location | Local | tiogapublishing.com The Wellsboro Gazette Alibaba’s flagship shopping site starts biggest revamp in 7 years South China Morning Post Liquidity Services posts mixed Q1 results for its B2B surplus assets marketplace Digital Commerce 360 E-Commerce Bolsters Brick-and-Mortar Business Floor Focus Payment cards lead e-commerce payments in South Korea Electronic Payments International Costco ecommerce sales grow 3x faster than total sales in Q2 Digital Commerce 360 I quit my blue-collar job, made $1M on 2 ecommerce businesses Business Insider E-commerce spend grows to $331.6 billion, as consumers trade down to cheaper goods online: Adobe Storyboard18 Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt Startup Daily Specialty Food News Specialty Food Association Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more Digital Commerce 360 Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying Travel And Tour World Legal Business Partner - Ecommerce Law.asia MerchantPro brings eCommerce leaders to the 2nd edition of dotCommerce Digital Forum on June 11th Romania-Insider.com E-Commerce Study Shows Online Buying Grows but Consumers Still Face Delivery Problems Supply and Demand Chain Executive The top 10 ecommerce sites in the US eMarketer Worldwide Retail Ecommerce Forecast 2024 eMarketer Exploring Temu's Fast Delivery Revolution in E-Commerce Retail Merchandiser Has the Luxury E-Commerce Bubble Burst? The New York Times B2B Strategy Insights: B2B Ecommerce Handbook—Going More Digital Digital Commerce 360 Alibaba subsidiary Lingxi Games shuts down game engine project South China Morning Post Walmart eCommerce Raises the Bar and Celebrates 2023 Walmart Corporate With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 |
RELATED ARTICLES
The Essential Christmas Web-store Makeover Ten great tips to turn online holiday shoppers into eagerbuyers - and satisfied customers.When meeting potential clients, you wouldn't dream ofshowing up late in a mismatched outfit, hair disheveled,with food on your tie and no business card, would you? Andif they asked for testimonials or explanations about yourcompany policies you'd hardly say, "Sorry, I don't give outthat information. Working With Drop Shippers Drop Shippers, the manufacturers or distributors who are willing to ship their products to your customers, bring a powerful benefit to ecommerce. Online businesses that engage in the wholesale-retail trade can cut down on all the hassles of shipping their products by simply establishing business relationships with drop shippers, and using them as part of their business model. Developing a Winning e-Commerce Strategy One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen. Top Ten Qualities to Look for in an Online Pharmacy As you may have noted, there are thousands or even hundreds of thousands of websites selling pharmaceutical products or drugs. These are called ONLINE PHARMACIES or PHARMACIES ONLINE. How To Find the Best Merchant Account For Your Business What a great idea! Start accepting credit cards and watch your profits soar. Nothing could be simpler. Short Story: The Benefits of Shopping Online Maria's new lifestyle: Short story about the benefits shopping on the Net has given to a dedicated artist.I've got this strange friend; her name is Maria. Why Ecommerce is Not Ready for My Daughter or Me As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses. Web advertising e-Marketing Places! Overview:What is web advertising?Internet Advertising is popularly known as web advertising. Internet webadvertising giving Opportunity to the advertiser to target geographic country wise, subject wise, targeted Customers only from more than 200 countries worldwide. Credit Card Merchant Account Basics Knowing which credit card merchant account to get can be very confusing. There are thousands and thousands of banks, merchant account providers and third party sales teams that can offer you all kinds of incentives. 10 Compelling Benefits of Having A 3rd Party Merchant Account If you have been wrestling with the idea of applying for your own 3rd party merchant account then take a look at the following compelling benefits of using a 3rd party provider to mange all of your credit card processing needs.1. Overcoming Frustration with Technology For whatever reason, when we get a new boost in productivity, whether that be from a tool, technology or technique.. Cost Effective Ecommerce Solutions Ecommerce use to be about spending thousands of dollars on setting up your shop and hundreds of dollars on getting a merchant. My, how things have changed over the years. 7 Questions to Ask A Potential Internet Merchant Account Provider Recently I went looking for an online merchant account, with disastrous results. I made the mistake of taking information at face value and relying on the ecommerce merchant account provider's good reputation in other areas. 12 Powerful Ways To Use Autoresponders That Will Take YOU To The Top If only I had known that autoresponders are a necessity to your online business when I first ventured online, I would have saved a lot of time and money. You have to automate in as many areas as possible and if used responsibly, autoresponders can be your best friend. Web Users Crave Familiarity The sad truth is, general Web users would love it if all our sites looked like Amazon.com. Select a Niche Market for Ecommerce Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is 'a targeted group of individuals with very specific and similar needs or interests. Your Affiliate Web Site Is Built - Now What? When I first got my web site built, I thought I finally hada presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name. Mr and Mrs Smith Go Online, as Internet Technology Moves from Fantasy to Normality According to NOP World, 48% of all Internet users have researched or purchased financial products such as insurance and loans on the internet, or used online banking facilities. In April, NOP World had already recorded estimates of 28 million people online in Great Britain, with 13. Building eCommerce Websites That Work - Part 1 You want to succeed at eCommerce? Welcome to a very big family. Right off, let's be clear - there are lots of ways to do business on the internet. A Tale of Two Revolutions - Ecommerce: A Historical Perspective The World As It Then WasThe dynamic economic growth of the late 19th century placed greater and greater demand on horses to deliver manufactured goods between train and local destinations. Horses pulled stagecoaches, buggies, omnibuses, cabs and even shipping barges in canals. |
home | site map |
© 2006 |