Ecommerce Information |
|
Set Yourself Apart From The Ordinary
I have written at length about the need to anticipate your visitors' needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor has on his or her mind. I have talked about finding the search words and phrases people use to find your site, so you can use these same words on your homepage. And so on and so on. And I think it is all good advice. When visitors arrive at your site for the first time, the best outcome you can hope for is that they think, "Excellent, I'm in exactly the right place. I can find what I'm looking for right here." The problem is, the more you write the page to suit the needs of the reader, the less character it has. There is a danger that you will become like that person at a party who roams from group to group, agreeing with everyone and simply reflecting back everyone's opinions and views. People like that are boring and ultimately very irritating. They never risk expressing opinions of their own. The same thing can happen with a website. The more you try to please people, the thinner the character of your company or organization becomes. The web has always been a place where strong views and opinions are highly valued. Think about the newsletters you subscribe to and the discussion lists you take part in. The most valuable contributions are those that express real character, where people take a strong position and are not afraid to express it and stand by it. So there is a balance here. Yes, write your homepage to appeal to the reader, but also let some of the character of your organization shine through. This doesn't mean adding the mission statement, or shoveling the latest corporate sound bites onto your site. Heaven forbid. But you can express some character. You can say what you believe. You can take a position and let people know what you stand for, and what you stand against. The benefit? You'll differentiate your site from others in the same space. You'll stand out from the crowd. You'll be recognized. You'll earn respect for taking a position. You'll catch people's attention. You'll make them want to tell their friends and colleagues about your site. You don't have to take it to extremes. You simply need to write in a recognizable voice. Enough to set you apart from the ordinary. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: How an ecommerce site increased commercial monthly organic traffic from 37K to 210K Search Engine Land What do Europeans, Americans and Australians have in common? Scammed $50M by fake e-stores The Register Shopify Stock: Shopify Earnings Top Views. E-Commerce Giant Plunges On Outlook Investor's Business Daily Latam E-Commerce Giant Mercado Libre Holds $40 Million in Crypto – News Bytes Bitcoin News Bitcoin.com News Arto Owner on Generational Businesses Practical Ecommerce Retail ecommerce spending grows in first third of year, Adobe data shows Digital Commerce 360 How to Start an E-Commerce Business in 2024 WebProNews Speakeasy Co. Unveils 2023 eCommerce Year In Review: Key Insights on Consumer Behavior and BevAlc Trends PR Newswire Adobe: E-commerce Spend Grows to $331.6B, as Consumers Trade Down to Cheaper Goods Online MESA Website Kazakhstan’s E-Commerce Surges by 79% in 2023 Astana Times News / Airlines face Q4 capacity 'balancing act' as they weigh up ecommerce potential theloadstar.com Ecommerce earnings recap: What you missed from Aritzia, Peloton and more Digital Commerce 360 New Ecommerce Tools: May 7, 2024 Practical Ecommerce How a TikTok ban could impact ecommerce retailers Digital Commerce 360 Google Revs Ecommerce SERPs Practical Ecommerce Essendant’s new interim CEO looks to fast-track B2B ecommerce Digital Commerce 360 Amazon introduces new shoppable ad formats Digital Commerce 360 From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers MarketScale Google Shopping May Show How Many Shoppers Purchased On Your E-Commerce Site Search Engine Roundtable Ahold Delhaize ecommerce switch helps Q1 sales in the U.S. Supermarket News Market Map: Ecommerce plots a comeback with 'prepurchase' startups PitchBook News & Analysis Shopify revenue and GMV grow more than 20% in Q1 Digital Commerce 360 Builders FirstSource eyes $1 billion in digital sales by 2026 Digital Commerce 360 Global Access Celebrates 22 Years of Empowering Cross-Border Ecommerce with Revolutionary Technology The Herald Journal ACV Auctions posts a strong Q1 Digital Commerce 360 New retailers partner with DoorDash, Instacart for last-mile delivery Digital Commerce 360 Adobe: 2024 e-commerce spend exceeds $330 billion so far Chain Store Age BigCommerce names a former Accenture executive as president Digital Commerce 360 Data, online delivery and the search for continual e-commerce improvement ComputerWeekly.com Best ecommerce tool of 2024 TechRadar US ecommerce sales penetration hits new high in 2023 Digital Commerce 360 B2B buyers want (and use) multiple digital sales channels Digital Commerce 360 Payment cards lead e-commerce payments in South Korea Electronic Payments International Goodwill opens Wellsboro ecommerce online location | Local | tiogapublishing.com The Wellsboro Gazette Platforms see scorching summer sending ecommerce sales soaring The Economic Times Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy Retail TouchPoints Common E-Commerce Challenges Businesses Face - businessnewsdaily.com Business News Daily TikTok to expand e-commerce business into Mexico, major Western European markets South China Morning Post E-commerce spend grows to $331.6 billion, as consumers trade down to cheaper goods online: Adobe Storyboard18 Alibaba’s flagship shopping site starts biggest revamp in 7 years South China Morning Post U.S. ecommerce sales in Q4 2023 hit new high despite slow growth Digital Commerce 360 Liquidity Services posts mixed Q1 results for its B2B surplus assets marketplace Digital Commerce 360 I quit my blue-collar job, made $1M on 2 ecommerce businesses Business Insider E-Commerce Bolsters Brick-and-Mortar Business Floor Focus Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt Startup Daily Specialty Food News Specialty Food Association How to use social media ecommerce effectively in 2024 Sprout Social Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying Travel And Tour World Natural Shrimp E-Commerce Update PerishableNews Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more Digital Commerce 360 Legal Business Partner - Ecommerce Law.asia Worldwide Retail Ecommerce Forecast 2024 eMarketer MerchantPro brings eCommerce leaders to the 2nd edition of dotCommerce Digital Forum on June 11th Romania-Insider.com E-Commerce Study Shows Online Buying Grows but Consumers Still Face Delivery Problems Supply and Demand Chain Executive With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 Exploring Temu's Fast Delivery Revolution in E-Commerce Retail Merchandiser |
RELATED ARTICLES
How to Generate Cash from Your Web Site The Internet has changed the way people do business today. Most business owners don't have to rent an office in order to run their business. How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Grow your Business with Emarketplace - Part III Increase Company ProductivityAfter years of hard work, finally your business started to pick up. You are selling more products then ever! You have lined up a good number of suppliers and buyers. Say Something Worth Talking About I recently published a short e-book called 'One Thing I Know About Doing Business Online'. Seventeen people contributed - including Seth Godin, Jeffrey Zelman, Danny Sullivan, Jared Spool, Gerry McGovern and Ann Handley. 6 Steps to Attracting Black Customers Online by Jamila White, "The E-Commerce Diva"In the rush to keep up with technology, many African-American business owners are so busy trying to add the latest bells and whistles to their Web sites, get to the top of the search engines, and learn the latest database technology that they often forget this simple fact: people do business with other *people*, not computers. Understanding the importance of relationships is key to attracting African-American buyers online. 10 Tips To Build, Manage And Profit From An E-Commerce Website Just because you've built your e-commerce website doesn't mean the customers will begin to come. You need to bring in the visitors, showcase your products, convince them to buy, and bring them back yet again to make any significant gains. Guide To Safe Online Shopping Online shopping can be a little frightening to people who are new to the internet,but as long as you follow a few easy rules you should have no problem shopping online.What are the rules ?First before buying from an online store find out what that online stores return policy is. Succeed With Your Own Home Based Business An internet business is by far the best way to support yourself if you just cannot stand working for others for less money than you need to survive. It's also the best way to get out of a good paying job that just takes up too much of your precious short life working for someone else. How To Start An Internet Business - Content, Content, Content When it comes to e-commerce, the time-tested cliché is, "Content is king." In this case, the cliché is correct. 7 Suggestions for an i-Mom Friendly Web Site (e-commerce news and statistics) The Internet began as a male dominated medium, but those days are long gone and merchants are advised to make sure their websites are female friendly to faciliate the rising surge of busy i-Moms shopping online for their family and friends.Women now account for 51. Top 5 Dot Com Myths Debunked Most people who get into business know what's involved. They have completed hours of research before getting into it. 12 Easy and Effective Ways To Create Reports 1. Combine a few of your articles into a free report. Business Online - Blind Hunt Do you sell something online? Do you have a business in the Internet? Have you read the "How to generate more traffic and convert it to sales" articles? Have you played the "Be #1 in SEO" game?Now, you are ready to believe - nobody knows how to do it absolutely right.Nobody can know everything. 3 Powerful Concepts That Climb Marketing Mountains You have probably heard many times how you should offerfree reports. Like many of us, the idea of putting in workto give something away may have gone through youtransparent. Managing Project Risks and Issues Inherent (or Business) RiskInherent Risk is the risk that exists in the environment around your portal project. It will tend to be unique to your organisation; it's culture and politics. The Art of Being Human This isn't the first time I have written about the benefits of inserting a human voice or presence into your online communications. And I make no excuse for writing about this again. A Tale of Two Revolutions - Ecommerce: A Historical Perspective The World As It Then WasThe dynamic economic growth of the late 19th century placed greater and greater demand on horses to deliver manufactured goods between train and local destinations. Horses pulled stagecoaches, buggies, omnibuses, cabs and even shipping barges in canals. Rules for Achieving Online Success The Internet brought a great deal of benefits to our life. Access to a lot of free and useful information is, probably, one of the most important out of them. How To Prevent Your 3rd Party Merchant Account From Suspension What would you do if you were sent an email from your online credit card processor telling you that your account has been suspended or frozen?How are you going to pay the bills in the meantime?It is extremely important for you to familiarize yourself with the terms of your contract with your credit card processor.As long as you comply with their set regulation and guidelines to maintain your account in good standing you should have no problems. How To Sell Your Products Online? E-commerce is gaining pace! Research firm eMarketer predicts that2003 will see online sales reaching US $58.2 billion excludingtravel. |
home | site map |
© 2006 |