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The Census and the E-Commerce Wave
Understanding business and product sales can sometimes put me in a whirlwind. My job tends to get me involved with loads of different opportunities dealing with all sorts of product lines. It is not my job to understand every single type of product, but it is my goal to assist my clientele with the broadening of their product market. The tidal wave of the E-Commerce platform is just starting to build up speed. The US Census Bureau explains that E-Commerce sales are "sales of goods and services where an order is placed by the buyer or price and terms of sale are negotiated over an Internet, extranet, Electronic Data Interchange (EDI) network, electronic mail, or other online system." Although the overall percentage of E-Commerce sales in comparison to total retail sales may seem small, the acceleration rate is indeed enormous. What does all this mean? Take a look at a business associate of mine that sells cleaning supplies. He has a small warehouse in Las Vegas that moves a little over 10 million dollars worth of product a year. Without any Internet presence whatsoever, 100% of his sales come from conventional marketing near and around his local market. He services the greater part of the West Coast, but doesn't venture too much outside of that boundary. My preliminary research has shown that Based on the results from some of the major search engines including Yahoo and MSN, an estimated 2000 searches a day are done for "Carpet Cleaning." Other viable searches include: Carpet Cleaners - 1100 per day Carpet Cleaning Supplies - 800 per day Cleaning Supplies - 900 per day Cleaning Products - 500 per dayWith those five search queries alone, a website could potentially be seen by over five thousand (5000) visitors a day. That adds up to over one hundred and fifty thousand (150,000) search queries each month with just a few select terms. In certain markets, there are very few companies lobbying for the top search engine positions, yet, some are saturated. If you have a product that is conducive towards Internet based marketing and sales, but you have not tapped into the territory yet, your competitors may be beating you to the punch. Why would I want this? Hmmm? Let's assume your business is predominantly in the Central Valley and perhaps spreads a little throughout California. You already ship product here and there. Are you setup to handle some additional sales to the Midwest or the East Coast? What about Europe? The point is that the Internet has no boundary. If you offer your products and services online, through an E-Commerce system, it is like having a huge international storefront that welcomes the wondering visitor. The only thing left to do is a marketing campaign, simple or robust. But don't be fooled. The marketing campaigns can really get you. Setting up the storefront is the easy part. Managing the storefront is also easy. Putting the sign out there to attract the customers may tend to be a grueling task, unless you plan ahead. What is the bottom line? Here's the deal. If you aren't in a hurry, but think you want to have an E-Commerce system in play in perhaps a year or so, it will be to your advantage to develop it now. Internet based marketing campaigns take 6 months to a year to mature. I don't care what anyone tells you, unless you want to fork over tons of cash on a regular basis, a solid Internet marketing campaign takes time. The Census shows that Internet based sales are increasing faster than conventional retail sales. The census shows that over sixty-nine billion dollars ($69,000,000,000) were spent last year in E-Commerce sales, up 23.5% from 2003. The census show that if you are not planning for the future, your competition is. The Pickle You can get carried away with overhead if you are not careful. Internet based marketing can turn into the ever hungry monster that you have to constantly feed on a regular basis. The goal is to plan a year in advance and have a strategy that will create a system that will offer your site search engine presence and stability over time. But if you want more, more is available. A Rule for the Road: If you want to know who is good at Internet based marketing, just check online. Do a search for "Fresno Web Design" and see what you find. Greg Richburg a Microsoft Certified Systems Engineer and the owner of Netricks, Inc. a network consulting, web design and hosting company in California. As well, Greg runs a web based distributorship for Ujena swimwear and clothing. Please visitMy Shop Girl Sexy Swimwear andWeb Bikini Store and Clothing for Women for details. All past articles written by Greg Richburg are available atNetricks Tech News.
MORE RESOURCES: Shopify revenue and GMV grow more than 20% in Q1 Digital Commerce 360 How an ecommerce site increased commercial monthly organic traffic from 37K to 210K Search Engine Land Shopify Stock: Shopify Earnings Top Views. E-Commerce Giant Plunges On Outlook Investor's Business Daily Google Revs Ecommerce SERPs Practical Ecommerce Ecommerce earnings recap: What you missed from Aritzia, Peloton and more Digital Commerce 360 From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers MarketScale AD eCommerce Solutions program launches new digital initiative: AccelDX, powered by Roc Commerce Supply House Times Adobe: 2024 e-commerce spend exceeds $330 billion so far Chain Store Age Data, online delivery and the search for continual e-commerce improvement ComputerWeekly.com Speakeasy Co. Unveils 2023 eCommerce Year In Review: Key Insights on Consumer Behavior and BevAlc Trends PR Newswire News / Airlines face Q4 capacity 'balancing act' as they weigh up ecommerce potential theloadstar.com New Ecommerce Tools: May 7, 2024 Practical Ecommerce Natural Shrimp E-Commerce Update PR Newswire How a TikTok ban could impact ecommerce retailers Digital Commerce 360 Ahold Delhaize ecommerce switch helps Q1 sales in the U.S. Supermarket News Navigating the complicated bedroom category with e-commerce supplier Walker Edison - Furniture Today TikTok to expand e-commerce business into Mexico, major Western European markets South China Morning Post Market Map: Ecommerce plots a comeback with 'prepurchase' startups PitchBook News & Analysis MerchantPro brings eCommerce leaders to the 2nd edition of dotCommerce Digital Forum on June 11th Romania-Insider.com Builders FirstSource eyes $1 billion in digital sales by 2026 Digital Commerce 360 Exploring Temu's Fast Delivery Revolution in E-Commerce Retail Merchandiser Global Access Celebrates 22 Years of Empowering Cross-Border Ecommerce with Revolutionary Technology The Herald Journal Platforms see scorching summer sending ecommerce sales soaring The Economic Times Best ecommerce tool of 2024 TechRadar Guest Article: E-commerce and Plastic Packaging Regulations | SDG Knowledge Hub | IISD IISD's SDG Knowledge Hub B2B buyers want (and use) multiple digital sales channels Digital Commerce 360 Tesla Rival BYD In Buy Zone, Leads 5 Top China Stocks Investor's Business Daily Goodwill opens Wellsboro ecommerce online location | Local | tiogapublishing.com The Wellsboro Gazette Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy Retail TouchPoints US ecommerce sales penetration hits new high in 2023 Digital Commerce 360 Alibaba flagship website Taobao begins largest revamp in years as e-commerce giant sharpens focus on user ... South China Morning Post Amazon Ecommerce Facts and Statistics Digital Commerce 360 Common E-Commerce Challenges Businesses Face - businessnewsdaily.com Business News Daily Alibaba subsidiary Lingxi Games shuts down game engine project South China Morning Post Liquidity Services posts mixed Q1 results for its B2B surplus assets marketplace Digital Commerce 360 Children’s products retailer Kidsy leans into overstock sales model Digital Commerce 360 E-Commerce Bolsters Brick-and-Mortar Business Floor Focus U.S. ecommerce sales in Q4 2023 hit new high despite slow growth Digital Commerce 360 Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt Startup Daily Specialty Food News Specialty Food Association I quit my blue-collar job, made $1M on 2 ecommerce businesses Business Insider Legal Business Partner - Ecommerce Law.asia Payment cards dominate e-commerce payments in New Zealand with 57% share, reveals GlobalData Electronic Payments International How to use social media ecommerce effectively in 2024 Sprout Social Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more Digital Commerce 360 With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 |
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