| |
| |
|
Internet Marketing Information |
|
|
|
The Internet Marketing Pie: Slice It Up Right or Lose
The number one concern for Internet sales is your marketing list -- in other words, your audience. But...but...but...you're saying, products for sales is a must too, however, if your list is nonexistent, small or loosely targeted, having a product isn't going to help much. There just will not be any success. Yes, I know this is confusing. You need a product to attract. By the way, I am using product interchangeably to mean services too. This almost feels like the chicken and the egg story - which came first. So, what do you do first? You can't create or increase a mailing list without a "what's in it for them to be attracted to you for." Now I'm not talking about buying lists but about opt-in focused lists. Step 1: Know what your target market (audience same thing) wants and they already have their wallet open and ready to buy. Step 2: Create a product to answer that want and match their wallet. Create a product that contains 100% they can know everything about as a small segment of that want. Step 3: Now that you have 100% of that pie. Cut off a small piece of pie -- about 10%. Make that 10% into a 100% everything of information for that piece. Create a 100% product of this 10% that you broke off. Step 4: Cut 25% of that 100% of that 10% (say this out loud if you didn't get it) and designate that as freebie information. Then designate 50% for a product to sell and the other 25% for consulting or a service that costs them a higher price. An alternative is to create a product with the total 75% and charge them a higher price. This strategy is one that is not wide spread and a well-kept secret by the InfoGurus. It is even a guarded secret, and guess what, I've just broken their secret. I am an InfoGuru and I don't mind sharing this model. It is the missing aerial view that no one seems to want to write about -- unless, of course, it's in a product that sells for big dollars. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Chris Paradiso, Owner of Paradiso Insurance, Selected to Speak On Successful ... - Houston Chronicle
Google News |
|
|
|
RELATED ARTICLES
Implementing an SMS Marketing Campaign SMS Marketing can be used to acquire customers, strengthen existing customer and prospect relationships and provide a service to your customers.The golden rule "Keep It Simple Stupid" (KISS principle) applies to SMS marketing. Aggressive Marketing If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '.. 5 Sure Fire Ways To Send Visitors Away For Good Way No. 1 - Clog Up Their Internet ConnectionImagine it. Secrets To Successful Selling Online What is the secret to selling online? This is a significant question on the mind of anyone who has ever attempted to market a product or service via the Internet. Some say that communication is the key factor in making a sale, while others argue that finding the right product should be the primary goal. Online Advertising for Dummies Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it. Repetition: The Secret to Visibility and Attention! Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again. Time Management And Organization For Online Marketers TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products. The Deadly Sin Of Inaction "There is difference between knowing the path and walking the path"- Morpheus, Matrix Revolutions.Can you make money on the net?What kind of question is that?Of course you know that it can be made. Health Effects of Internet Marketing It may not rank as a killer like heart disease or cancer, but the rush by many to participate in internet marketing could be putting them at risk of developing serious health problems both in the short and the longer term. The aim of this article is to help you avoid those effects and to prosper - painlessly!In recent years, internet marketing has shot to prominence, both for its obvious successes like Amazon, Last-Minute. Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website Google tells us there are 4 billion websites- almost one for everyone on the planet. And today you have decided to make it 4 billion and 1. Make Use of the Signature Line in Your Email Think about it, how many emails do you send out every day? How many of these forwarded jokes, pictures, stories etc do you receive every week?Why not put your email to work for you?! Add a link or two to your signature file. Mine looks something like this:~~~~~~~~~~~~~SusanneI am a Work at Home Mom Wannabehttp://www. Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space Perhaps the online community today is not so different from Don Quixote chasing after windmills, mistaking them for giants. Excessive web browsing might yield more or less similar symptoms of lunacy as those displayed in Quixote's mad adventures. Internet Marketing Simplified! 2 Pillars For Achieving Massive Results Are you confused by the flood of information on how to improve your internet marketing results?Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.Doesn't it seem more and more complicated to focus in on what really works and what doesn't?After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. Why Your Talents Alone Arent Getting You Anywhere Online The bottom line is that there are plenty of really talented people out there who will never be heard from because they don't understand even the most basic principles of marketing. Marketing isn't often taught in Fine Arts courses because the instructors, by nature, are better at teaching the craft than they are at marketing themselves in the craft. Boost Your Business in 3 Simple Steps For all those who still think internet marketing is rocket science, it isn't.Back in the middle of October in 2004 I decided to do these 3 things. The Best Kept Secret on the Internet What is the Best Kept Secret on the Internet?This is a very good question. It really isn't a secret at all. Niche Marketing the Right Way! Niche marketing is hot these days.Membership sites pop up everywhere inviting you to maketons of money. What Not To Do? As the Internet grows in popularity and importance, the quality of web sites needs to keep pace and creating and maintaining high-quality, professional web sites is more important today than ever. In this month's issue, we cover the basics of "What Not To Do" if you want to convert your visitors into customers and keep them coming back for more. Taking E-mail Marketing To The Next Level Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. 8 Excellent Ways to Sell Your Back-end Products More Successfully! A back-end product is a product that you attempt to sell to your customers after they have recently purchased a related item from your business. Selling back-end products is an extremely effective way of boosting your profits.
|
| home | site map |
| © 2006 |
