| |
| |
|
Internet Marketing Information |
|
|
|
How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing businessonline is the Multiplier Effect. It's the principalfactor behind some of the fortunes that have been madeon the Internet. How does it work? The Multiplier Effect occurs when your marketingtechnique either: A) replicates itself over and over again, orB) feeds into other marketing techniques A classic example of the first kind of MultiplierEffect is the Free E-Book. Ten people download your Free E-book and offer it fromtheir websites. Those ten people each get downloadsand it's now being offered on 100 websites, and so on. The second type of Multiplier Effect occurs when onemarketing technique results in benefits from anothermarketing technique. A good example of this is Link Exchange. Let's say you get links on 100 different websites.When the Search Engines spider those websites, theyfind your link. Your 'link popularity' then increasesand as a result, your ranking in the Search Enginesgoes up. This kind of Multiplier Effect often results in a'feedback loop'. Because your website now ranks higher in the SearchEngines, more people want to exchange links with you.You now have links on 300 different websites. This inturn gives you an even higher ranking in the SearchEngines, and so on. Some marketing techniques have no Multiplier Effect.For example, posting to FFA sites - after only a fewhours your ad drops off the FFA site and you have tostart again. One of the most powerful Multiplier Effects I know ofoccurs when you write Ezine Articles. The main purpose in writing Ezine Articles is to getthem published in Ezines. And that on its own willbring you a lot of highly targeted traffic. But thebenefits don't stop there. When your Articles are posted on other people'swebsites you get free links (from your Resource Box)back to your website - more traffic. This increasesyour link popularity and so your ranking in the SearchEngines goes up - more traffic. Eventually you'll findyour Articles appearing in Free E-Books - even moretraffic. As you can see, this kind of Multiplier Effect rapidlybuilds up its own momentum - after a certain pointit's virtually unstoppable. Here are 2 ways you could start using the MultiplierEffect: 1) Launch a Free E-Book Start collecting Ezine Articles on a particular topic.The topic could be 'Search Engine Positioning','Website Design', 'Affiliate Programs', 'Ad Writing','Choosing a Web Host', or it could be on 'Parenting','Gardening' etc. When you have about 25 good Articles on your chosentopic, contact the Authors and ask their permission toinclude their Articles in your Free E-Book (with theAuthor's Resource Box). Make sure your free E-Book has plenty of links back toyour website. The secret to making this technique work is to ensurethat your Free E-Book is closely related to the themeof your website. For example, if you market 'SearchEngine Submission' tools from your website, anexcellent topic for your Free E-Book would be 'SearchEngine Positioning'. Here's a tip that will help you find out exactly howmuch traffic you're getting from your Free E-Book. Make a copy of your index page and re-name itsomething else, such as:http://www.yourdomain.com/free-ebook.html In your Free E-Book, instead of linking to your homepage (index.html), link to the duplicate home page(free-ebook.html). This way, you'll be able to checkin your webstats exactly how many visitors are comingto your website from your Free E-Book. Include a short note on the index page of your FreeE-Book telling people that they are welcome to giveaway your E-Book from their website. Then submit your Free E-Book to these directories: http://www.zdnet.comhttp://www.upload.comhttp://www.ebooksnbytes.comhttp://ebooks.searchking.comhttp://www.free-ebooks.net/http://www.reportsearch.com/http://www.ebookdirectory.com/http://www.ldpublishing.com/index1.html 2) Write Ezine Articles Whatever you do on the Web, you must have picked updozens of tips along the way - tips that would be veryuseful to other people who are just starting out. Turn those tips into a series of articles, give themcatchy titles and submit them to these 'articleannouncement lists' (you'll have to subscribe first): mailto:article_announce-subscribe@egroups.commailto:aabusiness-subscribe@egroups.commailto:aageneral-subscribe@egroups.commailto:aainet-subscribe@egroups.commailto:Free-Content-subscribe@egroups.commailto:articles_archives-subscribe@egroups.commailto:PublishInYours-subscribe@egroups.commailto:publisher_network-subscribe@egroups.commailto:ArticlePublish-subscribe@yahoogroups.commailto:subportal-subscribe@egroups.com Then put your articles on autoresponder and submitthem to these 'online article archives': http://www.ezinearticles.com/add_url.htmlhttp://www.ideamarketers.com/http://www.mega-success.com/articles/submit.shtmlhttp://cyberprosper.com/submit.shtmlhttp://www.womans-net.comhttp://www.connectionteam.com/submit.htmlhttp://www.netterweb.com/articles/http://article_depot.50megs.com/http://www.ezadsuccess.com/articles/submit.shtml Think of your Articles and Free E-Books as seeds -scatter them around and then watch them bear fruit andmultiply. ------------------------------------------------------------
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N.. How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. One Simple Word. The Most Valuable Asset in Marketing - Do YOU have It? The single most important attribute for a successful Network Marketer is often lacking, and yet it is the easiest to possess. Do YOU have it?INTEGRITY - The quality of possessing and steadfastly adhering to high moral principles or professional standards. Online Advertising for Dummies Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it. Is There A Future For Spam? Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to your inbox and ever more devious practices on the part of spammers you'd be forgiven for thinking that spam is here to stay.The tide has turned folks. The Essentials of Free Internet Marketing Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it's possible to make good -- even excellent -- sales without investing any money in promotion. That said, it does take a serious investment of time as well as marketing know-how. Why Real Estate Agents Need Their Own Website It is difficult to for a real estate agent to be successful today without a Website. First, your customers and prospective clients expect you to have a Website, simply as a matter of credibility. 10 Ways To Make Your Sales Soaring 1. Maximize the effectiveness of your banner ads. Ecards as a marketing tool As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. How To Get An Instant Flow Of Traffic Doing What You Always Do How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe. Create Your Own Online Marketing TV Station It will happen! TV and the Internet will eventually merge into one giant multi-media "melting pot" that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured network TV, the Internet will enable everyone with a voice, a video camera, and something to say to fracture cable TV even more. Ten Simple Tips To Create A Money Magnet Web Site! Staying awake at night wondering how to pump up your sagging Internet sales?After all, your reports say you're driving the right audience to your site. AND your sales pitch appeals to these visitors. 10 Resourceful Ways to Recycle Digital or Small-ticket Products Have your product sales slowed down? Do you want to give a new lease of life to one of your digital or small-ticket products?At home, I've earned the title of 'Queen of the left-overs'. Did you know that left-over spaghetti sauce can be recycled? Add a bit of cumin and chilli, it becomes taco sauce; mixed with a bit of white sauce, you have a lasagna sauce; add a few vegies, wrap the lot in puff pastry and you get a pastie, etc. The Most Profitable Internet Marketing Strategy Ever So what's the most profitable internet marketing strategy you can apply to your business right now and start profiting from it for years to come?It's having your own responsive mailing list.Here's how it works:You CAN start today by collecting the names and email addresses of people who's interested in what you're selling. Using Autoresponders In Your Online Business Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many of the free ones provide autoresponders as part of their hosting service. Niche Web Sites Do Not Have To Be Small I've been marketing for a long time now and I have seen a disturbing trend with niche web sites. Many e-books and so called experts are advocating that you should have a mini-site to promote your affiliate products or digital delivery goods. If It Sounds Too Good To Be True You've heard that clich over and over I'm sure, but it has never been more true than it is on the Internet.With this in mind, I randomly pulled the following ads out of ezines and newsletters. How Many Sales Have You Made After Your Advertising Campaign? When you start your online business, you will go through a series of steps like:==>Domain registration==>Website designing and installing your inventory and order links==>Advertising about your products or serviceRegarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area. How to Start a Successful Import Business Using the Internet The Internet has opened up a whole new era of business opportunities. Falling trade barriers combining with easy access to trade information thanks to the Internet have created dramatic possibilities and sparked the growth of global online trade in virtually every area. The Forbidden Fruit: Marketing Credit Cards Online A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets.What type of markets am I talking about? Well, there are quite a few. Seven Steps to Starting Your Internet Business There is no reason to be afraid of creating an online business. It is a very easy process if you take it one step at a time.
|
| home | site map |
| © 2006 |
