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When to NOT Hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this: "We submit your site on X00.000 search engines and directories?" Stay far away from companies which offer you to submit your site on thousands of directories and search engines. Why? What they do is: they use submission software and advanced scripts and they submit your site to different guest books, local search engines, search engines in other languages, post your URL in comments in different Blogs, FFA etc?You will not have any benefit from this. FFA stands for Free For All, pages which are designed to carry a designated amount of links on each page. Have in mind that when comes to link popularity relevancy counts and links form this pages will not going to help you much. Add to this that FFA pages have very limited life span, you will get the picture. When some SEO company claims that they can guarantee #1 on Google Why? No one can guarantee #1 on any Search Engine! (Except the owner of course) I can guarantee you first place in the search results in my Greek Business Directory, since I am the owner, but there is no chance that ethical and honest SEO company will give you such a guarantee in real life. Even the biggest companies in SEO industry do not give such a guarantee. There are companies who claim that if they don't achieve specific number of top 10 positions, you get your money back. Take even this with great caution, and be sure to read their guarantee 2 times, including the small letters on the bottom (if there are any). Many of them will attempt to propose you non competitive phrases, which will give you no traffic and therefore you will have no benefit from this. When SEO Company offers you to get paid on base on delivered traffic (Though THEIR domain) Why? Many SEO Companies offer to the prospective client's deals on base on delivered traffic. This traffic to be measured easily, they propose new domain, or sub domain to be created, optimized and to deliver traffic though this domain. Be sure to ask which property will be that domain or sub domain. If SEO Company told you that domain will be their property, your site will not be optimized. Here is what will follow: SEO Company will register domain name on THEIR name, and will optimize that domain for your keywords. They will redirect all traffic from that domain to your site. You will be forced to pay monthly maintenance to that company and if you decide to stop their services, they will redirect their traffic to some other company in same industry. Keywords which worked well for you, will work well for your competitors too. Fair and honest company might offer similar deal because of many reasons, but the domain from which the visitors will come will be YOURS, so if you want to change SEO Company, you will have the traffic directed to your site until the new company takes over, and your investment (optimized domain and the traffic) will remain your property. In case that SEO Company doesn't want to disclose the techniques which will use to rank high your website. Why? Legal and ethical SEO Company will give you very clear idea what they intent to do with your site, and will give you detailed plan of activities. You have to know that some SEO Companies use techniques forbidden by search engines and your site may get banned from the search engines because of this. For example if your SEO company use thousands automatically created so called doorway pages, which are full of your keywords only and are useless to the visitors, your site might get banned because of this. So be sure to ask your SEO Company what they intent to do, and which techniques they plan to use. Good SEO Company is always ready to educate their client to some level. When SEO Company claim that you will see the results within 1 months Why? In this case, don't walk away. Run! If your site is brand new, it might take up to 3 months to get listed on major search engines. To get some results even in less competitive results, you should count that 4-6 months is the timeframe where you can expect to see first results. Note that if your website has 5-10 pages only, you will need much more content that this. SEO Company will have to add much new pages to your site, and that is time consuming task. So, if the SEO Company claims that you will be on the top within a month, they have PPC (Pay per Click) in their mind, and that have nothing with Search Engine Optimization. About The Author Zoran Makrevski Search Engine Positioning Firm
MORE RESOURCES: 128 Top SEO Tools That Are 100% Free Search Engine Journal 7 ways to use the 'inspect element' tool for SEO Search Engine Land LinkedIn SEO: 7 tips to optimize your company page Sprout Social Rookie actor Lee Seo-han denies illegal filming allegations, apologizes to fans The Korea JoongAng Daily Lee Seo Han Addresses And Apologizes For Seemingly Indecent Video Filmed In Bang Ye Dam's Studio soompi Small review site lost 91% of its Google traffic to affiliate-focused SEO content Search Engine Land 10 Most Important Meta and HTML Tags You Need To Know For SEO Search Engine Journal Reminder: New Google Search reputation abuse policy starts soon Search Engine Land The latest jobs in search marketing Search Engine Land The Best SEO Conferences For 2024-2025 (Virtual And In-Person) Search Engine Journal The New Rules of Apartment SEO: “Déjà Vu All Over Again” Multi-Housing News How to Make Money with SEO in 2024 Entrepreneur Riverside Gallery presents Seo Mira: Exploring on New Paper New Jersey Stage Actor Lee Seo Han's Second Apology For Alleged Illegal Video Only Adds More Fuel To The Fire Koreaboo The future of SEO in an AI-powered world Search Engine Land 25 Wordpress Alternatives Best For SEO Search Engine Journal Best SEO tool of 2024 TechRadar Lee Seo-han Faces Backlash For Posting Suspected Indecent Video From Bang Ye-dam's Studio, Issues Apologies Outlook India Best SEO Tools Of 2024 Forbes Google's Gary Illyes On AI, Site Migrations, & "SEO Is Dead" Claims Search Engine Journal Analyzing Google's March 2024 Core Update and Its Impact Spiceworks News and Insights TikTok SEO: The ultimate guide Search Engine Land Wedding Impossible actress Jeon Jong Seo in talks to lead upcoming drama Genie House; Report PINKVILLA May 2024 Google Webmaster Report: Core Update, Site Reputation Abuse, SEO, SGE, Local & More Search Engine Roundtable An In-Depth Guide And Best Practices For Mobile SEO Search Engine Journal How to Become an SEO Expert - Digital Marketing Simplilearn 70+ SEO Interview Questions and Answers for 2024 Simplilearn 9 SEO Tips to Help You Rank No. 1 on Google in 2024 Entrepreneur Local SEO in 2024: 6 simple ways to dominate local search Search Engine Land What is ChatGPT SEO: 12 Ways to Use the Tool for SEO Influencer Marketing Hub 10 Do-it-yourself SEO Tips to Save Money Practical Ecommerce Lee Seo Han and Bang Yedam apologise for alleged obscene video shot at the latter's studio The Times of India 5 Key Enterprise SEO Trends For 2024 Search Engine Journal Google's New Infini-Attention And SEO Search Engine Journal Wine industry leaders share SEO strategies for success Harpers Wine & Spirit Trade Review What is SEO? | The Ultimate Guide to Search Engine Optimization Influencer Marketing Hub Top 10 Artificial Intelligence (AI) SEO Tools in 2024 Insider Monkey What is digital PR for SEO? Search Engine Land 5 Powerful SEO Strategies to Help You Rank in 2024 Entrepreneur Best SEO Courses Online – Free & Paid Options Search Engine Journal Top 5 Artificial Intelligence (AI) SEO Tools in 2024 Insider Monkey TikTok SEO: 5 Tips to Boost Your Brand's Reach Sprout Social Han So-Hee & Jeon Jong-Seo in Upcoming K-Drama Project Y ComingSoon.net Inside the first 'SEO heist' of the AI era Business Insider SEO year in review 2023: The year of generative AI Search Engine Land Product page SEO: A complete guide Search Engine Land Park Seo-joon's Gyeongseong Creature Role Is The Perfect Callback To His Hit 2018 K-Drama Screen Rant How to leverage Google's 'About this result' for SEO insights Search Engine Land Image for Top 20 SEO Hacks PressReleaseNetwork.com How to identify and rank for 'hidden gems' in SEO Search Engine Land Google’s new ranking systems are designed to stop spam, SEO, and other manipulative tactics The Verge |
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