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Why Articles Are Not The Route To High Search Engine Rankings
If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true. Imagine the following scenario... You write an article around a keyword or keyphrase you want to rank well for. You submit that article to all the article submission sites and directories and ezines you can find. Your article gets published in hundreds of places. You now have hundreds of links pointing back to your main site... But your own site never shows up in the top ten results for that particular keyword or keyphrase. Instead you find that there are lots of other sites carrying your article that rank better than yours. You've completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase. Even worse... you just handed your precious keyword-rich content on a platter to possible competitors who happened to publish your article on their website, and may have lost some of your most targeted visitors and sales to them. So where did you go wrong? Your mistake lay in using your precious article - the keyword-rich content you toiled for hours to write - for entirely the wrong purpose. You failed to use the power of the medium of article publishing to give your site an unbeatable advantage over others. Here's how to use your articles the right way to boost your search engine rankings.
When you make an article available for reprint, the article, by virtue of it being published on hundreds of other sites, now no longer qualifies as unique content. In the eyes of search engines, those pages with higher Pagerank (and hence greater importance) than yours will now rank better than you for the keywords your article is optimized for. Instead of making your article the main course, use it as an appetizer to direct search engines and readers to a UNIQUE, keyword-rich, well-optimized report or white paper on your website, and you'll see dramatically different results.
Think of your articles as simply the conduit that leads search engines to your website. Publishing your articles all over the web is like leaving scraps for a puppy (a.k.a. the search engines) that follows them all the way back to the kennel (a.k.a. your website) where it can feast on the main course - your UNIQUE content.
Use your main keyword or keyphrase in the anchor text of the article resource box that contains a link pointing back to your unique content. This will create hundreds of keyword-rich links pointing back to the well-optimized report on your website, and give your pages a powerful edge over other websites. Often this factor alone is sufficient to take your website to the top of the search results, especially with search engines like Google and MSN. The guidelines above include few of the steps you need to take to get high rankings for the keywords of your choice.
Copyright 2004 Priya Shah Priya Shah is author of the search engine optimization ebook, Number One In Your Niche, that shows how to use your articles and content to get long-term, top ten rankings for your website.
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