| |
| |
|
SEO Information |
|
|
|
10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind: 1. Be realistic. Don't waste your time or the SEO firm's expertise by arguing about broad search terms. Don't say you want to be in the Top 10 for "e-commerce." The SEO firm should ask: "E-commerce and what else? E-commerce consultants? Please be specific." 2. Think long-term. If you can't help yourself and you want broad search terms, such as "toys," think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there aren't site design, programming and link popularity flaws. 3. Be open with log files. Don't shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company can't provide decent statistics, such as the number of visitors from search engines and the actual search terms they use? 4. Change text. If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change. Chances are, it won't hurt the overall look of the web site. SEO professionals grit their teeth when clients say they want rankings and then resist change. 5. Don't sit on recommendations. You may end up discouraging the SEO firm you're paying if you hire them and then fail to review their suggestions. 6. Reply to e-mails, voicemails and other communications. If an SEO firm contacts you, especially for a scheduled meeting, make a point to return the e-mail or call. Really, it's a good idea to be available for strategic conference calls. 7. Stick to the program. Don't ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can't handle PPC on your own, pay the experts. 8. Keep statistics in perspective. With many search terms and engines, it's always going to be possible for some keywords not to rank. Don't get hung up on what search terms didn't pop in the Top 30. Focus on your traffic growth and conversions. 9. Know your limits. SEO firms appreciate informed clients - to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But don't hire an SEO expert and then tell them you're an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Don't blame the SEO firm for failing to use them all at once. Measured, gradual changes are best. 10. Take your company name out of title tags. Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it's short and useful from a title tag proximity and density standpoint. Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization (SEO) firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game."
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Fixed Point of Reference According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. Ten Steps To A Well Optimized Website - Step 2: Content Creation Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. Search Engine Optimization: Creative Ways To Acquire Natural Back Links Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms, search engine optimization (SEO) experts agree that back links are heavily weighed. Even More Tips For Getting A Top 10 Search Engine Ranking! I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that we're all on the same page, let's quickly review?1. Buzzwords vs Effective SEO Keywords Ever see a website that seems to speak a foreign language.. Keywords, Ranking, & Search Engine Optimization Fun I am a Search Engine Optimization newbie. I have read alittle on various forums, browsed a few articles, and readthrough The Affiliate Masters Course (Ken Evoy) a couple oftimes. Supply & Demand - Stop Attacking Good SEO Companies! As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies.Please don't be quick to blame seo companies. The Importance of Correct HTML Syntax in Search Engine Positoning There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning. Keyword Research And Overture Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free. Keyword Popularity Check Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords. Search Engine Saturation Tool - A Must Have SEO Tool Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet. Common Sense Approach to Search Engine Optimization Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www. Submitting Your Site to Search Engines and Directories Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results. Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue. Ten Steps To A Well Optimized Website - Step 3: Site Structure Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. Seek Engines: What If Seek Had Bumped Out Search? In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity. Why SEO Will Make or Break You, Part 1 Today's article is about the wonders of SEO. SEO is short for Search Engine Optimization. Seecrets on Website Promotion: Search Engine Wars - a Different Perspective The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. SEO, the Simplified Version Lets get things straight. SEO is a very competitive market. Its Not Just All About Google Anymore Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN.For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre.
|
| home | site map |
| © 2006 |
