| |
| |
|
SEO Information |
|
|
|
Picking Keywords for SEO - A Different View
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here's a different view. Going Big?Going VERY Big Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one. People that go for a keyword phrase like "for sale by owner" [2 million plus searches a month and KEI of 0.000000000?] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed?pure and simple greed. Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you've conquered all the listings for "car for sale by owner." Yes, it took 15 months, but the client is happy and so are you. Or are you? After a few weeks, you start thinking, "Damn, I should have gone for the phrase 'for sale by owner' and the extra 700,000 searches a month." You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it! A Different Approach Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don't even try to deny it. Here it comes? I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool. Throwing caution to the wind, I am even going to argue that?[drum roll]?you consider one-word keywords! I know? Blasphemy!?Insanity!?Stupid Moron?etc. But think about it. When you've accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them?even a few? Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some "wishful thinking" keywords. If the optimized site survives for three or four years, you might just be thankful you did. I'm off to optimize for the keyword "travel." Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google. Ha! Expedia I mock thee! Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company in San Diego, California.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Ten Steps To A Well Optimized Website - Step 2: Content Creation Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. Google Patent Application - Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data. Is Reciprocal Link Exchange Dead? The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic. High Search Engine Rankings - A Long Term Strategy The last 1.5 years have shown major changes in search engine behavior across the board. Google Patent Application - User Data As Part of Ranking Process In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results. How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address. Google Slavery...Old Habits Die Hard For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches. Drive More Traffic to Your Website With Your Web Page Title! One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Google Gunning For Directories? Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault?I read an amusing forum post headed "What's up with Google?". The writer had a website just 2 months old, which had only had 2 visits from Googlebot, a Google robot. Fixed Point of Reference According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. 13 Tips For Good Search Engine Placements When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.1. Search Engine FAQ Why shouldn't I use a submission service that submits my site to 5000+ search engines?Some Company's claim that they submit your website to 5000+ search engines. The majority of these 5000+ so called search engines are free links for all pages, very special interest web pages or, even worse, websites masquerading as search engines. How to Increase Alexa Ranking of Your Website Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. All You Need to Know About Your Website Traffic is Contained in 5 Key Stats You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats. How Real SEO Analysis Works If you're serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet. How Do I Improve My Web Site Conversion Rate? Part 3 Question 1How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?Keywords are important for two reasons.Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Anchor Text Optimization Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic. Adding Content To Your Site Every Day If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free). Google Page Rank Is Dead - Or Is It? - Part I For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly. How Do I Improve My Web Site Conversion Rate? Part 1 Question 1.What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?What you're talking about here are two different ways to measure your website.
|
| home | site map |
| © 2006 |
