| |
| |
|
SEO Information |
|
|
|
Search Engine Copywriting: Focus on One Topic
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic. There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google. >> #1 - When I don't think about Google and cover multiple topics. There are times when a page is put up simply for the benefit of my readers and, for one reason or another, covers a number of different topics. A simple example of this would be a page in the Excess Voice newsletter archives. I archive all issues, so visitors can browse their way through previous articles and reviews. From Google's point of view, these pages are very unfocused. A particular newsletter might include an article on one subject, a review on another and reader feedback on yet another. As a result, Google sees a mix of unrelated topics, gives a digital shrug, and rewards me with a horrible listing across a variety of keywords and phrases. >> #2 - When I do think about Google and cover multiple topics. Let's say I am reviewing a service of a fairly general nature. As an example, we'll pick a site that offers a variety of marketing services for companies online. My review may cover search engine optimization, newsletters, buying AdWords, buying newsletter ads and banners. In other words, by the nature of the services being offered, my review tackles a number of different topics. However, I'd like to get some Google traffic to that page, so I might even use WordTracker to find some good key phrases. Then I'll include that phrase in the page title, meta tags and in the headings and text. Will that help me? Probably not. The problem is that Google will find my key phrase, take a peek at my text for related phrases, but then find a whole bunch of unrelated topics. The result? Page 10 on Google for my key phrase. >> #3 - When I hardly think of Google at all, but focus on just one topic. This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader. What happens? Quite naturally, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally, with related phrases. Will this page do well on Google? That depends. If the topic is very general, like 'advertising', then probably not. But if the topic is more focused, within a smaller niche, like 'advertising in German ezines', then I'll probably do very well indeed. >> Concluding thoughts A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good. If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing: - Write a simple, focused page on a single, niche topic On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you'll do even better. Nick Usborne is a copywriter, author, speaker and advocate of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Five Simple Steps to Getting Links to Your Site Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. Look Out MSN Search, Here Comes Gbrowser It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN. Tools of the Trade, the SEO Must Have Utilities Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS). Google Rank Cake 6 cups thick content mix1 jar word of mouth, whipped2 tablespoons meta tags1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir. How To Design A Search Engine Friendly Website There are many websites that fail to target their required traffic, even if they've had some search engine optimisation work done. One of the main causes for this is simply because the website isn't search engine friendly. The Simple Formula To Search Engines Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that's suitable to them. What You Did Wrong With Your Domain Names! Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. Keywords - Key For All Doors Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. Search Term Suggestion Tool Overture.com offers a cool function to assist you on your quest to find unique keywords. Search Engine Copywriting: Focus on One Topic Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic. Search Engine Algorithm Quandaries Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.Making Changes Before AnalysisMaking rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make. 2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like "work from home" and "home business" so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising. Are Your SEO Efforts Going To Waste? Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn't appeal to visitors or function properly. Why You Should NOT Submit Your Site On Search Engines Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation. Drive More Traffic to Your Website With Your Web Page Title! One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Keyword Demand Isnt Enough I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Driving Your Website through Google Sandbox What is Google Sandbox?Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS).This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters. How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it. Answers Count - Matching Keyword and Phrase Density What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood.
|
| home | site map |
| © 2006 |
