Software Information

Guide to Software Marketing


Intro
This concise article will tell you in plain English how you can promote your software easily and effectively.

Submit your software
I recommend submitting your software to upload.com. It costs $79 dollars a year, but is well worth it. It will display your product on download.com and its partner network made up of 20 other major download sites. Download.com is so popular that if your product was only listed on download.com it would still be worth the yearly fee.

Use Rudenko's (submit.rudenko.com) software submission service to submit your software to hundreds of software archives. Unlike auto-submit programs, Rudenko has employees manually submit your software to each archive so it is less likely to be rejected.

Rudenko's software submission service is also beneficial because most of the software archives will have a link to your website. Relevant pages that link to your website increase your link popularity. The higher your link popularity the better your search engine ranking will be, especially in Google. Rudenko's software submission service costs $70 and if you include "David Mahler - 10% discount" in the comment field you will receive 10% off.

Promote through your website
If you have a website than you can promote your software for free by utilizing effective search engine optimization techniques.

The two key factors for search engine optimization are effective titles and clear body text. Make sure that the titles are relevant, unique to each page, and include key phrases that are likely to be searched. Body text should be clear, concise and saturated with key phrases. Feel free to add your key phrase as many times as it seems natural to do so. Before you publish your masterpiece, test your website copy by reading it out loud to yourself or to a friend. If it sounds awkward you probably need to take a few of those key phrases out. Remember it is important to write for both people and search engines.

For more information on search engine optimization I highly recommend highrankings.com.

Have someone else do the work
Websites like shareit.com and cj.com allow you to partner with affiliates that distribute your software for you. This is an easy way to get your product out there but you can expect to pay a commission to the affiliate.

Conclusion
Whether you are a sole proprietor or a major corporation, these software marketing techniques will be effective in promoting your software.

David Mahler started his business (Small Business Services) creating websites in 2002. His company has since extented his services to Intranet design, database design and website copywriting.


MORE RESOURCES:

AFP

SAP to buy Ariba, boosts cloud bet
Reuters
By Noel Randewich and Jim Finkle | SAN FRANCISCO (Reuters) - Top European software company SAP AG plans to buy Ariba Inc in a deal valuing the business and commerce network company at $4.3 billion, its latest maneuver against Oracle in the fast-growing ...
SAP to Acquire Ariba for $4.3 Billion in Biggest Push Into CloudSan Francisco Chronicle
SAP to buy Ariba for $4.5B, extending cloud pushBusinessWeek
SAP Agrees to Acquire Ariba in $4.3 Billion DealBloomberg
Los Angeles Times -Wall Street Journal -New York Times
all 302 news articles »


Wondershare Software Co. PDF Converter Pro
PCWorld
Wondershare Software Co. PDF Converter Pro Review, by Alan Stafford May 22, 2012 One-trick-pony software applications often play useful roles, especially if they have secondary advantages such as a lower price, smaller memory requirements, ...

and more »


Shunra Software Sponsors HP Discover 2012
San Francisco Chronicle (press release)
Shunra Software, the industry-recognized authority in network virtualization and application performance engineering, will offer three educational sessions at HP Discover 2012 and will be exhibiting its capabilities in booth 126.

and more »


CBS Local

Business software provider's revenue strong
Detroit Free Press
The business software and services provider also said the company is still on track to do an initial public offering of 20% of its Covisint subsidiary this fall or winter. Covisint is a provider of online business-to-business service platforms that ...
Compuware Profits Fall Despite Higher RevenueCBS Local

all 21 news articles »


Tableau Software Continues Global Expansion with Latin America Launch
Seattle Post Intelligencer
Tableau Software, the global leader in rapid-fire business intelligence software, today announced its launch in Latin America. International sales veteran Miguel Nhuch will lead the company's efforts to expand in the region, delivering fast analytics, ...

and more »


Calyx Software Named RegulatorConnect Certified Partner
MarketWatch (press release)
DALLAS, TX, May 22, 2012 (MARKETWIRE via COMTEX) -- Calyx Software(R), the preferred mortgage solution provider for banks, credit unions, mortgage bankers and brokers, announced today that they have been awarded RegulatorConnect(R) Certification by ...

and more »


BobCAD-CAM, Inc. Releases Latest Software for Manufacturing
San Francisco Chronicle (press release)
CNC Machining Software Pioneer BobCAD-CAM Officially Releases Its Version 25 Advanced Machining System to Global Manufacturing Markets Clearwater, FL (PRWEB) May 22, 2012 As manufacturers seek to reduce waste, increase productivity and long term ...

and more »


Marin Software Sees Explosive Adoption of Professional Edition
MarketWatch (press release)
SAN FRANCISCO, CA, May 22, 2012 (MARKETWIRE via COMTEX) -- Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced since its debut in March 2011 more than 300 brands worldwide have adopted ...

and more »


AFP

Internet domain name project relaunches after software bug
Reuters
By Georgina Prodhan | LONDON (Reuters) - A project to allow companies to set up a website with almost any address has relaunched after a software glitch exposed sensitive details of applications last month, forcing it to shut down.
ICANN resumes bids for new Internet suffixes after software glitch shut down ...Washington Post

all 124 news articles »


Take-Two Interactive Software, Inc. Reports Results for Fourth Quarter and ...
MarketWatch (press release)
Take-Two Interactive Software, Inc. (NASDAQ:TTWO) today reported financial results for the fourth quarter and fiscal year ended March 31, 2012, which were in line with its most recent financial outlook. In addition, the Company provided its financial ...

and more »

Google News

home | site map
© 2006