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Aspiring Webmasters Want To Know, What Makes A Website Grow?
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with "about 5,910,000" entries. Gosh imagine the good fortune of a listing on page one! Of course, the number of entries for "marketing promotion" gets shadowed by "sex" which provides you with "about 192,000,000". It's not money and sex; it's sex and money. Prominent webmasters like Jim Daniels, Cory Rudll,and Kevin Bidwell(one of my favorites) et.al teach you Internet success strategies. Of course, they all started way back in '96 (that's 1996) or so when teaching such concepts made them successful because aspiring webmasters wanted the information. Someone asked me recently if Cory Rudll's two volume manual collects dust on my desk. Chagrined, I acknowledge, "sitting just to the right of my keyboard" (been there for two years). Then I think of all the other manuals, ebooks purchased to vault my Internet marketing skills. What then gets you the income so many claim to make? You've read the ads, "so and so made $55,000 in one month" and this was their slowest month. Or, affiliate maven makes $463,000 a year marketing affiliate programs. Each of these testimonials appear attached to some alluring ebook which you must have to succeed. Well, hold off. Maybe you just don't need to enter that credit card number. Here are 5 considerations to ponder before thinking about income from your website. Purpose: Never gave much credence to business plans; however, you can't get from my house to Boston without a map. Whether you write it down (which is best) or create pictures in your mind, there must be a map. A strategy which defines what steps you take. Strategies begin with brainstorming. Sit down, put a blank paper on your desk, grasp your pen, and write. Write anything that comes to mind relevant to your purpose. Write the not so relevant ideas too; who knows they might turn out to be the most important expression of your brainstorming. A number of routes will get you to Boston from my house: some direct and boring, some scenic and slow. Who cares what way you get there. Herman Drost's article, http://www.echievements.com/articles/2507, "8 Steps to Creating a Simple Business Plan...." provides a "how to" outline. Persistence: No matter what the hype reads, this takes persistence. Perhaps the only emotion that separates the successful from the no so successful comes down to persistence. Calvin Coolidge's (1872 - 1933) viewpoint may be worth memorizing. "Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race. Kevin Sinclair's article, http://www.echievements.com/articles/2508, "Persistence - The Magic Key To Success" inspires you to continue. Also, if you've never read Russell Conwell's "Acres of Diamonds", it's a classic worth reading. Preparation: "There are no secrets to success. It is the result of preparation, hard work, and learning from failure," says Colin Powell. Well, historians will assess the current geopolitical "learning from failure". However, every endeavor requires preparation. Ever watch a chef work? Every summer I work a weekend at a camp which serves 250 men seven meals. Doesn't sound like much until I observed the chef arrives to work at 3AM. I would get there at 4:15AM in order to dice, chop, stir, and pour in preparation for the next meal. When meals get served, few understand the amount of "prep work" that preceded the meal. No one sees you doing it; it just has to be done. Judy Collins provides clear guidelines on "Ten Steps To Prepare Yourself for Online Marketing" http://www.echievements.com/articles/2509. Probabilities: As this article is written, the banter of presidential poll interpretation continues. Everyone has an opinion, and every pole a changing nuance. However, reading polls provides some lessons on reading the probabilities of website traffic. Most of us read the primary poll results rather than referring to the "internal tracking polls". Same may hold true when reading website traffic: we look at the number of visits without reading the "internal tracking". Travis Reeder provides detailed explanations and reasons for digging deeper into the numbers in his article, http://entrepreneurs.about.com/cs/marketing/a/visitortracking.htm "How (and Why) to Read Your Web Statistics and Analytics" If you do not track visitors, I recommend http://awstats.sourceforge.net/ AWstats. "AWStats is a free powerful and featureful (sic) tool that generates advanced web, ftp or mail server statistics, graphically." "A reasonable probability is the only certainty," writes E.W. Howe. So what probabilities do you have for succeeding and how do you measure them? Personality: Ever converse with someone knowing that person was not "there"? Many websites give the same impression. What does this webmaster think? What matters to them? What message do they want conveyed? One source of information for news and other resources is Yahoo. Yahoo allows you to personalize your page using my.yahoo.com. I think it takes more effort to insert your personality into your work, to evidence your opinions and world view on a website. Every website page represents you implicitly or explicitly. What matters to you should be evident on your website, and your website should represent your values. Little seems to be written about this subject. Terri Seymour's article, http://www.echievements.com/articles/1296 "The Power of Personality" provides some further insights. Bob Baker's book, Poor Richard's Branding Yourself Online provides substantive help. Oscar Wilde's observation that "Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation" deserves a webmaster's attention. As with all enterprise, Internet endeavors involve you with something that does not happen overnight. As with all worthy efforts, it requires a purpose clearly defined, a persistence resolutely affirmed, and a daily preparation involving your complete personality. You must remain passionately focused on the belief that you add value to this incredible enterprise known as the Internet. About The Author Ray Randall serves clients as a registered investment advisor with his firm, Ethos Advisory Services, Essex, Massachusetts http://www.ethosadvisory.com. He has wide experience within the financial services industry, writes a weekly newsletter for Ethos Advisory Services, and coordinates the developments at Echievements . Ray holds a Masters Degree from Gordon-Conwell Theological Seminary, Hamilton, MA. You may email him or call (877-895-3756).
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Texas solar eclipse: The big day is finally here San Antonio Express-News Yonkers church building fire causes road closures, traffic diversions in the city News 12 Westchester Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Bridge building in Fife requires traffic shift Tacoma Weekly Driver flees from traffic stop, dies after crashing into Northside building, police say Yahoo! Voices Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals Christmas tree removal at Pittsburgh City-County Building to cause traffic restrictions this weekend WPXI Pittsburgh UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Building demolition to disrupt Port Angeles traffic Peninsula Daily News Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph Australia building air traffic control system for drones ahead of influx of ‘flying taxis’ The Guardian Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News Roads blocked after crash in Barley and Rawtenstall Lancashire Telegraph |
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