Traffic Building Information |
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Seven Red Hot Tips for Linking
1. Vary the keywords in your link 'anchor' text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the anchor text slightly each time and by doing so you can cover more of your targeted key phrases. This approach can help your site rank for many keywords rather than just one or two. If you do only provide one product or service on your web site it is still important to vary anchor text. If you sell 'blue widgets' then you could also use link text like 'cheap blue widgets' or 'blue widget store'. This means your links take on a more natural feel and are much less likely to be penalised or filtered out by search engines for being 'fake links'. 2. Set up your link information differently - create a link in context Typically people set up their link information in a very similar way, however you could offer your link information with the hyperlink inside the description instead of at the beginning. Imagine this is a description about your web site on a partner's link page. Instead of a typical hyperlink followed by a description you could write a sentence describing your web site and then place "your descriptive hyperlink" inside it. One reason for doing this is that it reads more naturally and search engines may value the link higher as it reads more like a narrative. Many webmasters will be happy to accept this style even if some do not. To cover yourself offer the link in context as a second option along with your regular link information, that way if some sites can't support the layout you still get your link. 3. Vary where your links point Try to vary where link partners point to on your site. It's fine to have the majority of links pointing into your home page, however it can be beneficial to have some links pointing to other key pages on your web site as well. Taking this approach balances out your linking and can help raise the profile of more pages on your web site. 4. How to find potential link partners from your competitors If a web site links to your competitors it may also link to yours, and in order to find these potential link partners you can use search engines. Not so long ago Google was useful for getting a lot of back link information about a site. Recently Google's back link data is a lot less forthcoming and it now tends to show only a tiny percentage of the sites that are linking combined with a lot of internal link data. Whether the few web sites Google shows us are the ones it finds important or whether they are in fact red herrings we cannot say for certain. I would assume the latter. Currently Yahoo is a better portal to check for backlinks. To generate a list of linking web sites on Yahoo simply go to http://www.yahoo.com and type the following into the Yahoo search bar. linkdomain:www.mycompetitorwebsite.com This will deliver up to date link information as read by Yahoo. The only downside with the information is that one site may appear many times if it is giving multiple links. 5. Alternate your description text This is often overlooked, but there is no real advantage to be had if the description text supporting your inbound links is always identical. To avoid the possibility of a description ever being seen as 'duplicate content' alternate it when you can. If you combine it with varied anchor text [as in tip 1] you're heading in the right direction. 6. Link to good related content from your web site It seems like an obvious thing to say, but with so many people caught up in link exchanging you sometimes wonder if we're losing site of the basics. If you have something useful to say on your site and can back it up with a useful link to another web site then do so. Not every link has to be reciprocated. This resourceful linking will allow your visitors to read around the subject. Linking to informative related content is useful for visitors and search engines quite like it too. 7. Seek out directory links Links from good web directories can be some of the best links you can get for your web site. Aaron Wall has a 'directory of directories' at http://www.directoryarchives.com where you will find a great selection of search engine friendly directories. Some of the directories are free to get listed in whilst others may charge a fee. Gareth Davies is a web design consultant based in London, UK. For information on web design services please visit http://www.garethsketty.com or if you have any questions about this article or its contents please email Gareth at garethsketty at yahoo.co.uk
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Downtown foot traffic is on the rise, according to City Market Building official WFIR News Talk Radio Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Texas solar eclipse: The big day is finally here San Antonio Express-News Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Collier County idea to address traffic woes with moratorium fizzles Naples Daily News Will America ever stop building more highways? - The Washington Post The Washington Post Yonkers church building fire causes road closures, traffic diversions in the city News 12 Westchester White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Would building Southwest Florida pedestrian underpasses help traffic? Naples Daily News Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Bridge building in Fife requires traffic shift Tacoma Weekly Driver flees from traffic stop, dies after crashing into Northside building, police say Yahoo! Voices Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier Columbus Business First Christmas tree removal at Pittsburgh City-County Building to cause traffic restrictions this weekend WPXI Pittsburgh UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Proposed apartment buildings on Greenwich's Mason Street cause worry: Traffic 'is dangerous as it is' Greenwich Time Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Building demolition to disrupt Port Angeles traffic Peninsula Daily News Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph |
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