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Power Packed Linking Strategies - Part Three
This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Link strategy number four. The Reciprocal Link The classic reciprocal link should be the staple diet of your linking campaign. By linking to other sites of similar interest to your visitor you provide a service and in return you get a link back to your site for your trouble. It's a win/win situation. There are several good software packages that can help you manage your linking campaign and I've listed several in the resource box at the end of this article. Link strategy number five. The Paid Link. For larger corporate companies and for people who simply don't want to get involved with exchanging loads of links then it's possible to purchase links. Why purchase links? There are several reasons. Firstly if you are putting a lot of time and money into a new site development then you really need good linking power out of the gate. Otherwise you are going to have an expensive site with no traffic. Purchasing links can give you that jump start required to quickly build a successful site. Try and purchase links from sites related to your site subject. There are several link brokers who can help you find this type of link. Of course companies who have already built successful internet sites can use their existing real estate to give a leg up to any new start up. And that's an added benefit of building a successful internet business; similar to high street chain stores you can pass a proportion of your existing power to help a new business development. This is one major reason why some search engine optimisation companies can really work wonders for your site and others struggle to make any impact. One useful way of using paid links is to temporarily improve your linking power so that you can garner links from other sites of a similar stature. Many sites that have a high page rank will refuse to swap links with a site of a much lower page rank. Artificially enhancing your page rank will allow you to swap links until your site is big enough to stand on its own two feet and compete. Then the paid links can be dispensed with. The big drawback with the paid text link approach is that they are expensive. A single front page text link from a high page rank site can cost $2,000 per link. So you better have deep pockets if you want to do it this way. The cost can become very expensive if no page rank updates occur for a while and you have to keep paying for your links until an update happens. Ouch! Then it becomes a serious drain on your marketing budget. Linking strategy number six. Use your "anchor text" wisely. If you take anything away at all from this article then you should know this. Search engines and Google in particular place a high level of importance on the text in your link. It's one of the most powerful and yet most overlooked part of any linking strategy. Take this text which a customer could use for their link exchange text: A: Celtic design studio, we produce handmade Celtic rings and jewellery. And compare with this: B: Celtic jewellery, Celtic design studio produce handmade Celtic rings and jewellery. Which would you use? If you chose example A then you are on the path to search engine wilderness. You are only using half of your linking power that you have available. If you chose example B then you are well on the way to dominating your market sector! How can such a simple contextual change make such a huge difference to your linking campaign? It's to do with your keyword research and the way that the link is presented. Here is how it works: Taking Google as everybody's favourite example, we know that a link from site A to site B counts as a vote for that site (B), which means that it must be popular. In turn a link from site C which is an industry portal to site B means that it must be even more popular because site C considers it to be so and is already an important site itself. Next we examine the text in the link itself. In the first example we have "Celtic design studio" as the text displaying in our link. This means that the votes from our two linking sites are saying "this site is a good resource for Celtic design studio". However in our second example we have "Celtic jewellery" as the link or "anchor text" and so our linking sites are now saying "this site is a good resource for Celtic jewellery"! Does the penny drop for you? Now, this is where the keyword research comes into play. If you choose your anchor text unwisely then it could take you forever to play catch up with your competitors. If they have been gaining links for several years then you have a lot of catch up to do. However by choosing an alternative keyword phrase that is not so competitive you can swing the link strategy in your favour. Suffice to say that only one or two inbound links with your keywords in your anchor text can make you rank right up with the leaders - that's how powerful it is! Make sure you incorporate the full power of your linking text into your link exchange strategy. About The Author Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.
MORE RESOURCES: NAHB/Wells Fargo Housing Market Index (HMI) | NAHB National Association of Home Builders Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Fire Press Release - March 19, 2024 Anne Arundel County New Orleans’ Municipal and Traffic Court to temporarily relocate following building closure WGNO New Orleans Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch St. Louis foot traffic increasing despite condemned building break-ins KTVI Fox 2 St. Louis New CMU building could disrupt Oakland traffic for years NEXTpittsburgh Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Road partially blocked and traffic building after crash Yahoo News UK Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA City councilors propose building a traffic light outside Bellamy School - Western Massachusetts News City councilors propose building a traffic light outside Bellamy School Western Massachusetts News New building plans at West Holmes move to traffic study, location Wooster Daily Record Traffic rerouted in Antigo after partial building collapse Wausau Pilot and Review Queueing traffic building along Silver Jubilee Bridge both ways Runcorn and Widnes World PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online SpY Transforms a Ghent Building into a Spiny Thicket of Bright Orange Traffic Cones — Colossal Colossal Destruction of building expected to affect traffic FOX21News.com Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Texas solar eclipse: The big day is finally here San Antonio Express-News Yonkers church building fire causes road closures, traffic diversions in the city News 12 Westchester Will America ever stop building more highways? The Washington Post 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin White-Spunner on building Gulf Shores air tower Business Alabama Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Protesters block traffic in Center City, calling for an end to war in Gaza as part of national A15 demonstrations The Philadelphia Inquirer Salt Lake police arrest parole fugitive accused of fleeing traffic stop, crashing into building KSL.com Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver Traffic building along M62 near Birchwood due to obstruction on road Warrington Guardian CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati Palm Beach neighbors pan Paramount project as council pushes discussion to March Palm Beach Daily News Bridge building in Fife requires traffic shift Tacoma Weekly Driver flees from traffic stop, dies after crashing into Northside building, police say Yahoo! Voices Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals Christmas tree removal at Pittsburgh City-County Building to cause traffic restrictions this weekend WPXI Pittsburgh UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Building demolition to disrupt Port Angeles traffic Peninsula Daily News Road blocked after crash on Burnham Gate, Burnley Lancashire Telegraph Shooting In Orlando: Police Investigation Leads To Traffic Buildup Near East Colonial Drive Times Now Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Road blocked after crash on Highfield Road, Blackburn Lancashire Telegraph Australia building air traffic control system for drones ahead of influx of ‘flying taxis’ The Guardian Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... 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