Traffic Building Information |
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Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 1)
> When many of my clients first come to me for coaching, they share that one of their biggest challenges is getting enough visitors to their site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors. To get your marketing wheels turning, check out these 15 simple ways to attract new visitors to your site. This is not an exhaustive list by any means, but it will give you several fresh ideas to try. Now, remember - you don't want to expel effort in getting just anyone to visit your site. You only want people who would likely be interested in what you have to offer. So before you read on, answer this question: "WHO are your target clients or customers?" Are they men, women, or both? Do they own a certain type of business or work in a certain profession? Are they young, old, or middle aged? Are they left handed? Do they own pets? Can they juggle? I hope you see where I'm going here. The more you know about your ideal clients/customers, the better you'll know where and how to find them . So ... keep that information in mind as you consider these traffic-building tactics: ___ 1. Search Engines and Directories Why not be in front of people who are actually searching for your product or service? Get your site listed in the top search engines by either learning about this topic on your own or investing in assistance. Because there is A LOT to learn and the rules keep changing all the time, this is an area I advise you get some help in. (I recommend my friend Marc Harty at http://www.SearchEnginePatrol.com.) ___ 2. Pay-per-Click Directories In pay-per-click deals, you only pay for how many people actually CLICK on your ad to get to your Web site. Services such as Overture (http://www.overture.com/) and Google AdWords (https://adwords.google.com/) let you bid on how much you'd like to pay per click, and many times your listings appear above the regular listings in the major search engines. (To learn more, see my article, "Pay Per Click: What's It All About ?" at http://www.ezinequeen.com/payclick.htm.) ___ 3. Your Own E-zine If you publish your own e-zine, you already have a warm pool of prospects who are likely interested in what you have to offer. Give them a reason to visit (or re-visit) your site by adding new content, giving away a free report or e-book, or offering a special subscriber-only promotion on your products and services. (To learn more about publishing your own e-zine, sign up for one of my FREE monthly teleclasses at http://www.ezine-queen.com/teleclass.htm) ___ 4. Your Articles in Other E-zines and at Other Web Sites This has been one of my most successful traffic-building tactics. There are thousands of online publishers who would like to use YOUR articles in their e-zines and on their Web sites! Find them via the Directory of E-zines (http://www.1automationwiz.com/app/aftrack.asp?AFID=44985) (my favorite) or search for Web sites that accept "free content" submissions. Be sure to add an attention-getting blurb at the end of your article that gives the reader a reason to visit your site ASAP. (To learn how to do this, see my article "Recycle Your Articles and Gain Tons of New Subscribers" at http://www.ezinequeen.com/recycle.htm.) ___ 5. Ads in Other E-zines Identify other e-zines whose readership matches your target market. Search the Directory of E-zines (http://www.1automationwiz.com/app/aftrack.asp?AFID=44985) and the Web. Find out if the e-zines accept advertising and learn what their rates are. Run at least three ads in a row, preferably five to seven, to get an accurate representation of how the ad pulls. Use an ad-tracking program to determine how many clicks each ad is getting. My shopping cart program has this built in, but if you're looking for a separate ad tracking service at a low cost, AdMinder is a good one. (http://www.adminder.com/go.cgi?id=akb1) ___ 6. Ads on Other Web Sites Research other Web sites where your target market visits and inquire about advertising. Have ready both text ads and banner ads of different sizes. (For examples of banner sizes, see some of the banner ads I provide to my E-zine Queen Affiliates at http://www.ezinequeen.com/graphics.htm) ___ 7. Online Forums and Discussion Groups Where do your prospective clients and customers hang out online? What organizations do they belong to? Identify popular forums and discussion groups that are related to your subject area and where prospects in your target market may be lurking. You'll find more than you ever knew existed just by doing a few online searches. Don't be self-promotional in your postings - be helpful and answer questions as related to your area of expertise. Let your value shine through and include your Web site address underneath your name. TO BE CONTINUED ... (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: Palm Beach tackles development, traffic, parking during winter season Palm Beach Daily News Traffic building — on Vermont roads and at rest-stop bathrooms Local 22/44 News Bank Holiday weekend traffic building up North Wales Live Fire Press Release - March 19, 2024 Anne Arundel County Hwy 316 crash in Dacula: GDOT 11Alive.com WXIA Live eclipse traffic: Here's where traffic is heaviest for the eclipse The Columbus Dispatch New CMU building could disrupt Oakland traffic for years NEXTpittsburgh NAHB/Wells Fargo Housing Market Index (HMI) National Association of Home Builders Building Owner Seeks One-Way Traffic on Water Street in Downtown Wheeling Wheeling Intelligencer Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News New building plans at West Holmes move to traffic study, location Wooster Daily Record North Attleborough will detour traffic on Broadway over concern about unstable building - Turn to 10 Traffic detour extended as partial demolition of old mill building in North Attleboro begins Monday Boston 25 News PODCAST: CT is cutting corners, and building traffic circles instead The Connecticut Mirror Will America ever stop building more highways? - The Washington Post The Washington Post Building Trust One Traffic Stop at a Time | Bureau of Justice Assistance Bureau of Justice Assistance Destruction of building expected to affect traffic FOX21News.com Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors - Palm Beach Daily News Updated plan for Paramount Theatre in Palm Beach fails to win over neighbors Palm Beach Daily News Demolition of building burned in massive First Hill fire to begin as traffic woes continue KIRO Seattle Traffic building up at Ireland’s airports ahead of St Patrick’s Day Airport World Online Traffic lanes mostly reopened at Colfax and Peoria, still impacted by building demolition FOX 31 Denver 18-wheeler crashes into building along I-35 service road, causes major traffic delays KEYE TV CBS Austin Department of Transportation California State Portal (.gov) CPD: 1 dead after driver fleeing from traffic stop crashes into building WCPO 9 Cincinnati UPDATE: Interstate 70 reopens to traffic between Silverthorne and Denver following crash, slide-offs Summit Daily Columbus startup raises $1.3M toward building lighter, safer traffic barrier - The Business Journals Columbus startup raises $1.3M toward building lighter, safer traffic barrier The Business Journals Watch: Meta's engineers on building network infrastructure for AI Facebook Engineering Traffic building after crash near roundabout closes road Yahoo News UK Heat wave sends crowds to local beaches, causing SLO County traffic build up. Here’s where San Luis Obispo Tribune KeNHA announces closure of Mai Mahiu-Narok Road People Daily M27 Traffic News: Heavy traffic building for morning commuters Portsmouth News Traffic, construction, potholes: When building bigger roads no longer works WKMG News 6 & ClickOrlando Mundford Roundabout near Thetford was blocked due to a crash Thetford & Brandon Times Live M5 and M4 traffic ahead of bank holiday weekend Bristol Live Wildlife Money Trails Building Financial Investigations From Wildlife And Timber Trafficking Cases In The European ... TRAFFIC - Wildlife Trade News [PHOTOS] Mombasa road flooded after heavy rains - Nairobi The Star Kenya Traffic building on M275 southbound as people head into city for Pompey F.C celebrations Portsmouth News Traffic building on Sweet Briar Road in Norwich after crash Norwich Evening News Rosyth: Car crash causes traffic to build on Admiralty Road Dunfermline Press Traffic building on A140 in Newton St Faith after crash Norwich Evening News Blackburn road partially blocked and heavy traffic building after crash Lancashire Telegraph Severe delays and traffic building on M65 after crash Lancashire Telegraph M4 traffic building as Easter getaway begins Penarth Times Rush hour traffic building after Croft Interchange collision Warrington Guardian LIVE M60 traffic updates as long queues building with lanes shut after crash Manchester Evening News LIVE: Traffic building on M62 after crash closes slip road - latest updates Manchester Evening News Traffic building up rapidly on expressways as people head for hometowns New Straits Times A34: 'Incident' causes major traffic delays near Didcot Herald Series |
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