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14 Ways to Add Content to Your Web Site - Part 1
When I surf the Net, I often see web sites filled withbeautiful graphics that strive to capture my attention.Well, they do so for an instant, however I click away whenI don't immediately find relevant content. The content youadd to your web site needs to attract both visitors andsearch engines. Here are 14 ways to add content to your web site and attractvisitors: 1. Get into the mind of your visitor. Brainstorm all theways your visitor would think of your product. Write yourcontent as if you are sitting next to him/her explainingyour product. Don't write in the 3rd person ie we, they,but use I, you, or your. This makes it more personal. 2. Keep it simple - write as if explaining your web sitematerial to a 7th grader (12-13 year old). Don't usecomplicated words that people would have to look up in thedictionary. You want them to understand clearly what yoursite is about. 3. Convey emotion - people on the Web are often in a greathurry, so you need to appeal to their emotions to stop themclicking away to the next site. Use stories, convey yourexperiences or include testimonies from others. This addsto your credibility and trust, 2 essential factors fordoing business online. 4. Communicate quickly and efficiently - people online tendto scan rather than read everything on the page. Thereforeuse single lines of text for your headings and subheadings. Catch your visitor's eye with lists, bulletpoints and use short, snappy, active (not passive) words inyour sentences. Your paragraphs should only consist of 2-5sentences. Long paragraphs make it hard to read (scan) yourpage quickly. 5. Create white space - the layout of your web page shouldinclude plenty of white space. Don't lean text hard upagainst your graphics. Include white space betweenheadings, sub headings and paragraphs. 6. Use graphics sparingly - you have heard it said, "apicture is worth a 1000 words." That's true but only if thepicture supports your content. Don't overdo the graphics.You may impress your visitors initially, however to keepthem interested in your site, you need high qualitycontent. 7. Create high quality content - make clear points witheach paragraph you write. Each paragraph should build onthe previous one, so that you are pulling your visitorthrough your page naturally. You are trying to pre sell theproduct or service to your visitor. This puts them in anatural frame of mind to buy (unlike many sites which mayjust have pictures of the products and a shopping cart). Part 2 of this article will discuss the last 7 Ways to Add Content to Your Web Site Herman Drost is the Certified Internet Webmaster (CIW)owner and author of Pick up a copy of his new ebook
MORE RESOURCES: Best web design software of 2024 TechRadar Top Web Design Firms Announced by SEMFirms for May 2024 24-7 Press Release Graphic design trends | Web Design and Content Marketing Crescent Vale MDS launches new web design services Boating Industry Why (and How) I Learned Web Development as a Data Scientist Towards Data Science New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers Kentucky Today Website Design Competition - MCWT Michigan Council of Women in Technology 33 Best Web Design Companies 2024 Built In 9 Chicago Web Design and Development Agencies To Know Built In Chicago 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Top 5 Web Design Agencies in Maryland Baltimore Post-Examiner Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq Moving Your Website into the Web Design System (WDS) Washington State University How to design a website: A beginner's guide CNN Underscored BFA in Art - Graphic Design | Undergraduate Programs | Visual TWU Texas Woman's University 6 ways AI is changing web design Creative Bloq TSTC Marshall spotlights online web design and development program Marshall News Messenger Website Design | Alton | Edwardsville | St Louis RiverBender.com 8 Things I know about ... Web design trends for 2024 Worcester Business Journal Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Sweb CEO puts AI to work for small business web design San Antonio Report Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal Empowering Innovation: Shopify and Google Cloud Partner to Transform Customer Experience (2024) Shopify Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice How to Design an ADA-Compliant Website | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce How Google perfected the web The Verge The best free blog websites Creative Bloq Information technology students delve into web design with capstone project University of Missouri College of Engineering Web Design Statistics 2024 and Facts Enterprise Apps Today Valpo Web Design & Marketing | Partners Valpo.Life Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Michelle Belleville Science@NASA The 39 best free web fonts Creative Bloq The best free website builders of 2024 TechRadar 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider Top 12 Web Design Agencies in the US for 2024 Influencer Marketing Hub 25 Best eCommerce Website Design Examples for 2024 Influencer Marketing Hub How web design trends have evolved Creative Bloq Best web development tool of 2024 TechRadar 6 great tools for testing responsive design for websites Creative Bloq 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering |
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