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The Next Marketing Tool: Deisgn
Design sells. It's something that all of us know, but few of us consciously acknowledge. There is an age old adage that warns people not to "judge books by their cover." In other words, we shouldn't judge people or products by their appearance. But this isn't true in America. We do judge books by their cover - in fact we spend billions of dollars on products that have prettier "covers." Many people are aware how easy it is to create a web page and put your business online, but you have to ask yourself: is it going to be enough? Sure, you can get all the vitals of your business online and available for the whole world to see, but will your visitors remember your site? Will they trust it? More importantly, will your site cause them to contact you after leaving the web site? iPods, cargo pants and cell phones Oh my! What do these three items have in common you might ask? Design, of course. Back in 2001 Apple Computers unveiled their new offering to the tech world: the iPod. This smart looking little gadget was an MP3 player, one of thousands already on the market. Against all odds, the iPod has risen above its vast competition and become a common household term. What can we attribute to Apple's success? The iPod did not offer any features that other MP3 players were already offering, except a sleek design, stunning advertising and Apple's clever branding. Great design has obviously paid off for Apple. In the first quarter since releasing the iPod, Apple more than tripled its net profits and sold nearly 900,000 iPods! Some may even speculate to say that the iPod has taken Apple from a failing company to the leader in portable music. Old Navy started off as just another value clothing store spawned from the successful Gap Inc. While this company had the advantage of already having a multi-billion dollar brand backing it, it had no incentive for customers to actually buy the clothes. Old Navy has since become one of the leading clothing retailers in America becoming a multi-billion dollar brand on its own feet. Old Navy's president, Jenny Ming, attributes this success to design. Old Navy has taken a new approach to advertising and clothing style relying on fresh, new design. It seems to have worked, attracting millions of customers to their cargo pants, PJ bottoms and fleece jackets. Cell phones. They're everywhere: on the street, in cars, and even the hands of thirteen year old girls. No amount of numbers is needed to prove that cell phones have become an everyday accessory as common as a pair of sunglasses. Back in the early nineties, Nokia realized that cell phones might one day catch on and become something of an accessory. The idea was brought up that cell phones could be made in a variety of colors and in attractive shapes. Shortly after concept, Nokia's rounded cell phones with changeable plates were introduced into the market. They were an instant success. Since then Nokia has come to be the world leader in cell phones, owning nearly 40% of the world market. Cell phone design hasn't been the same since. Taking these ideas to the internet Okay, so it's understandable how design sells, but web sites aren't tangible products like iPods or cell phones. Design of web sites goes beyond designing something that "looks cool" or uses fancy fonts. The design of web sites goes into the realm of usability, information design and graphical appearance. All three of these aspects must come together to create a great web site design. First off, your web site must be usable. This means that the web site visitor must be able to read, navigate and use the different elements of your site. A web site is no good if visitors cannot find where your nearest office is located. Secondly, the information contained within the web site must be arranged in a way that visitors will naturally find the information they need in the least amount of effort possible. Lastly, your web site has to look great. It has to have a professional look and one that's both pleasing to the visitor and conveys the image you need your company to portray. Would you expect a criminal defense attorney's site to be composed of light blue and pink hues? Strong, vibrant colors project authority and power; qualities you would definitely want in a criminal defense lawyer. Wrapping it up Design is a major part of modern day business. Making sure your business has a well designed web site ensures you are giving your business the best possible chance. A poorly designed site can be a waste of money and effort. Don't take the chance; hire a professional to do the job. About The Author Kyle Neath is an experienced web developer, developing dozens of successful web sites across California. See more of his work at www.neathdesign.com
MORE RESOURCES: Best web design software of 2024 TechRadar Top Web Design Firms Announced by SEMFirms for May 2024 24-7 Press Release Renowned Designer and Entrepreneur Thom Fajemisin, the Creative Force Behind the Redesign of the Ducati Logo ... News Channel Nebraska Website Design Competition - MCWT Michigan Council of Women in Technology Graphic design trends | Web Design and Content Marketing Crescent Vale MDS launches new web design services Boating Industry Why (and How) I Learned Web Development as a Data Scientist Towards Data Science New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers Kentucky Today Moving Your Website into the Web Design System (WDS) Washington State University 33 Best Web Design Companies 2024 Built In 18 beautiful parallax scrolling websites Creative Bloq Napa's Internet Marketer: Interactive websites: How you can raise the bar on design Napa Valley Register 9 Chicago Web Design and Development Agencies To Know Built In Chicago 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq How to design a website: A beginner's guide CNN Underscored 6 ways AI is changing web design Creative Bloq TSTC Marshall spotlights online web design and development program Marshall News Messenger Website Design | Alton | Edwardsville | St Louis RiverBender.com 8 Things I know about ... Web design trends for 2024 Worcester Business Journal Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Fastest Online Web Development Degrees Arizona Education News Service Sweb CEO puts AI to work for small business web design San Antonio Report 5 seriously useful AI web design tools Creative Bloq Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life Empowering Innovation: Shopify and Google Cloud Partner to Transform Customer Experience (2024) Shopify Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice How Google perfected the web The Verge The best free blog websites Creative Bloq Information technology students delve into web design with capstone project University of Missouri College of Engineering Web Design Statistics 2024 and Facts Enterprise Apps Today Valpo Web Design & Marketing | Partners Valpo.Life How to Design an ADA-Compliant Website | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Michelle Belleville Science@NASA The 39 best free web fonts Creative Bloq 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider Top 12 Web Design Agencies in the US for 2024 Influencer Marketing Hub 25 Best eCommerce Website Design Examples for 2024 Influencer Marketing Hub How web design trends have evolved Creative Bloq Best web development tool of 2024 TechRadar 6 great tools for testing responsive design for websites Creative Bloq 17 Free Web Design Tools, Fall 2023 Practical Ecommerce The 15 best iPad apps for designers Creative Bloq Friday Facts | Landing Pages that Convert, Scaffolding Web Development Tools, and Design Systems Audacy Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering |
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