| |
| |
|
Web Design Information |
|
|
|
Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. Although they say that "the traffic is king online", if your website converts poorly, your online business will fail, unless you receive tons of free traffic which I doubt. On the Internet today every website has competitors. So, in order to have a high conversion rate your online business should have a unique selling proposition, sometimes also called "unique value proposition" (USP or UVP). What is this unique selling proposition? Your USP is the biggest unique benefit to your prospects. A benefit is an answer to your customer's question of "What's in it for me?" You should tell your prospects what makes doing business with your company better than doing business with your competitor. Here are some guidelines for creating a compelling unique selling proposition - USP: Write down every possible reason you can think of why someone would want to do business with you. Review the list and eliminate everything that is also true of your competitors. If a competitor can make the same claim, it's not a "unique" proposition. Some quick guidelines: Rework your USP until you have it simple and clearly defined that your customers can instantly identify with. USPs work best when they are a sentence or two for the most. Lowestfare.com is an example of a company whose unique selling proposition is clearly defined in their domain name. This company provides the lowest air fares in the air travel industry. If your business doesn't have a unique selling proposition, you must create one in order to be successfull on the Internet! When you have your USP, you should present it in your web site's headline, web copy, in every ad, do so year after year, and... remember that you must deliver what you promise. When writing your web copy, it is also important to understand that there are four online personality types, and they look for information that specifically answers their questions. Note that sales conversion rate also highly depends on personality types: So, try to answer all above questions (What? Why? How?) in your web copy or sales letter. After your website is up and running, in order to further increase sales conversion rates of your online business, you should run a split-testing, or A/B test, on your web site. Note that direct marketing professionals don't guess - they base their decisions on statistics. What is a split run? A split run is where you measure a new idea or way to sell a product against a control or default that you know works. So, you might have two pages of sales copy - one that you know sells 2% to a targeted audience, and another that is selling the same thing but at an unknown rate. To do the split-testing online, you should have a decent measurement system that accurately records the number of people arriving at your web site and their actions (leads, sales). You could test different headlines, graphics, background/text combinations, link colors, buttons (buy now, order now, buy, order), you can even test paragraphs of content. There is nothing on a website that cannot be split-tested. Any of these changes affect your sales conversion. After you have run a split-test, you should find out if your test results are statistically significant. Use SplitTester. This free tool will tell how likely two ad copies are to have different long-term results: http://www.splittester.com/ So, before thinking about how to drive more traffic to your web site, first make sure that your web site has a unique selling proposition (USP) and converts well. About The Author Gerardas Norkus is a successful author and publisher of http://www.1st-in-rewards.com Great tips on receiving free merchandise and money from top on-line rewards and incentives programs. (c) Copyright 2004. All rights reserved. Publishing Guidelines: You may freely distribute or publish this article provided you publish the whole article and include the copyright notice and links in full. A courtesy copy is requested upon publication.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2 Part one of this article is available at www.bookcoaching. How to Hire The Right Web Design Firm Regardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?The primary considerations for choosing a web design firm are:* Price* Customer service/access to support* Credibility indicators of the design firm* Portfolio and design experience* Other services offered (domain renewal, hosting, SEO)* Turnaround timeLet's take a closer look at each consideration in detail, and explore how to identify and qualify the right design firm. Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1 Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell. Pop-Ups Still Work. At Least For The Time Being Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you!Many of you found old jack-in-the-box an annoying toy and confined it to the toy box.. Successful Websites Don't Set Out To Sell What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping?Your answer to this question may determine the success of your website. So think carefully?How we define what a website is all depends on which side of the fence we're on. Creating Personal Web Sites (Part 2) This is the second part of a two-part article about creating a web site on the Internet and the tools that you will need to do it.Some basic terminology that you should take a look at before proceeding further:Web Page: A document that contains information created with the help of HTML. Can Your Visitors Contact You From Your Website Argh, where's the contact button?! Believe it or not, some websites just DON'T WANT any visitors (even customers) to CONTACT them. There's no email address, no contact form, no NOTHING!What if a potential customer wants to BUY something from your website but have a few questions or doubts that he/she needs to ask you first? If you have a FAQ page, that's the first place he/she will definitely seek answers. Good Web Design - What Is It? There is unlimited possibilities when it comes to designing a website. Flash, Database, content management, Client Login, etc,etc. Increase Your Credibility With Web Site Awards Web Site Awards are given from other sites to reward your site for a specific reason. They will usually give you an award graphic or text link to include on your site if you win. Web Page Building for Beginners 4 Page ranking by search engines such as Google are not only overrated but unusually explained by "experts" in the SEO field. SEO stands for search engine optimization and is needed to get your website placed at the top of a web search. Immutable Laws Of Effective Navigation - Part 1 The first immutable law of effective navigation: It's gotta be readily available.Visitors should not have to hunt for your navigation or wonder where to find it. Elements of Graphic Design for Your Website We've all seen them. Poorly designed web sites that make you cringe as soon as they load. Basic Graphic Design Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don't always share. How to use Emotional Content to Increase Visitor Response Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional. Designing Professional Web Pages If your Web site doesn't project a professional and polished image to your visitors, your credibility and that of your products and services will suffer. Image is everything -- especially online where your competitor is only one mouse click away!Before your first HTML code is written, you will need to consider your Web site's navigational structure, color scheme and page layout. Eliciting Constructive Website Feedback "It's good.""You've done a nice job. Designing Beautiful Artist Websites - 12 Tips To Showcase Your Art 1. Who needs an artists website?Not everyone! If you are currently exhibiting in multiple high-end galleries and making a handsome income, a website may not be for you. Setting Up a Website Where does a person start when setting up a website? What software is best to use? Setting up a website is not an easy proposition. If you are interested in knowing what the first step is in setting up your own website, continue reading. Build It And Build It Cheap! Part II If you are familiar with my work, then you have probably taken a look at the first part of this article, and may well be on your way to having your website up and running. Congratulations!!! It's hard work, but having pride in the accomplishment is worth it! Now you have to find the people who want to see it, AKA--site traffic. Building Your First Web Site? Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil.
|
| home | site map |
| © 2006 |
