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How to Make Effective Use of Web Fonts
Writing for your web site is not the same as offlinewriting. The fonts used for print media are different thanweb fonts. This is because it's harder to read text on acomputer screen and visitors tend to scan your web pagesrather than read them word for word. When deciding on whatweb font to use, take into consideration the character ofyour site and whether the web font type is widely available(accomodates different screens and operating systems). If you use the wrong web font, your web pages will mayappear unprofessional and you may lose visitors to yourcompetition. So how do you decide on what web site font to use? 1. Analyze the character of your web site - for most websites you would use a large or fancy font for your headerto capture your visitors attention and a smaller web fontfor body text. When using a fancy font make sure it isavailable on most computers otherwise your visitors won'tbe able to read it. (To get around this, read my article"Improve your web site design with a fancy font"http://www.isitebuild.com/fancyfont.htm). 2. Search engine compatibility - fonts used within imagescan be seen on all computers, however it can't be read bythe search engines. They can only "read" text. Whendesigning images always use the "alt" tag to convey whatyour image is about. Try to include appropriate keywords inyour web site copy. This will help the search engines indexyour site. 3. Use a web safe font - there are 2 types of fonts thatare widely used: Serif Fonts - these are most widely used for PRINT media ieTimes Roman, Georgia, but are not good for the Web, becausethey are difficult to read on the screen. Serif fonts arethose that have fine cross-lines at the extremities of theletter. Sans Serif Fonts - these are fonts that don't have serifs.They are the best fonts to use for the WEB (ie Verdana,Arial, Helvetica, Trebuchet) but are not appropriate forprint media. Here's a great readability study that was done whencomparing serif and sans serif fonts:http://www.wilsonweb.com/wmt6/html-email-fonts.htm 4. Use the correct font size - alternative font sizes addflavor and character to your web site. If you want yourtext to be viewed correctly for both PC and MAC users, thenit's better to use pixels rather then points. Points maylook all right on a PC but will appear smaller on a MAC(although these days there are only a small percentage offolks that use MACs). Use a large font size (ie Arial H1) for your main headertext, smaller font sizes (Arial H2, H3) for yoursubheadings and a point or pixel size of 10 or 12 for yourbody text. Generally I use Verdana 10pt for body text and Arial textfor headings. 5. Utilize Cascading Style Sheets (CSS) - these enable youto easily create a consistent font style across your entireweb site. If you want to change the font on all your webpages, you just need to change one style sheet. CSS allows you to easily use comma-separated list of fonts(ie Verdana, Arial, Helvetica, sans-serif). The browserwill use the first one it comes to in the list that isinstalled. If none of the type faces in the list areavailable, it reverts to the default. Writing correct web copy using fonts that are easy to readand readily available, not only adds character to your webpages, but shows you care about the experience of yourvisitors. Resources Web font readability study. Hundreds of free fonts Herman Drost is the author of the NEW ebook "101 Highly Effective Strategies to Promote Your Web Site"http://www.isitebuild.com/web-site-promotion Subscribe tohis "Marketing Tips" newsletter for more original articles at:subscribe@isitebuild.com. You can read more of hisin-depth articles at: http://www.isitebuild.com/articles
MORE RESOURCES: Best web design software of 2024 TechRadar Top Web Design Firms Announced by SEMFirms for May 2024 24-7 Press Release Python for Web Development vs. Data Science: Which One to Choose TechiExpert.com The best free logo maker to use Creative Bloq Website Design Competition - MCWT Michigan Council of Women in Technology Graphic design trends | Web Design and Content Marketing Crescent Vale Renowned Designer and Entrepreneur Thom Fajemisin, the Creative Force Behind the Redesign of the Ducati Logo ... News Channel Nebraska Why (and How) I Learned Web Development as a Data Scientist Towards Data Science MDS launches new web design services Boating Industry Moving Your Website into the Web Design System (WDS) Washington State University 33 Best Web Design Companies 2024 Built In 9 Chicago Web Design and Development Agencies To Know Built In Chicago 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq Napa's Internet Marketer: Interactive websites: How you can raise the bar on design Napa Valley Register BFA in Art - Graphic Design | Undergraduate Programs | Visual TWU Texas Woman's University How to design a website: A beginner's guide CNN Underscored 6 ways AI is changing web design Creative Bloq Are you up to build the next best website? Get started with one of these 5 web design courses Fortune 8 Things I know about ... Web design trends for 2024 Worcester Business Journal Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal How Google perfected the web The Verge The best free blog websites Creative Bloq Information technology students delve into web design with capstone project University of Missouri College of Engineering Valpo Web Design & Marketing | Partners Valpo.Life Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life How to Design an ADA-Compliant Website | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Top 12 Web Design Agencies in the US for 2024 Influencer Marketing Hub 25 Best eCommerce Website Design Examples for 2024 Influencer Marketing Hub How web design trends have evolved Creative Bloq Best web development tool of 2024 TechRadar 6 great tools for testing responsive design for websites Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering 38 Web Development Stats You Should Know in 2024 Influencer Marketing Hub 13 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine MIX Center Herberger Institute for Design and the Arts |
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