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Web Marketing: Design Mistakes That Drive Customers Away In Droves
They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid: · Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to your "welcome" or "home" page, you are losing customers. She wants information, and that movie is standing in her way. She may not wait to see what is on the other side. · A pretty "landing" page. If your prospect types in www.widgets.com (or clicks on it in her search engine result) and is greeted with "click here to enter", she is just as likely to hit her "back" button instead. · Reverse type. Reverse type is basically white letters on a black background (the 'reverse' of what is normal). It looks cool and hip. But it is a pain in the rear end to read. Add that to the fact that people read a computer screen 25% slower than paper anyway, and you are just making it too difficult. Many people simply will not make the effort. · Small print. I'm not talking about legalese. I'm talking about using a font that is too small. Once again, it is harder to read on a screen than it is on paper. If your font is smaller than 12 points, and especially if it is smaller than 10, you are asking too much of your prospects. I know it looks cool, but looks don't make sales. · Distractions. If anything on your page is blinking, moving, changing color, or in any other way drawing your prospect's eye away from the words he is reading, your bottom line is being hurt. The same goes for busyness. If there is too much on the page, even too much print, it will not be read. Your web site may not look as exciting, but getting rid of these design elements will make your bottom line a thrill. And that is about as exciting as it gets! Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these reports, plus more helpful articles like the one you just read, by visiting http://www.dramatic-copy.com/. Dramatic Copy: The Right Words Make A Dramatic Difference.
MORE RESOURCES: Best web design software of 2024 TechRadar Top Web Design Firms Announced by SEMFirms for May 2024 24-7 Press Release Renowned Designer and Entrepreneur Thom Fajemisin, the Creative Force Behind the Redesign of the Ducati Logo ... News Channel Nebraska Website Design Competition - MCWT Michigan Council of Women in Technology Graphic design trends | Web Design and Content Marketing Crescent Vale MDS launches new web design services Boating Industry The best free logo maker to use Creative Bloq New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers Kentucky Today Moving Your Website into the Web Design System (WDS) Washington State University Why (and How) I Learned Web Development as a Data Scientist Towards Data Science 33 Best Web Design Companies 2024 Built In 9 Chicago Web Design and Development Agencies To Know Built In Chicago Napa's Internet Marketer: Interactive websites: How you can raise the bar on design Napa Valley Register Top Web Design Trends 2024 Designmodo BFA in Art - Graphic Design | Undergraduate Programs | Visual TWU Texas Woman's University 18 beautiful parallax scrolling websites Creative Bloq 8 Things I know about ... Web design trends for 2024 Worcester Business Journal 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Why isn't Adobe doing web design better? Creative Bloq Fastest Online Web Development Degrees Arizona Education News Service Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts How to design a website: A beginner's guide CNN Underscored Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Are you up to build the next best website? Get started with one of these 5 web design courses Fortune 6 ways AI is changing web design Creative Bloq Information technology students delve into web design with capstone project University of Missouri College of Engineering How to Design an ADA-Compliant Website | CO- by US Chamber of Commerce COβ by the U.S. Chamber of Commerce Valve and Picnik vets Hatch new idea β a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Valpo Web Design & Marketing | Partners Valpo.Life 5 seriously useful AI web design tools Creative Bloq 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal 18 Free Web Design Tools, Winter 2024 Practical Ecommerce How Google perfected the web The Verge The best free blog websites Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering Best web development tool of 2024 TechRadar How web design trends have evolved Creative Bloq 25 Best eCommerce Website Design Examples for 2024 Influencer Marketing Hub Regulator: βHarmfulβ Web Design Could Break Data Protection Laws Infosecurity Magazine 6 great tools for testing responsive design for websites Creative Bloq MIX Center Herberger Institute for Design and the Arts In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post Web Designer β Full-Time | Dynamic Digital Design Role Pedestrian TV 38 Web Development Stats You Should Know in 2024 Influencer Marketing Hub FSU technology summer camp prepares next generation of students for careers in STEM Florida State News 13 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub Supreme Court backs Christian web designer Spectrum News NY1 |
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