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Color and Web Design
Color is one of the most important but least understood elements of web design today. Whether they know it or not, visitors to a site respond to colors and other visual elements on the site on a psychological level. Color affects the emotion of the audience, and emotion drives decision-making. An intrigued visitor is more likely to engage in the goal of your site -- whether it is meant to inform, entertain, or to sell products or services. If the colors are unsuitable, the eye will reject the site and your product may be rejected too, no matter how good it is. A well-considered color scheme is frequently the difference between an okay web site and a great web site. It can also make a site unusable if the scheme used is too outrageous and hard on the eye. Keep it Simple.A color palette that uses three or fewer overall colors contributes to the clarity of a web page. The reader will be able to find information quicker on a simple site versus a complex site that may make them feel frustrated and lost. Use White Space! This relates to the previous point of keeping it simple. There are a lot of sites with too much information cluttering up the screen. Your audience will have trouble searching for navigation and the information they need amongst a bunch of clutter. White space balances colors, lets the design breathe and can make a large site feel less complex. If a customer is not overwhelmed, they will stay at your site longer. Be consistent. Color each element (i.e. links, menu items, instructions etc.) the same on each page so that your audience will instinctively know where to look for information. Know Your Audience Designers need to know who the target audience before choosing a color scheme. Before you begin your design, you should ask yourself what colors the audience would find compelling and right for your product. Different colors evoke different emotions in different cultures. This is important to keep in mind on the web if your site has an international audience. For example, in China red symbolizes happiness and good luck, in India it symbolizes purity and in South Africa it symbolizes mourning. To complicate matters further, many colors have both positive and negative associations in the same culture. In North America, for example, black can symbolize death in some instances and formality in others. Web Designers should also use different colors if their target audience is a specific gender or age. For example, bright, primary colors like red yellow and blue are great for kid's sites, but if you are designing a site for an audience over fifty you may want to use desaturated, softer colors. Younger audiences also tolerate a black or dark background with lighter text better than an older audience. In general terms, here are the meanings of a few basic colors: Red Energy, strength, passion, risk, fame, love, -top, take noticeBlue Wisdom, protection, spiritual inspiration, calm, reassurance, gentleness, water, creativity,-Depth quality; large companies often use it for their logos.Yellow Sun, intelligence, logical imagination, social energy, cooperation, sunshine, joy, happiness, intellect, energy, cheerfulnessGreen Healing, monetary success, fertility, growth, personal goals, resurrection, renewal, youth, stability, freshness, nature-Plants and environmental awarenessGrey Security, reliability, intelligence, dignity, maturity, conservative, practical Temperatures of ColorsYes, colors have perceived temperatures! The perception of your site will be affected by your choice of warm or cool colors. Cool colors are water and sky colors like blue and purple; warm colors are on the opposite end of the color wheel: red, orange and yellow. The temperature of a color can affect how your message is perceived. Red text for the word SALE will be perceived as more vibrant and urgent than soft purple text. If you have a calm and reassuring message you want to get across, (i.e. for a spa) color can affect the tone and mood. For this message, soft browns or deep green would be more calming than an orange or red. The Importance of ContrastContrast between colors on a web page can help draw attention to certain elements. Contrast between text and its background is a necessity for legibility. Dark text on a white background is more igible than orange text on a red background. Different elements on your web page (i.e. the menu and body of the page) should also contrast or they will start to blend together. Contrast helps your audience distinguish between the different points on your site and therefore helps them feel less frustrated and gives them a more enjoyable experience when they visit your site. Color Design Links · Here is a link to a great primer on the color wheel and how colors combine http://www.colormatters.com · Colorscemer at http://www.colorschemer.com is a great color tool. It helps you create color schemes, match colors and determine the color used in graphics. · Colorimpact (http://www.colorimpact.com) a similar tool to colorschemer. Very useful! Color is a powerful design tool. Strong reactions to color from the audience of a site can assist in such things as brand confidence, sales growth, and readership. The web designer must match the colors they choose to the message and image they want to get across to the web site's customer. Colleen Happ designs effective and affordable websites and graphics. Her portfolio can be viewed at http://www.happconsulting.com. She offers free one hour consultations to show how an effective website can benefit your business.
MORE RESOURCES: Best web design software of 2024 TechRadar Top Web Design Firms Announced by SEMFirms for May 2024 24-7 Press Release Renowned Designer and Entrepreneur Thom Fajemisin, the Creative Force Behind the Redesign of the Ducati Logo ... News Channel Nebraska Graphic design trends | Web Design and Content Marketing Crescent Vale MDS launches new web design services Boating Industry Website Design Competition - MCWT Michigan Council of Women in Technology New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers Kentucky Today Moving Your Website into the Web Design System (WDS) Washington State University Why (and How) I Learned Web Development as a Data Scientist Towards Data Science Napa's Internet Marketer: Interactive websites: How you can raise the bar on design Napa Valley Register 33 Best Web Design Companies 2024 Built In 9 Chicago Web Design and Development Agencies To Know Built In Chicago Top Web Design Trends 2024 Designmodo BFA in Art - Graphic Design | Undergraduate Programs | Visual TWU Texas Woman's University 18 beautiful parallax scrolling websites Creative Bloq 8 Things I know about ... Web design trends for 2024 Worcester Business Journal 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub TSTC Marshall spotlights online web design and development program Marshall News Messenger Why isn't Adobe doing web design better? Creative Bloq Fastest Online Web Development Degrees Arizona Education News Service Sweb CEO puts AI to work for small business web design San Antonio Report Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts Website Design | Alton | Edwardsville | St Louis RiverBender.com How to design a website: A beginner's guide CNN Underscored Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life Empowering Innovation: Shopify and Google Cloud Partner to Transform Customer Experience (2024) Shopify 6 ways AI is changing web design Creative Bloq Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Information technology students delve into web design with capstone project University of Missouri College of Engineering How to Design an ADA-Compliant Website | CO- by US Chamber of Commerce COβ by the U.S. Chamber of Commerce Valve and Picnik vets Hatch new idea β a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Web Design Statistics 2024 and Facts Enterprise Apps Today Valpo Web Design & Marketing | Partners Valpo.Life 5 seriously useful AI web design tools Creative Bloq 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Michelle Belleville Science@NASA How Google perfected the web The Verge Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider The best free blog websites Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering Best web development tool of 2024 TechRadar 17 Free Web Design Tools, Fall 2023 Practical Ecommerce The 39 best free web fonts Creative Bloq How web design trends have evolved Creative Bloq 25 Best eCommerce Website Design Examples for 2024 Influencer Marketing Hub Regulator: βHarmfulβ Web Design Could Break Data Protection Laws Infosecurity Magazine 6 great tools for testing responsive design for websites Creative Bloq |
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