| |
| |
|
Web Development Information |
|
|
|
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable - it's the most visible part of an internetbusiness. But the real power in your online business is email. It'sthe ability to reach your database of contacts at the clickof a button. The efficiency of your email pipeline willdetermine how much money your business makes. Your website is just a way of building your mailing list -by collecting the email addresses of your visitors. In fact, we're not talking about one list, but several.Here are the lists that I maintain - they're all people whoat one time or another have visited my websites: - people who have bought my products- people who have signed up to receive my articles- people who have joined my affiliate program- people who have signed up for my email course- people who have joined my newsletter So why are these lists so important? Because most of your visitors won't buy on the firstcontact. Statistics show that most people will need to seeyour message 7 times before they make a purchase. So ifyou're not collecting the email addresses of your visitors,you are losing out on a lot of sales. But there is one list in particular that is like gold. It'syour list of previous customers. These people arepredisposed to buying from you. In fact, some businessesmake 80% of their sales from previous customers. All well and good - but what do I do with these lists? Here are some ideas: - announce your latest product to your customer list - announce your latest product to your affiliates list - send your latest article to your articles list - announce your latest product in your newsletter - publish your latest article in your newsletter - announce 'related' products to your customer list - send your latest article to your affiliates list so they can use it to promote your products For each list that you manage you will need (1) anautoresponder account or an autoresponder script and (2) away of capturing your visitor's email address. (1) Autoresponder Accounts An autoresponder account gives you the ability to manage alist without installing software - it's all done on aremote website. Most autoresponder accounts will give you: - an email address for subscribing- an HTML form for subscribing- seven or more follow-up messages- a confirmation email to you every time someone joins- the ability to broadcast messages to your list- the ability to personalize your messages- database of your prospects- online stats Here are some sites that offer autoresponder accounts: http://www.aweber.com/ http://www.getresponse.com/ http://www.responders.com/ http://www.proautoresponder.com/ http://www.www.roibot.com/ http://www.infogeneratorpro.com/ http://www.replypro.net/ http://www.auto-responder.co.uk/ Now, autoresponder accounts cost between $17 and $20 permonth. And with most autoresponder services you can onlymanage one list per account. So if you are managing 5lists, that quickly adds up to a hefty monthly bill. But there are a few services that allow you to managemultiple lists with one account. Here are some of them: http://www.rapidreply.net/http://www.ezmailpro.com/http://www.autorespond-it.com/http://www.1automationwiz.com/http://www.royal-responder.com/ (2) Capturing Email Addresses The most popular way to get new subscribers to your list isa 'subscribe form' that pops up when your website loads. Iget 25 to 30 new subscribers a day using this technique.The HTML code for the subscribe form usually comes withyour autoresponder account. Another way to invite visitors to join your list is an'alert box'. An alert box is a small gray dialogue box thatpops up when someone visits your website. It usually sayssomething like: "Please subscribe to my Newsletter. 5 FreeeBooks when you join". It's impossible to ignore an alertbox - you have to either close it or click OK to continue. Alert boxes have two advantages over subscribe forms.Firstly, there's no form to fill in, so it's much easierfor people to join your list. People who have switched froma subscribe form to an alert box report 3 to 5 times asmany subscribers. Secondly, alert boxes capture only "real" email addresses -the email address from the visitor's client browser. Youend up with very few Hotmail and Yahoo addresses, whichmeans you'll have a much more responsive list. For moreinformation about alert boxes, visit:http://www.optinlightning.com/ So to sum up, use your website to build several optinmailing lists and you'll have a private audience of peopleyou can market to over and over again - it's the key torunning a successful online business. ------------------------------------------------------------
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Making the Most of Your Website: Start with the Basics One of my most salient memories from when I sold real estate in Oregon for my Dad's company was listing a property where the owners had initially tried to sell it For-Sale-By-Owner with no success. After the listing contract was signed my Dad told them, "Next time put your phone number on your sign. 7 Golden Rules For Building Mini Sites First, an eye opener. Making your fortune throughaffiliate programs on the internet is not easy. Growing Your Meetings In CyberSpace As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.Here is my list of "The Seven Most Important Things You can do Online":1. Web Analytics - Getting it Right Understanding and using web analytics.In recent years, website marketers were concerned with increasing 'hits' and the 'stickiness' of their sites. Web Accessibility Myths With more and more countries around the world passing laws about blind and disabled access to the Internet (including the Disability Discrimination Act in the UK), web accessibility has been thrown into the spotlight of the online community. This article attempt to put a stop to the misinformation that has been thrown around and tell you the truth behind web accessibility. Planning A Usable Website: A Three-step Guide A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs. Website Success is Key The popular search engine Google indexes over 8 billion websites. Is one of them yours, or is your website just floating around in cyberspace and you're hoping your customers will just find you? Is your website a benefit to your organization or company? Is it just an expensive showpiece or is it of true value?These are some of the many questions that can be asked when launching a new website. The Topic Of Your Website The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Content Management More and more businesses are recognizing the importance of content management when it comes to their websites. Website content is more important than ever before, and as the Internet matures and changes, it is likely be become even more important. PHP & Account Activation When a user signs up at your website, you may want to verify their email address so you aren't getting bogus accounts in your database. A few lines of code can send an email to the address specified, containing a welcome greeting and link to activate their account. Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole. Thinking Of Taking Money Online? Whats Best For Merchants? PayPal, WorldPay or Something Else? It's now easier than ever to take payments on the web. As people selling their wares take pot shots at eCommerce providers in an ever-increasing battle to sabotage their "competitors'" success it gets harder and harder to find an honest unbiased opinion. Search Engines and Customers Want Focused Web Site Content How do you decide on the content, products and or services you will promote on your Web site.Or should I go back one step further and ask why did you decide to create a website in the first place. Using Psychology Easily on Your Website to Make More Sales! Psychology is a long word which everyone thinks, "no, that's not for me, it'll be too difficult". Apart from being lazy, anyone who thinks this is wrong. Optimal Website Design Optimal website design is the art of logical navigation.It will offer consistency while providing useful, quality information that is attractive to the eye and easy to understand. How Worldly is Your World Wide Web? The growth in Internet usage around the world is astounding - 146% in the five years prior to March 2005. And it's not just European and North American users on the Net. Conceptualize, Build and Publish a Web site Conceptualize, Build and Publish a Web site - What's required to get startedAll of us knowingly or unknowingly, use a standard decision making process in our day-to-day lives. The very first step of this process is to decide whether TO DO or NOT TO DO. Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums If you're looking for better web site ROI, chances are, the web is only one part of your business, you have a specific budget for your web site, and you want the site to not only carry its own weight, but why can't it make you some extra dough, too?The corporate situation: budgets need to be closely watched, and tech people can't get carried away with unnecessary frills.My own experience making money online and becoming and SEO expert was more guerilla than corporate. HTML Editors - How to Choose the Right One for Building Your Websites There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor. Now You Have a Web Site - Have You Ever Heard of Accessibility? An accessible Web site is easily approached, easily understood, and useable for all. There are accessibility standards set forth by the World Wide Web Consortium, which all sites should adhere to as much as possible.
|
| home | site map |
| © 2006 |