| |
| |
|
Web Development Information |
|
|
|
2 Key Ways to Make Your Site a Success
If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed." Realize it or not, your website (or lack thereof) is very often the first impression your prospect or peer will have of you. Now, it's no longer a matter of having a website -- it's a matter of having a great one. #1) Be Exciting Most websites are informative, but dull. Not surprising. The Internet today is not unlike TV in the early 50's when TV was the new media. Back then it was totally exciting to have a radio announcer in front of a camera. It was revolutionary to actually see the announcer holding the package of soap or toothpaste. What soon followed was "The Golden Age" of TV when things took a major creative leap forward. There's a definite parallel today with the Internet. Bill Bernbach, a great leader of that last creative evolution, stated; "You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. That's where the creativity comes in." Applied to the Internet Bernbach's words resonate more than ever. #2) Be Effective So, what makes a website effective and creatively exciting? That depends on who you talk to. A techie may say you need lots of flash animation. A designer may say it's about the right layout and color scheme. Someone else may argue it's all about blogs. When applied intelligently the latest design trend or technology is exciting. But have you ever clicked on a site you're eager to see only to have to sit through a self-indulgent 30-second flash intro? If the thinking behind the technology doesn't respectfully address the mindset of the person viewing it, it doesn't matter how cool it is. An exciting, creative, effective website begins with a clear understanding of the target audience and the marketing objectives you're trying to reach. Only then does it take a fresh, simple, memorable creative approach that touches and moves that audience on an emotional level. Accomplishing that takes strategically smart, creative talent. So, if you don't have it, find it. The bottom line is that The Evolution has begun. Don't be left behind. John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK, and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. John may be reached at: john@follisinc.com For John's booklet: How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results, visit: http://www.follisinc.com/booklet.htm For consulting info, visit: Marketing Therapy: http://www.follisinc.com/therapy.htm For speaking info, visit: Follis Speaking: http://www.follisinc.com/speaking.htm
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Let Your Customers Redesign Your Website! When you purchase a new item from a Yahoo! Store, you are asked if you'd like to provide feedback on the transaction. About two weeks after the initial purchase, an email from Yahoo! Stores shows up, asking you to provide feedback for the vendor. Abandonment - Why Visitors Don't Turn Into Customers Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. 9 Simple Steps to Create a Background Tiled Image Branded with Your Name You have seen those web pages where they have the name of the Name Web repeated over over over in square tiles as the background. Now by following these 9 Simple steps you too can create a web page Branded with your Name, or Company Name. Does Your Business Really Need A Website? Website, website, website, everyone says you need one. Butdo you really? It all depends. HTML Editors - How to Choose the Right One for Building Your Websites There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor. From Concept to Website You've decided to create a website to market your products or services. More and more people start their information searches online, so having a website is the logical next step. The Secret Benefit Of Accessibility: Part 2 - A Higher Search Engine Ranking An additional benefit of website accessibility is an improved performance in search engines. The more accessible it is to search engines, the more accurately they can predict what the site's about, and the higher your site will appear in the rankings. How To Keep Your Website Sticky Developing a website with content that entices visitors to return over and over again is something that takes time and effort to put together. This checklist can give you a great start on creating a popular website that entices readers to hang around on your site. How Worldly is Your World Wide Web? The growth in Internet usage around the world is astounding - 146% in the five years prior to March 2005. And it's not just European and North American users on the Net. Credibility - 10 Ways to Build it on Your Website If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site. Free Isnt Always Good - 5 Reasons Why You Need Your Own Website Often time I've browsed sites and seen the same thing - general rep websites or free hosted sites. Pop ups irritate me from the free sites as does the blatant ads getting in the way of the text, and if you have seen one rep site you literally have seen them all. Things to Consider Before Starting a Website In the time that I have been using the Internet, (since 1996) I have seen a lot of websites. I have seen a lot of good websites and I have seen a lot that were just plain awful. Maximizing ROI via Web Site Traffic Analysis We are clearly well past the innocent "golden age" of the Internet - Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Web Success Secret - Keep Your Visitors Interested Visitors to your site come looking for information or solutions to their problems. They will remain there if they find what they are looking for. Your Website Should Be Selling It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. Building eCommerce Websites that Work - Part 3 An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very real sense the customer's job is to consume. Setting Up Your First Website Q. Hey, Cathy: I'm just setting up a website. How to Get a Knock Out Website! The first step in setting up an online business.. Benefits Of Making Your Website Accessible To Disabled Users - Part 2: The Business Case The Disability Discrimination Act states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore comes under this law. Where on Earth is Your Websitee? You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site within the search engines.
|
| home | site map |
| © 2006 |
