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7 Ways to Use Website Audio in Your Marketing Arsenal
Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors. Audio's power comes from its ability to engage more of your visitor's senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice - and the voices of your clients. The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi's Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it's far more fun to listen to Car Talk - where you can experience Tom and Ray's intonations and phrasing - than to read the same words. Here are some of the ways you can employ audio on your website: - Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore. - Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words. - Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you. - Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors' appetites for more. - Tips. Add interest to your site by describing an audio 'tip of the day' or 'tip of the week' in your own words. Be sure to offer access to previous tips, too. - Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion. - Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences. When you add audio to your website, allow your visitors to maintain control. Don't begin playing your message when the webpage loads. Instead, invite visitors to 'click here' to hear your voice. Keep your messages as short and concise as possible. And avoid 'scripting' your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible. Web audio is no longer a futuristic luxury. Web audio is here now and it's as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact. Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit http://www.OnePageNewsletters.com for your three free reports.
MORE RESOURCES: What Is Streaming And How Does It Work? Electronics | HowStuffWorks Best music streaming services in 2024 CNN Underscored Spotify Dominates Audio Streaming, but Where Are the Profits? The Wall Street Journal What Is Streaming And How Does It Work? Yahoo News Canada Turning up the volume: What does Apple Music need to surpass Spotify? Android Authority Best music streaming services in 2024 Tom's Guide 152 million tracks had 1,000 plays or fewer on music streaming services last year. 45 million had no plays at all. Music Business Worldwide Streaming Audio Accounts for Just 34% of Listening, Report Says Digital Music News SCOTUS should make permanent live audio streaming of oral arguments Reporters Committee for Freedom of the Press Wrestling Audio Stream Returns for 2023-24 Season Iowa State University Athletics Streaming music is a brutal business. Just ask Spotify. Business Insider Streaming audio protocols explained Alpha Audio Apple Music’s Spatial Audio Royalty Change Raises Indie Label Concerns Over Cost, Artistry Billboard Bluetooth Hearing Aids: A Comprehensive Guide for 2024 National Council on Aging Mind is blown: Taylor Swift on 2.61 million album sales of 'The Tortured Poets Department' Deccan Herald Music Week Music Week Music Streaming Market Projected to Grow at 15.1% CAGR, Reaching USD 125.7 Billion by 2032 | Market.us GlobeNewswire Thinking outside the corporate logic of music streaming platforms The Michigan Daily Pop music students meet Amazon's live audio streaming app, Amp - The Arizona State Press The State Press Music streaming today is like an all-you-can-eat buffet. How much could artists earn with a 'free market' model? Music Business Worldwide What is Qobuz? Music, features, and pricing explained Digital Trends Apple Music review TechRadar Spotify Is Screwed WIRED A Look at Nielsen's Approach to Radio Streaming Radio World Best network music streamers 2024: make your hi-fi smarter Digital Trends Over Half the U.S. Pays for Music Streaming or Other Audio: Study Digital Music News 15 Most Popular Music Streaming Services Yahoo Finance Samsung HW-LS60D Music Frame wireless speaker with Dolby Atmos, Spotify, and Tidal launched gizmochina Global recorded music revenues rose 10.2% to $28.6bn in 2023, as paid subscriptions to music streaming services ... Music Business Worldwide Best UK music streaming services to try in 2024 Radio Times EU calls for laws to force greater algorithmic transparency from music-streaming platforms TechCrunch Spotify now has music videos The Verge |
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