Customer Service Information |
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Cheap To Keep
You've heard it all before when it comes to stats about customer retention. Acquiring a customer costs five to 10 times more than retaining one. Repeat customers spend, on average, 67 percent more. After 10 purchases a customer has referred as many as seven other people. So, if your focus is on acquiring new customers instead of keeping the ones you have, you are off the mark. Here is a brief overview on how to retain customers. - Ask. New York Mayor Ed Koch was famous for asking "How am I doing? He always knew where he stood, even if he wasn't always happy about the answer. So, survey your customers about their likes and dislikes. Then, follow through with the information you receive. - Profile. Learn as much as you can about your customers and then do something with that information to show them that you value them. Find out what makes a "best" customer and then put programs in place to move more of your customers into this category. - Reward. Humans like to be treated as if they are special, and they will return to businesses where they have had these positive experiences. Reward them with special deals, or just pay a little more attention to them. In this era of digital communication, just sending a hand-written note gets you major points. New business is exciting, I'll admit. But it is the clients you have that will bring you the most success over the long run. Don't spend five to 10 times more to bring in that new customer. Instead, invest a fraction of that to keep your customers coming back and referring similar "best" customers. Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.
MORE RESOURCES: Verizon sharpens GenAI tools to improve customer experience Mobile World Live Cognigy Named a Leader in 2024 “Conversational AI For Customer Service” Report The Bakersfield Californian NTTA customer service, Tarrant County district clerk spar over mistaken charge The Dallas Morning News No, GPT-4o isn't going to kill teaching or customer service Business Insider What Consumers are Saying About AI and Customer Service Customer Think For 13th Consecutive Year, Wolters Kluwer Customer Service Wins NorthFace ScoreBoard Awards Business Wire When consumers would prefer a chatbot over a person The Ohio State University News CommBox Launches Connect Partner Programme, Offering Market-Leading Automation and AI Capabilities to ... Business Wire Frequently asked questions and customer service CSPI Newsroom Top Banks Offering 24/7 Customer Service in 2024 Business Insider Customer Service & Support Hillsborough County (.gov) Senate Passes FAA Bill on Air Safety and Customer Service – The Presidential Prayer Team The Presidential Prayer Team Playvox Brings New Integrated Workforce Management Solutions to Freshworks Customer Service Applications PR Newswire Verizon Down? Users Report Service Outage, Call Dropping | Ways To Troubleshoot And Customer Support Times Now Customer Service Rep Confronts Customer Committing Fraud With The Consequences Of Her Actions. – 'It's okay to do ... Twisted Sifter How to contact Amazon UK Customer Service About Amazon.co.uk Citizen First Customer Service City of Lynchburg Lee Michaels’ Scott Berg: How to make unhappy customers happy Greater Baton Rouge Business Report Welcome to Riverside Public Utilities City of Riverside (.gov) Customer Assistance Programs DC Water Textron Aviation Unveils Expanded Global Parts Distribution Facility, Elevating Customer Service Yahoo Finance Britons Spend 800 Years Waiting to Speak to HMRC Business MattersBusiness Matters Genesys & ServiceNow join forces to revolutionise customer service ChannelLife Australia Air India rolls out iPad app for on board customer service Live From A Lounge Senate passes bill improving air safety and service for travelers, a day before FAA law expires Chicago Tribune At some point, construction gave up on customer service – but it's far from a lost cause New Civil Engineer Contact SEA Customer Care portseattle.org Buccaneers Continue to Excel in Season Pass Member Customer Service Experience, Voted No. 1 for Sixth ... Buccaneers.com AI is replacing customer service jobs across the globe The Washington Post Customer Service Center - Recreation & Wellbeing University of California, Berkeley Ministry of Immigration aims to improve customer service following altercation at Western Border Breaking Belize News Delayed On Southwest? You Can Now Skip The Customer Service Line And Request A $75 Credit Online Forbes Social media customer service statistics to know in 2024 Sprout Social What Your Business Can Learn From Southwest Airlines Business.com Elefante Music and School for the Performing Arts Seeking Customer Service Representative - School Services TAPinto.net Best Customer Service 2024 Forbes CFPB Issues Guidance to Halt Large Banks from Charging Illegal Junk Fees for Basic Customer Service Consumer Financial Protection Bureau New report lays bare HMRC customer service failings Politics.co.uk Klarna says its AI assistant does the work of 700 people after it laid off 700 people - Fast Company Utility Billing The City of Vancouver, WA Top Customer Service Programs for Small Businesses Business News Daily |
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