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Home Sweet Home Page
"Your home page is the world's introduction to you and your company. Make it COUNT!" - Heidi Richards Think of your home page as the cover of your brochure. It features exciting information about your company, but like a brochure it must be opened to reveal the rest of the message. It is connected to other pages in a way that allows other visitors to your site to move from one page to another by clicking on the highlighted text or images. Getting your home page up and running on the Internet requires design, operations, and the update of your information. Many Internet Service Providers offer home page construction for free, often with a standard format in their "host" package. This is an inexpensive way to get up and running more quickly on the Internet. In the beginning, it might be an option for your site. The options of design, operations, and update depend entirely on how much maintenance your site would require and how much information you want the surfer/customer to have. It could be as simple as listing your location, hours of operation, and the types of products and services you provide. Or as elaborate as picture graphics, movement, and even sound. Design It yourself. This no-frills approach is inexpensive. The many new and easy-to-use software applications available make it affordable to get started. Provided you feel comfortable with this do-it-yourself approach, and feel comfortable learning a new program you can create your own home page. There are, however, some disadvantages. There is no guarantee of quality for the finished product, and it requires a lot of time and energy. Microsoft offers a free package that allows Word users to build a Web site from their word processing software package. Check out their web site for Internet Assistant for Word (http://www.mircrosoft.com). Adobe has a package called PageMill 2.0, using click-and-drag commands that create web pages. Less than $100, it has the basics needed to create a site. Just call 800-833-6687. Corel offers a Web Graphic Suite of products. More expensive, but you can get more features. Corel's number is 800-772-6735. New packages become available frequently. Check out the computer software catalogs and local stores for what's out there. Hiring a Designer. Companies specializing in Web site design are abundant. And new companies are springing up all the time. Of course, it can cost up to $500.00 to develop a modest site. And about $30.00 per hour for updating the site. You will still need the Internet Service Provider to host your site. Updating your site. The more often your site is updated, the more successful it will tend to be. Active sites are updated weekly, maybe even more frequently. If you want your Web site to be more than a billboard, it could require several hours per week to keep the site current. It all depends on the types of products and services you provide. Make sure your Web Site is "linked" to other similar industry sites, and professional associations. Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business © 2005 - Heidi Richards Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is the owner of Eden Florist & Gift Baskets - http://www.edenflorist.com and the Founder & CEO of the Women's ECommerce Association, International http://www.WECAI.org (pronounced wee-kī) - an Internet organization that "Helps Women Do Business on the WEB." Basic Membership is FREE. Ms. Richards can be reached at http://www.HeidiRichards.com or heidi@wecai.org
MORE RESOURCES: How an ecommerce site increased commercial monthly organic traffic from 37K to 210K Search Engine Land What do Europeans, Americans and Australians have in common? Scammed $50M by fake e-stores The Register Shopify Stock: Shopify Earnings Top Views. E-Commerce Giant Plunges On Outlook Investor's Business Daily Arto Owner on Generational Businesses Practical Ecommerce Retail ecommerce spending grows in first third of year, Adobe data shows Digital Commerce 360 Holy Ecommerce! WB Invites Shoppers into the Luxurious World of Bruce Wayne with New 'Retail Storytelling' Experience Retail TouchPoints How to Start an E-Commerce Business in 2024 WebProNews Speakeasy Co. Unveils 2023 eCommerce Year In Review: Key Insights on Consumer Behavior and BevAlc Trends PR Newswire Adobe: E-commerce Spend Grows to $331.6B, as Consumers Trade Down to Cheaper Goods Online MESA Website News / Airlines face Q4 capacity 'balancing act' as they weigh up ecommerce potential theloadstar.com Ecommerce earnings recap: What you missed from Aritzia, Peloton and more Digital Commerce 360 New Ecommerce Tools: May 7, 2024 Practical Ecommerce How a TikTok ban could impact ecommerce retailers Digital Commerce 360 Google Revs Ecommerce SERPs Practical Ecommerce Essendant’s new interim CEO looks to fast-track B2B ecommerce Digital Commerce 360 Kazakhstan’s E-Commerce Surges by 79% in 2023 Astana Times From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers MarketScale Ahold Delhaize ecommerce switch helps Q1 sales in the U.S. Supermarket News Amazon introduces new shoppable ad formats Digital Commerce 360 Google Shopping May Show How Many Shoppers Purchased On Your E-Commerce Site Search Engine Roundtable Market Map: Ecommerce plots a comeback with 'prepurchase' startups PitchBook News & Analysis Builders FirstSource eyes $1 billion in digital sales by 2026 Digital Commerce 360 Global Access Celebrates 22 Years of Empowering Cross-Border Ecommerce with Revolutionary Technology The Herald Journal Shopify revenue and GMV grow more than 20% in Q1 Digital Commerce 360 Latam E-Commerce Giant Mercado Libre Holds $40 Million in Crypto – News Bytes Bitcoin News Bitcoin.com News Adobe: 2024 e-commerce spend exceeds $330 billion so far Chain Store Age ACV Auctions posts a strong Q1 Digital Commerce 360 New retailers partner with DoorDash, Instacart for last-mile delivery Digital Commerce 360 BigCommerce names a former Accenture executive as president Digital Commerce 360 Data, online delivery and the search for continual e-commerce improvement ComputerWeekly.com Best ecommerce tool of 2024 TechRadar US ecommerce sales penetration hits new high in 2023 Digital Commerce 360 B2B buyers want (and use) multiple digital sales channels Digital Commerce 360 TikTok to expand e-commerce business into Mexico, major Western European markets South China Morning Post Common E-Commerce Challenges Businesses Face - businessnewsdaily.com Business News Daily Goodwill opens Wellsboro ecommerce online location | Local | tiogapublishing.com The Wellsboro Gazette Platforms see scorching summer sending ecommerce sales soaring The Economic Times Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy Retail TouchPoints Payment cards lead e-commerce payments in South Korea Electronic Payments International U.S. ecommerce sales in Q4 2023 hit new high despite slow growth Digital Commerce 360 Alibaba’s flagship shopping site starts biggest revamp in 7 years South China Morning Post Liquidity Services posts mixed Q1 results for its B2B surplus assets marketplace Digital Commerce 360 E-commerce spend grows to $331.6 billion, as consumers trade down to cheaper goods online: Adobe Storyboard18 E-Commerce Bolsters Brick-and-Mortar Business Floor Focus Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt Startup Daily How to use social media ecommerce effectively in 2024 Sprout Social Specialty Food News Specialty Food Association Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more Digital Commerce 360 Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying Travel And Tour World Worldwide Retail Ecommerce Forecast 2024 eMarketer Legal Business Partner - Ecommerce Law.asia MerchantPro brings eCommerce leaders to the 2nd edition of dotCommerce Digital Forum on June 11th Romania-Insider.com With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 E-Commerce Study Shows Online Buying Grows but Consumers Still Face Delivery Problems Supply and Demand Chain Executive Exploring Temu's Fast Delivery Revolution in E-Commerce Retail Merchandiser |
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