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The Five Most Commonly Encountered, Off-putting E-commerce Errors
While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby Awards (my second time) and for the Inc. magazine Web Awards, as well as for my own clients. Here are the five irritants and obstacles that most frequently disrupt the visitor's shopping experience at e-commerce sites. Blunders are equally rampant at well-funded corporate sites and those from home-based businesses. The good news is that many of the errors are extremely easy and inexpensive to fix. About The Author Marketing guru Marcia Yudkin is the author of Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors into Buyers, from Top Floor Publishing (http://www.yudkin.com/mmakeover.htm) and numerous other books on marketing. She recently began offering Web site reviews for just $40 (http://www.yudkin.com/sitereview.htm).
MORE RESOURCES: How an ecommerce site increased commercial monthly organic traffic from 37K to 210K Search Engine Land Shopify Stock: Shopify Earnings Top Views. E-Commerce Giant Plunges On Outlook Investor's Business Daily Alibaba seeks growth in Mongolia with marketplace selling Chinese goods South China Morning Post Amazon launches a Prime-free marketplace in South Africa, its first in sub-Saharan Africa TechCrunch Retail ecommerce spending grows in first third of year, Adobe data shows Digital Commerce 360 Google Revs Ecommerce SERPs Practical Ecommerce Speakeasy Co. Unveils 2023 eCommerce Year In Review: Key Insights on Consumer Behavior and BevAlc Trends PR Newswire Adobe: 2024 e-commerce spend exceeds $330 billion so far Chain Store Age News / Airlines face Q4 capacity 'balancing act' as they weigh up ecommerce potential theloadstar.com From Home Delivery & Store Pickups to AI Integration: The Key to Embracing Ecommerce for Grocery Retailers MarketScale New Ecommerce Tools: May 7, 2024 Practical Ecommerce How a TikTok ban could impact ecommerce retailers Digital Commerce 360 Amazon introduces new shoppable ad formats Digital Commerce 360 Shopify revenue and GMV grow more than 20% in Q1 Digital Commerce 360 New retailers partner with DoorDash, Instacart for last-mile delivery Digital Commerce 360 ACV Auctions posts a strong Q1 Digital Commerce 360 Ahold Delhaize ecommerce switch helps Q1 sales in the U.S. Supermarket News Data, online delivery and the search for continual e-commerce improvement ComputerWeekly.com Market Map: Ecommerce plots a comeback with 'prepurchase' startups PitchBook News & Analysis Latam E-Commerce Giant Mercado Libre Holds $40 Million in Crypto – News Bytes Bitcoin News Bitcoin.com News Builders FirstSource eyes $1 billion in digital sales by 2026 Digital Commerce 360 Global Access Celebrates 22 Years of Empowering Cross-Border Ecommerce with Revolutionary Technology The Herald Journal TikTok to expand e-commerce business into Mexico, major Western European markets South China Morning Post Navigating the complicated bedroom category with e-commerce supplier Walker Edison - Furniture Today MerchantPro brings eCommerce leaders to the 2nd edition of dotCommerce Digital Forum on June 11th Romania-Insider.com Best ecommerce tool of 2024 TechRadar B2B buyers want (and use) multiple digital sales channels Digital Commerce 360 US ecommerce sales penetration hits new high in 2023 Digital Commerce 360 Guest Article: E-commerce and Plastic Packaging Regulations | SDG Knowledge Hub | IISD IISD's SDG Knowledge Hub Goodwill opens Wellsboro ecommerce online location | Local | tiogapublishing.com The Wellsboro Gazette Platforms see scorching summer sending ecommerce sales soaring The Economic Times Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy Retail TouchPoints Common E-Commerce Challenges Businesses Face - businessnewsdaily.com Business News Daily Alibaba’s flagship shopping site starts biggest revamp in 7 years South China Morning Post Natural Shrimp E-Commerce Update PerishableNews Liquidity Services posts mixed Q1 results for its B2B surplus assets marketplace Digital Commerce 360 U.S. ecommerce sales in Q4 2023 hit new high despite slow growth Digital Commerce 360 E-Commerce Bolsters Brick-and-Mortar Business Floor Focus Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt Startup Daily Specialty Food News Specialty Food Association Exploring Temu's Fast Delivery Revolution in E-Commerce Retail Merchandiser Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying - Travel And Tour World Descartes’ Annual Ecommerce Analysis Throws Light On Growth Of Online Buying Travel And Tour World How to use social media ecommerce effectively in 2024 Sprout Social Legal Business Partner - Ecommerce Law.asia E-Commerce Study Shows Online Buying Grows but Consumers Still Face Delivery Problems Supply and Demand Chain Executive The top 10 ecommerce sites in the US eMarketer Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more Digital Commerce 360 Worldwide Retail Ecommerce Forecast 2024 eMarketer With 14 million ecommerce sites, the US is atop the online world Digital Commerce 360 Has the Luxury E-Commerce Bubble Burst? The New York Times Alibaba subsidiary Lingxi Games shuts down game engine project South China Morning Post |
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