| |
| |
|
Email Marketing Information |
|
|
|
What's the Value of an E-mail Address?
Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article. Communicating by e-mail has a number of benefits: The e-mail addresses you have already collected, just like mailing addresses, are most valuable when they belong to the people who are connected and informed participants in your organization. Many organizations who consider "buying" an e-mail list will soon learn that their money will be wasted on strangers because their best prospects are the ones who are already acquainted with the good work you do. Therefore, it is worth the effort to cultivate your current list and do all you can to acquire their e-mail addresses and their permission to communicate with them by e-mail.
Merritt Olsen is a freelance writer and marketing consultant specializing in online and e-mail marketing. Need unique content for your e-mail newsletter that you can't find here? Merritt has the experience and the savvy to write about a variety of topics and can be reached through www.tomorrowsdonor.com. Copyright © 2004 Merritt Olsen & The Pursuant Group. Permission is granted to reprint this article in print or on your website so long as the paragraph above is included and contact information is provided to www.pursuantgroup.com.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Creative and Profitable Ways to Use Autoreponders An interested visitor who has been strolling through yoursite has finally come to just what she is looking for andis about to make a purchase. It's a sunny afternoon, andher cat, who happens to be sitting on the moss under thevisitor's large fifty-year-old snow-rose bonsai tree,suddenly jumps down, and the priceless tree topples over. Why Do Marketers Lie in their Emails? Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line. Why Does Nobody Visit My Web Site? After endless hours of writing, designing and programming your brand new web site is ready for prime time. You tested your shopping cart software and you made sure that all your external affiliate links have your affiliate id. Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. Why Email Marketing Matters According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. Free Mailing Lists: Good Or Bad? Advantages of the free mailing listsThe free newsletters are a great way to build a relationship with your customers, or with your potential buyers. Online, only a very small percentage of your visitors will buy on their first visit to your site. 5 Ways to Get Better Email Marketing Data Quality at Point of Collection Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. Email Communication Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related. Your Newsletters Are Pretty Lame If You Are Doing These 7 Things I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email.It's still like this today - for the publishers that are getting it right. The Importance of Building a List Out of all the possible approaches to affiliate marketing, lead capture and list building represents the smartest and most effective option.Why?A lost visitor is a lost sale. One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service. Explode Your Sales By Building Your Own Opt-In List! -------------------------------------------------Top 10 Ways to Quickly Build Your List-------------------------------------------------Have you ever wondered how many times you haveheard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet;probably,too many times for you to count.Unfortunately, it's also true - the real successfulmarketers build a loyal and faithful list of subscribers. Viral Marketing - Your Key to Gaining New Clients Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership. Youve Got Mail It seems that Google is revolutionizing the Net in more than one way. Recently they announced that they will be offering a free email service called Gmail. RSS vs Email: Its Not An Either-Or Question If you've been getting caught up in all this talk of RSS versus email, its time to stop wondering.Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. 11 Creative Ways You Can Use Autoresponders 1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results this amazing tool brings!For example, you can use your autoresponder to. How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists Any business today, be it online or off needs a solid foundation, without one a business will topple.Think of your business as a skyscraper, each level or floor is a different function within your business. Virtual Marketing in a Tangible World One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets.It is nearly impossible to remain profitable while employing enough people to maintain frequent contact with existing clients, let alone seek new clients. Combating List Building Frenzy: Take The Time To Promote It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on this and everywhere you look another "matrix" lead generating system springs up.
|
| home | site map |
| © 2006 |
