Email Marketing Information

Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issuestargeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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International Business Times

Top Email Marketing Firms 2012
International Business Times
By Surojit Chatterjee: Subscribe to Surojit Chatterjee's RSS feed Email marketing is one of the oldest tools of Internet marketing and one of the most economically viable methods of increasing sales conversion. However, over the years, ...

and more »


StrongMail to Present Email Marketing Strategies at 2012 Email Evolution ...
MarketWatch (press release)
Three of StrongMail's email and interactive marketing experts will present practical strategies for improving email marketing program performance, implementing integrated lifecycle programs and effectively leveraging social media.

and more »


5 Biggest Email Marketing Facepalms Of 2011
Customer Think (blog)
So before you send out your next batch of email newsletters, take heed of these 5 huge email marketing facepalms from 2011 to avoid. Getting an email newsletter that you didn't sign up for feels like an invasion of privacy. Small businesses often start ...

and more »


GetResponse Releases Report “The State Of Email Marketing in SMBs – 2011″
Small Business Trends
WILMINGTON, Delaware – (Press Release – February 6, 2012) – GetResponse, leading email marketing provider and flagship product of Implix, today announced that their report, “The State of Email Marketing in SMBs – 2011,” is now available for download.
Firms urged not to forget B2B email marketingBusiness Strata - Business News

all 2 news articles »


After A Decade Of Email Marketing B2B Companies Need A New Approach
openPR (press release)
(openPR) - Email marketing has been around successfully for over a decade, but now the efficiency is declining as people in companies no longer take advice. They want to investigate them selves. London, 10 February 2012 - In order to offer B2B ...



Constant Contact and eTapestry Integration Now Available for Nonprofits
MarketWatch (press release)
"The integration of eTapestry and Constant Contact has greatly simplified how we manage our email communications," said Dave Redelfs, Open Arms International's director of operations, and a user of both Constant Contact Email Marketing and eTapestry.
Constant Contact Poll Finds Franchisors and Franchisees Expect Positive ...Business Wire (press release)

all 7 news articles »


New York Giants Email Marketing is Not Clicking
Multichannel Merchant
If the headline or the subject line let me know there was exclusive merchandise not available in my local bricks and mortar environment, then I'm clicking through (CLICK TO ENLARGE IMAGE). The New York Giants are in Super Bowl XLVI because its offense, ...

and more »


Use of B2B email marketing on the increase
Business Strata - Business News
Despite January generally being a slower month than most for the implementation of B2B email marketing, the latest findings from GetResponse have found that use of the medium is on the rise. The firm's State of Email Marketing report found that most ...
GetResponse Releases Report "The State Of Email Marketing in SMBs - 2011"San Francisco Chronicle (press release)
SMBs Missing Email List-Building OpportunitiesMarketingProfs.com (subscription)

all 4 news articles »


Apps and Email, Together at Last
Portfolio.com (blog)
“More and more small businesses are connecting with customers through social media and email marketing, and mobile engagement is the next new frontier for them,” said Kevin O'Brien, director of the AppConnect Program for Constant Contact.
Constant Contact And ETapestry Integration Now Available For NonprofitsTheStreet.com (press release)
Constant Contact Delves into Daily Deals, Mobile MarketingDaily Deal Media
CONSTANT CONTACT, INC.: Formstack and Constant Contact Launch First-Of-Its..4-traders (press release)
Mobile Marketing Watch
all 13 news articles »


Five top tips to improve your email marketing
StartupSmart
With the rise in daily deals sites and many retailers looking to shift stock quickly at discounted prices, email marketing remains an important tool. It can also help make your brand feel warm and personal to customers.


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