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An Introduction to Auditing Your Email Audiences
Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating your offering with a credible auditing organisation conveys images of trust, essential for first time advertisers unsure of your corporate reputation and credibility. Email newsletters are fast becoming an integral part of many organisation's offering to advertisers. With low unit costs, infinite scalability and massive flexibility, sponsors are paying to appear on everything from regular "event updates" through to information-packed newsletters. Historically, the draw back with using email as a channel was that it was not auditable- a significant hurdle when attracting new sponsors. Whilst the business case for auditing is clear, the rapid emergence of email newsletters mean that organisations faced some headaches- can you audit an email newsletter? The answer is yes, and Adestra have been working with a number of publishers to implement auditing on their email newsletters. Overview Every time an email is broadcast, it is distributed through an email mail server. On sending, Adestra record who the email is to be sent to, and with which communication. Using our technology, each email address we broadcast to is individually tracked allowing us to match all replies. From automated bounced addresses through to individual responses, Adestra's mail logs contain all information about the broadcast. This information is then analysed by your auditors who will verify your audience and provide you with a statement in the usual way.Getting started
Adestra provide welcome tactical advice and input on our client's email marketing program. For more information about how we can work together with you to improve your email marketing, please visit www.adestra.co.uk/email_marketing and ask us about our email marketing services Paul Crabtree is presently Marketing Director of Adestra (http://www.adestra.com), a UK based digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Adestra's client portfolio includes many UK based publishers including Janes Information Group, Informa, Lexis Nexis, OUP, Blackwells and others. Previous to this role, Paul was responsible for heading-up online marketing for Informa Telecoms' publishing division working on a portfolio of reports, newsletters, ad-led vehicles and the industry portal telecoms.com. Paul will draw on his 5 years of focused experience in working in online marketing for publishers.
MORE RESOURCES: 17 of the Best Email Marketing Services for Small Businesses and How They Can Equip You for Growth Influencer Marketing Hub Email Marketing Tactics That Work Social Media Examiner Streamlining success: The impact of email marketing automation Hospitality Net How to Effectively Use Email Marketing for the Holiday Season The Motley Fool Celebrating the best in email marketing Fast Company Email marketing challenges and fixes Richmond News Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire 31 Best Email Marketing Software Platforms for 2024 [+Email Marketing Cost Estimator Tool] Influencer Marketing Hub 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Future of AI in Email Marketing WebProNews B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily The indispensable art of email marketing: Connecting with your audience Supply House Times Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Design Trends for 2024 Designmodo 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Email Marketing Friday Forum - February 9 MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Email Marketing Trends for 2024 Hotel News Resource 7 Email Marketing Best Practices in 2024 Metricool 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub Study: 6 Insights on Holiday Email Marketing WhatTheyThink Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Top 23 B2B Email Marketing Statistics You Need to Know in 2023 Influencer Marketing Hub 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub The ActiveCampaign Email Marketing Features You Should Know About Solutions Review Enter Everlytic's You Mailed It Email Marketing Awards today Bizcommunity.com Does email marketing still matter, and why? MintTwist Blog 11 Free Email Marketing Services Compared — The Ultimate Email Marketing Guide Influencer Marketing Hub Salesforce Marketing Cloud Review 2024 | Best Email Marketing Services and Survey Software - businessnewsdaily.com Business News Daily Free Email Marketing Templates Designmodo |
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