Email Marketing Information |
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Attract New Subscribers With Magnetic Ads
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes. No one's going to give a hoot about your e-zine unless you tell them what they'll GET out of it. Write them down now. For example, my other e-zine, "Publish for Profits," tells how to publish and promote an effective e-mail newsletter.. By showing my readers how to publish and promote an effective newsletter, "Publish for Profits" helps them attract new clients/customers and increase sales. THAT's what they really care about! Get your result down to one or two sentences. You now have the "body" of your ad. Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Here's where you can really grab the reader, effectively saying, "Hey, look over here!" Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine. Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention. IMPORTANT NOTE: Don't overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers' attention, but don't cram your message down their throats. These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy. "you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn" All good ads give a call to action. Never make your reader have to assume what to do next! YOUR call to action is obviously to ask the readers to sign up for your e-zine. Do this in your last line or two. Example: 'Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.' There are generally two ad sizes you'll need for an effective e-zine ad campaign. To write your sponsor ad, just take your classified ad and build onto it. Give us more benefits and details. Again, remember to use all three components: headline, body, and call to action. Remember - your words are selling your ezine! Everyone's finally catching on to the fact that publishing an e-zine is an incredibly effective self-promotional tool. That means you have plenty of competition, and that you'll have to work to SELL your e-zine to prospects. We're all so overwhelmed with information these days, that it's not enough to just offer us something FREE - you need to show us how it will be worth our time! Take your time to craft a truly COMPELLING ad for your e-zine. It will be well worth it. (c) 2001 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: 17 of the Best Email Marketing Services for Small Businesses and How They Can Equip You for Growth Influencer Marketing Hub Email Marketing Tactics That Work Social Media Examiner Streamlining success: The impact of email marketing automation Hospitality Net How to Effectively Use Email Marketing for the Holiday Season The Motley Fool Campaign Monitor Review PCMag Celebrating the best in email marketing Fast Company Email marketing challenges and fixes Richmond News Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool 31 Best Email Marketing Software Platforms for 2024 [+Email Marketing Cost Estimator Tool] Influencer Marketing Hub Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Future of AI in Email Marketing WebProNews B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com Best email marketing service of 2024 TechRadar Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily The indispensable art of email marketing: Connecting with your audience Supply House Times Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Design Trends for 2024 Designmodo 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Email Marketing Friday Forum - February 9 MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Email Marketing Trends for 2024 Hotel News Resource 7 Email Marketing Best Practices in 2024 Metricool 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub Study: 6 Insights on Holiday Email Marketing WhatTheyThink Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub Top 23 B2B Email Marketing Statistics You Need to Know in 2023 Influencer Marketing Hub The ActiveCampaign Email Marketing Features You Should Know About Solutions Review Does email marketing still matter, and why? MintTwist Blog 11 Free Email Marketing Services Compared — The Ultimate Email Marketing Guide Influencer Marketing Hub Salesforce Marketing Cloud Review 2024 | Best Email Marketing Services and Survey Software - businessnewsdaily.com Business News Daily Free Email Marketing Templates Designmodo |
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