Email Marketing Information

Email Marketing Information

Build Credibility With an Email Course


When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know.

How Effective is Your Email? How Can You Tell?


Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years, I consented to use it this one time in order to do the necessary tracking.

Could This Be The End of Sp^am?


The war on sp^am has so far been waged on two fronts:legislation to make sp^am illegal and filters that prevent sp^amreaching its destination.But neither approach has worked.

How To Use a Message Sequence to Increase Your Sales


If there's one thing I've learnt in over 3 years ofweb marketing, it is this: you *must* follow up withyour visitors.The statistics are very clear about this: the 1stcontact produces 2% of sales, the 5th to12th contactsproduce 80% of sales.

11 Extraordinary Ways To Expand Your Subscriber List


Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone.

Whats on YOUR Subscriber Thank-You Page?


When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers.

5 Things You NEED to Know About Your AOL 9.0 Subscribers


In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.

Save Time By Creating Email Signature Templates


If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate.

How to Do an E-mail Interview in 9 Easy Steps


Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers.

How To Set Up an Ezine Encyclopedia


Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.

15 Ways to Manage Your E-Mail More Effectively


? Are you tired of searching for e-mail messages you know are somewhere?? Is your electronic "In Box" full of outdated messages?? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%.

Should You Publish a PAID E-zine?


Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends.

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter


If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

A Guide To Automated Email Marketing


You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.

Why Do Marketers Lie in their Emails?


Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line.

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International Business Times

Top Email Marketing Firms 2012
International Business Times
By Surojit Chatterjee: Subscribe to Surojit Chatterjee's RSS feed Email marketing is one of the oldest tools of Internet marketing and one of the most economically viable methods of increasing sales conversion. However, over the years, ...

and more »


StrongMail to Present Email Marketing Strategies at 2012 Email Evolution ...
MarketWatch (press release)
Three of StrongMail's email and interactive marketing experts will present practical strategies for improving email marketing program performance, implementing integrated lifecycle programs and effectively leveraging social media.

and more »


5 Biggest Email Marketing Facepalms Of 2011
Customer Think (blog)
So before you send out your next batch of email newsletters, take heed of these 5 huge email marketing facepalms from 2011 to avoid. Getting an email newsletter that you didn't sign up for feels like an invasion of privacy. Small businesses often start ...

and more »


GetResponse Releases Report “The State Of Email Marketing in SMBs – 2011″
Small Business Trends
WILMINGTON, Delaware – (Press Release – February 6, 2012) – GetResponse, leading email marketing provider and flagship product of Implix, today announced that their report, “The State of Email Marketing in SMBs – 2011,” is now available for download.
Firms urged not to forget B2B email marketingBusiness Strata - Business News

all 2 news articles »


After A Decade Of Email Marketing B2B Companies Need A New Approach
openPR (press release)
(openPR) - Email marketing has been around successfully for over a decade, but now the efficiency is declining as people in companies no longer take advice. They want to investigate them selves. London, 10 February 2012 - In order to offer B2B ...



New York Giants Email Marketing is Not Clicking
Multichannel Merchant
If the headline or the subject line let me know there was exclusive merchandise not available in my local bricks and mortar environment, then I'm clicking through (CLICK TO ENLARGE IMAGE). The New York Giants are in Super Bowl XLVI because its offense, ...

and more »


PR Web

Constant Contact Enters Daily Deals Space with MobManager
Trefis (subscription)
Constant Contact started out as an email marketing solution offering event marketing and online survey tools. Eventually, it entered the social media marketing space with the launch of Social Campaigns, which enables businesses to run social marketing ...
Magmito Mobile App Creation Tool Now Part of Constant Contact AppConnect ...San Francisco Chronicle (press release)
Formstack and Constant Contact Launch First-Of-Its-Kind Online Form and Email ...MarketWatch (press release)

all 15 news articles »


Constant Contact and eTapestry Integration Now Available for Nonprofits
MarketWatch (press release)
"The integration of eTapestry and Constant Contact has greatly simplified how we manage our email communications," said Dave Redelfs, Open Arms International's director of operations, and a user of both Constant Contact Email Marketing and eTapestry.
Constant Contact Poll Finds Franchisors and Franchisees Expect Positive ...Business Wire (press release)

all 7 news articles »


Use of B2B email marketing on the increase
Business Strata - Business News
Despite January generally being a slower month than most for the implementation of B2B email marketing, the latest findings from GetResponse have found that use of the medium is on the rise. The firm's State of Email Marketing report found that most ...
GetResponse Releases Report "The State Of Email Marketing in SMBs - 2011"San Francisco Chronicle (press release)

all 4 news articles »


Apps and Email, Together at Last
Portfolio.com (blog)
“More and more small businesses are connecting with customers through social media and email marketing, and mobile engagement is the next new frontier for them,” said Kevin O'Brien, director of the AppConnect Program for Constant Contact.
Constant Contact And ETapestry Integration Now Available For NonprofitsTheStreet.com (press release)
CONSTANT CONTACT, INC.: Formstack and Constant Contact Launch First-Of-Its..4-traders (press release)
Constant Contact Delves into Daily Deals, Mobile MarketingDaily Deal Media
Mobile Marketing Watch
all 13 news articles »

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