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Email Marketing Information |
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How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years ofweb marketing, it is this: you *must* follow up withyour visitors. The statistics are very clear about this: the 1stcontact produces 2% of sales, the 5th to12th contactsproduce 80% of sales. I knew about this for years but didn't act on it.Then, about 8 months ago I wrote a 5 Day Email Courseabout my eBook (Ezine Writer) and offered it to myvisitors. The response was amazing - my sales almost doubled. This is how it works: When visitors leave the index page of my website, apopup appears inviting them to join my newsletter. When they join, they also receive a free subscriptionto my 5 Day Email Course, which is delivered bysequential autoresponder. But there's an important detail here. You don't wantthe popup appearing when your visitors click on the'order' link - it distracts them and you could wellmiss a sale. So the popup has to be designed so that it *doesn't*appear when the order link is clicked. You do this by including an 'exit=false' tag withinthe order link. You can get the code for this - andfor the popup - at:http://www.ezine-writer.com/popup-code.html The next thing to do is set up your Message Sequenceon sequential autoresponders. There are two ways of doing it - you can use aweb-based service or you can install a script on yourserver. I use a web-based service (aweber) - mainly because myweb host doesn't allow mailing scripts of any kind. Here are two of the best-known web-based services:http://www.aweber.com http://www.getresponse.com If you want to avoid monthly fees, there are sitesthat offer free sequential autoresponders (but theywill insert their own ads in your autoresponse): http://www.freeautobot.com/ The advantage of a web-based service is thateverything is done for you. The downside is monthlyfees and a limited number of follow-ups (you can getmore, but you have to pay for them). The second method is to install a script on yourserver. Here are some scripts that give you unlimitedautoresponders: http://www.smithfam.com/follow-up.html The advantages of a script? You have no monthly fees(just a one-time payment for the script) and you getunlimited follow-ups. So, those are the tools you need to deliver yourMessage Sequence. Writing your Message Sequence is quite an art and youmay need some help. Here is an excellent shorttutorial:http://autorespondertools.com/autoresponder_follow-up_series.htm That's it! All the info you need to double yourconversion rate. ------------------------------------------------------------
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