Email Marketing Information |
|
What A Newsletter Can Do For Your Business
Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging. Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a schedule. Why bother? Because the rewards are there for those who enter the newsletter game. 1. Build loyalty: Send out a regular newsletter to your customers to build loyalty. Better informed customers are better customers. 2. Educate: A regular newsletter can educate distributors, sales reps, or even prospects. 3. Boost credibility: Publishing a newsletter is a way to send out great information with your name on it. 4. Stay in touch: Advertising not in your budget? Exhausted your public relations options? A newsletter can keep your name in front of a small, well-defined audience. 5. Repeat your message: Repetition is an important facet of a successful communications program. A newsletter is another way to deliver your message. 6. Control. Control. Control: Audience. Message. Timing. You control it all with a newsletter. 7. Cost efficiency: Send out an electronic newsletter, and you can save on time, printing and postage. Plus you can use it as content on your web site. About The Author Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful business-to-business marketing and communications programs. Sign up for Claire's monthly newsletter, Communique, at www.clairvoyantcommunications.com. Claire can be reached at 763-479-3499 or e-mail to claire@claircomm.com
MORE RESOURCES: Best email marketing service of 2024 TechRadar Email Marketing Tactics That Work Social Media Examiner Best Email Marketing Software and Solutions 2024- businessnewsdaily.com Business News Daily Celebrating the best in email marketing Fast Company Email Marketing Tips to Make Your Next Campaign a Success Business News Daily Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Future of Email Marketing: Data and Personalization Business News Daily Five ways AI supports email marketing eMarketer Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How MSPs Can Use DMARC to Boost Email Security Channel E2E How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com June Newsletter Ideas and Examples for 2024 Designmodo Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Email Marketing for Small Business: 4 Key Tips Funding Circle 7 Email Marketing Best Practices in 2024 Metricool 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub The 8 Most Notable Email Marketing Trends Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub 100 Email Marketing Statistics Every Business Should Know Small Business Trends Survey: Spike in Use of AI in Email Marketing Associations Now Free Email Marketing Templates Designmodo Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily New Gmail and Yahoo Policies Impact Ecommerce Practical Ecommerce Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network |
RELATED ARTICLES
15 Ways to Manage Your E-Mail More Effectively ? Are you tired of searching for e-mail messages you know are somewhere?? Is your electronic "In Box" full of outdated messages?? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%. Creating Demand With Email Newsletters You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. 4 Time-Saving E-Mail Tips! E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this opens up a huge possibility for more business. The List Is The Thing Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors. Promote Your Web Business With Every Email You Send! Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime?When you meet someone you might give him or her one of your business cards. Success Guaranteed With Your Opt In List Some time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be reached with my own opt in list. Internet Tip of the Week: Mistakes Count Against You Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Are Your Subscribers Receiving Your Newsletter? In my e-mail one day, I received the following message:"Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. New Realities for E-Mail Marketing Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what's worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks. Successful Advertising Most folks starting out on the Internet have tried freeclassified ads sites and they usually get hit by peopletrying to sell you stuff. Or, they get into the top twentyresults in the Search Engines, and a week later drop tonumber 164. unorthodox email subject tricks -500% more responses! 5 unorthodox email subject tricks -500% more responses!(c) Copyright S. Kumar 2004http://www. Why Your Email Distribution List is Your Best Source of New Sales Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales. Writing Effective Emails Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation. The Power Of Email Marketing Have You Considered The Power Of Email MarketingOld vs. NewIf we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. Real Estate Agents - What Type of Content Should You Include in Your Newsletter? One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that the agent is their local real estate expert. 7 Key Items To Include In Your Email Signature File One of the most important and often overlooked methods of promoting your on line business or service is your email signature file (sometimes called a "sig"). There are two types of signature files, one is the more simple one at the close of each email, the other might be attached to writing or discussion group posts, etc. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. A Review on Email Go Getter System (EGGS) A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders out there is that EGGS is hosted and run entirely on your own web server. Internet Tip of the Week: Seven Rules of Email Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that if they write their E-mail in ALL CAPS it will be more effective. Introduction to Autoresponders If you've reached the point of exhaustion trying to keep upwith answering the mountain of emails that threatens tobury you alive every single day, you're ready to learnabout autoresponders.The bad news is that people expect prompt replies to theiremail inquiries. |
home | site map |
© 2006 |