| |
| |
|
Email Marketing Information |
|
|
|
unorthodox email subject tricks -500% more responses!
5 unorthodox email subject tricks -500% more responses!(c) Copyright S. Kumar 2004http://www.learnhomebusiness.com If your email subject line doesn't get read -Nothing gets read! And it is worse now! **DoubleClick Q2 E-Mail Trends Report, published in September 2002, reveals that e-mail marketing click-through rates DROPPED in Quarter2-2002 to 4.9% from 6.8% in Quarter1-2002! These findingsare based on 1.7 billion emails sent out by hundreds of clients. The report also reveals a bounce-back rate of 12.6%! -An all time HIGH in Quater2-2002.** The writing on the wall is clear! email marketingstrategies has to be redefined and innovated. And the FIRST STEP begins with the subject line!All the hard work that you have put up in settingup your email becomes useless if it is deleted. The 5 different methods listed here will add a strong psychological punch to the subject line which will increase the chances of your message getting opened! These suggestions are based on Research Data and my own personal experience where I get a click-through ratio of over 8%. *#1: Keep The Subject Line Short And Different:* The shorter the email subject line-the better. Add a little mystery to it. If possible associate it with money. For e.g.: " John's $ 49.99 Refund!The above subject line is what I use after my 5thfollow up for upgrading my eBook the Deluxe version. Inside the body of the message the first sentence is the exact 'refund message' he will be getting if the customer choose for a refund after upgrading. I have been receiving a click through ratio of about 7.5 to the URL,http://www.learnhomebusiness.com/upgradeglobal.htm *#2: Innovative Personalization On The Subject Line:* Note the above subject line again! "John's $ 49.99 Refund! If the customer name is john, It is better to say "John's $49.99 Refund! --Than to Say, John your $49.99 Refund This works best on your 3rd follow up onwards. Or ifyour are giving something valuable like a Free Giftyou can use it on the First email. e.g. "John's Free Gift! *#3: 'RE': In Subject Line Is Very Important To People:* Is there a different way to use RE:? Consider these two examples, The usual one - Re: John, your income stream!The one I use - John -re: Your Income Stream! The second one is the one that I use to drivetraffic to the 50%-commission affiliate program forall my 38 info products. Again I get a click throughratio of 7.5% to the URL,http://www.learnhomebusiness.com/affiliate.htm *-#4: Use Quotation " In The Subject Line:* Using quotation in the subject line arrests a personseyes on the subject line. e.g.: "John's $49.99 Refund! *-#5: People Like To Be Updated, Upgraded And Remain Current:* Use the word "update" and "upgrade" intelligently in thesubject line. For e.g.: "John's important update. Open! Whenever I add a new affiliate program, an email with the above subject line goes out to my valuable customers. Theresponse rate has been good enough -especially when Iam inviting them to join under me. *Additional Tip* You can use the personalization suggestion givenabove even in your autoresponder. For eg if thepersonalization tag given to you by your autoresponderis , all you have to do is Insert: "'s $49.99 Refund! --which will read as"John's $49.99 Refund! (Watch " and 's) I hope this article to be of use to you. There are manymore 'email subject tricks' to be discussed which I willbe covering in a future article as I have already stolena major chunk of your valuable time! S. Kumar is the author of 3 eBooks: "Become A Global Homebusiness Pro...""Sales Letters That Get you Immediate Results""Sales Doubler" - The New Smart Free Sales Tool Download All 3 Of Them For FREE From His Site: http://www.learnhomebusiness.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Increasing Email Deliverability Most email marketers know that it is important spam-check email messages before sending them out, as this may identify potential issues that cause emails to be marked as spam.It should be noted however that the results generated by the spam-check feature should act as guidelines only. Using Blind Carbon Copy (BCC) For Email Privacy Need for PrivacyPeople have become hypersensitive about their privacy during the last few years. They now expect that their details will be used only for the purposes for which they have been provided and not shared by original trustees. Free Mailing Lists: Good Or Bad? Advantages of the free mailing listsThe free newsletters are a great way to build a relationship with your customers, or with your potential buyers. Online, only a very small percentage of your visitors will buy on their first visit to your site. Email Builds Brands Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:* Brand Awareness* Market Intelligence* Web Traffic* Prospect Leads* LoyaltyBuild Brand Awareness. The Name Squeeze - Should You? Shouldn't You? This is a little "beauty" of an idea if you want to grow a massive list QUICKLY! But some are wary of trying it. They worry it turns customers away. Having an Opt In List As an Affiliate Marketer Is Crucial What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking.Opt-in list building and lead capture is one of smartest and most effective strategies that affiliate marketers can use. Direct Marketing Strategies for Holiday Email Promotions Tis the season to leverage customer interest data for successful email marketing.All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Do Your Autoresponders Drive Your Customers Crazy? A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy me now" link for the main product that is being promoted. Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read There's an old saying 'Manners maketh the man (or woman)' and this still applies in the 21st Century, even though everything now seems to happen twice as fast.Most people respond much better if you treat them respectfully. 6 Simple Ways to Manage Your Emails Better E-mail, a wonderful communication tool is also the greatest challenge to manage. Hundreds of mails pouring in from friends, forums, business associates, customers and subscribed newsletters and spam mail with enticing subject headers. To Personalize Or Not To...That is the Question If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Spam! Whats the Real Problem Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short).That definition does several things we should look at. Build or Buy--Should You Build Your Own Opt-in Email List? The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses. Should You Publish a PAID E-zine? Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends. How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?Well, here's your opportunity. Build Your Opt-In List Today There are many services available to help your with building a opt-in list. I am going to show your how to start building your opt-in list starting today right now this very minute. What Do Your E-Mail Messages Say About You? There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. Sometimes without giving it much thought an e-mail is sent in anger. How's Your E-mail Etiquette In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing the importance of text - particularly e-mails - as the primary means of business communication. Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers Do you publish an e-zine or newsletter?If you answer yes, you may already know how difficultit is to build your subscribers' list.Most people use fake or throw away e-mail addresses. Protect Yourself Legally with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail).
|
| home | site map |
| © 2006 |
