Email Marketing Information |
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Build or Buy--Should You Build Your Own Opt-in Email List?
The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses. But if there is one thing I've learned as the owner of an ezine, it is that the easy road is not always the one that brings you the best results. The problem with buying an email list is that none of the people on that list know who you are. When they receive an email from you, most likely they will just delete it without bothering to open it. That is why it is so beneficial to build your own opt-in email list. Yes, creating a list from scratch is the more difficult and time-consuming solution, but at least it is a solution. Email lists rarely bring the desired results, so the money you spend on them might as well be flushed down the toilet. Email marketing and ezine distribution isn't about blasting a bunch of strangers with sales pitches and information they don't want and didn't ask for. If you really want to achieve results with your email list, you need to build your own. Here is a list of questions you need to ask yourself when building your email list: *Who is your target audience and what do you have to offer them? *What kind of relationship do you want with the recipients of your emailings? *What method or methods will you use to collect email addresses? Web forms, registration or subscription forms, trade shows, telephone contacts and sales calls are all viable ways to get the email addresses of people who will be interested in what you have to offer. *Will your emails come in the form of ads, newsletters, deals and specials, company announcements and press releases, or discussion lists? *Will you handle the creative aspects of your mailings, such as copywriting and editing, or will you need a little help? Once you're ready to start building your list, use outside lists to help you get started. You can recruit opt-in list members by renting an opt-in list to send out an announcement. You could also try taking out an ad in a targeted email newsletter or discussion list. About The Author Mohamed Rabea is the owner of one of the Internet's most popular home based business and marketing websites, available from http://www.bizpeak.com & http://www.bizpioneer.com
MORE RESOURCES: 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Best email marketing service of 2024 TechRadar Email Marketing Tactics That Work Social Media Examiner Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Best Email Marketing Software and Solutions 2024- businessnewsdaily.com Business News Daily Celebrating the best in email marketing Fast Company Email Marketing Tips to Make Your Next Campaign a Success Business News Daily Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Five ways AI supports email marketing eMarketer The Future of Email Marketing: Data and Personalization Business News Daily Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce 7 Email Marketing Best Practices in 2024 Metricool 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia Email marketing challenges and fixes Richmond News 100 Email Marketing Statistics Every Business Should Know Small Business Trends Free Email Marketing Templates Designmodo Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Survey: Spike in Use of AI in Email Marketing Associations Now |
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