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The Power Of Email Marketing
Have You Considered The Power Of Email Marketing Old vs. New If we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. Even today most telesales people will tell you that they make approximately 100 calls per day. It varies form company to company but only a small subset of these people are spoken to. At least when they are an appropriate email can be sent to them and they will be directed to the online brochure - vis-à-vis their website. The immediate communication is amazing and email takes immediate advantage as it can arrive even whilst the conversation is happening. No longer do you have to wait for the 'snail mail' approach which will take on a good day 24hours but in reality up to 36 hours then arrange a follow-up. Email Marketing So what are the benefits of email marketing? Email marketing is rapidly becoming the primary leader for contacting prospects and clients. Here are the main reasons why email marketing is a high priority for many organisations: 1. It's immediate - from idea to delivery can take less than 12 hours. Gone are the days when you had to get your creative agency to prototype a campaign, coming up with visuals that needed amending. These amendments alone took days to prepare. Once the artwork was completed you then had to wait for the finished item to go to the printers to be printed and then the finished mailer would then arrive some days afterwards. Once you had engaged the willing hands of people inside the companies they would then put all of the mailshot together and someone would be nominated to take it to the Post Office for the bulk discount. (I didn't like the taste of the envelopes that had to be stuck down!) Not surprisingly the old way has now become - no way. 2. Cost - with the noted absence of production and postal costs email campaigns are sought after as they are just so cost effective. It is possible to email up to 2500 emails for a s little as $30 per month. Simply put being this cost effective method available to large and small companies has become a 'no brainer'. 3. Personalisation - for every email campaign having a personalised mailshot means that you will get more attention. No longer is the Dear Sir/Madam or Dear Client an acceptable way to carry on. You can easily change and personalize mail shots either using titles or first name if appropriate. 4. Metrics - This is possibly the most powerful weapon that today's marketer has. Understanding basics that would be impossible in the old days has proven to be very successful and appealing. Imagine that you can now establish: a. who opened the mail, Given all of these metrics you can now establish the 'warm' clients and where their interests lie. Additionally you could take a view that if a certain email marketing offer was opened up on a regular basis or several times during the day then this would indicate specific interest. Armed with this knowledge you could then easily target those people who were active. 5. Testing - Imagine that you can now test new ideas rapidly. Fortunately the feedback and open rate for each campaign can be understood and then adjusted easily before sending out a larger campaign. 6. Remain in touch - communication is vital and building brand loyalty is essential. Sending out a email campaign t inform (a newsletter), a press release or an offer will help you to remain in touch with your market. 7. No need to understand HTML - HTML is complex for most people, learning how to code before sending a campaign is not really going to grab the attention of most managers or marketers. Fortunately some highly customisable email templates can be used. Although there is a learning curve and it will take time becoming proficient in the technology should not be an inhibitor. Given that most people will pick up new skills quickly it shouldn't be long before you can change the colour, layout and import logos and styles that your recipients will recognise and also look forward to Given that it's not about if you decide that email marketing is for you it's about when you decide. The rapid growth that email marketing is enjoying is perfectly understandable - don't get caught out and wait forever you could be enjoying a new way to market. We can show you how to create a campaign and maximize results allowing you to benefit from more business and generate happy clients. Mike Palman http://www.thesalesacademy.com
MORE RESOURCES: Best email marketing service of 2024 TechRadar Email Marketing Tactics That Work Social Media Examiner Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Best Email Marketing Software and Solutions 2024- businessnewsdaily.com Business News Daily Celebrating the best in email marketing Fast Company The Future of AI in Email Marketing WebProNews Email Marketing Tips to Make Your Next Campaign a Success Business News Daily Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights The Future of Email Marketing: Data and Personalization Business News Daily Five ways AI supports email marketing eMarketer Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia Email Marketing for Small Business: 4 Key Tips Funding Circle 7 Email Marketing Best Practices in 2024 Metricool 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog The 8 Most Notable Email Marketing Trends Influencer Marketing Hub What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub 100 Email Marketing Statistics Every Business Should Know Small Business Trends Free Email Marketing Templates Designmodo Survey: Spike in Use of AI in Email Marketing Associations Now Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network 12 best practice tips for successful email marketing in 2024 internet earnings 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub |
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