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10 Reasons to Outsouce Your Next Email Marketing Campaign
So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider?? 1. An ESP allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version to those who can receive HTML and a text version to those who can't. An SEP does not recognise whether the recipient can read HTML emails or not when sending emails. Therefore if you send an HTML email to all your recipients, those who cannot receive HTML emails receive what looks to them like gobbledygook - which reflects badly upon your Company and results in many unsubscribes. 2. An ESP cannot send viruses as they are designed to only send emails, not receive them, hence they are virus free. Using an SEP, you may unknowingly send a virus to your recipients, as your computer can receive emails and viruses. 3. Using an ESP, you can personalise your emails, thereby not only helping with to build the client/customer relationship, but also enabling the success rate to be higher as the email will be more Spam filter friendly. 4. Each email is individually sent rather than the typical bulk send by SEP's. The Privacy law now required all bulk emails to use the BCC field (rather than the CC field), which in turn restricts your recipients to receiving the email, as many government and other corporations have set their SPAM filters to reject all BCC emails. 5. An ESP uses sophisticated software to automate the unsubscribe/subscribe process. When using a simple "click here to unsubscribe" link, you are putting the onus on the recipient to unsubscribe successfully. If you are using BCC, the recipient is unable to know which email address they need to use to manually unsubscribe. If they unsubscribe using the wrong email address, you will then still send them emails in the future, hence risk being reported by the recipient as being a SPAMMER..all simply because you put the onus on the recipient. 6. An ESP allows you to view the statistics of your campaign, such as open rate and click through rate for individual links, thereby allowing you to continually develop your relationship with your subscriber by utilising these statistics for market research. Using an SEP, you have no knowledge of who opens their emails and which links/products/services/articles are of interest to them. 7. With an ESP, you can programme when the campaign is to be sent out - unlike sending it from your PC and using your ISP. ISP's have limitations on how many emails can be sent (generally 100), hence if you have a large database, they would need to be sent in batches, often days apart. 8. An ESP will enable you to upload your images easily to their system, therefore eliminating the need to FTP knowledge or a website server of your own. Most SEP's embed the images within the email, rather than referring to them on a server, which makes the emails time consuming to send & slow for recipient to open. 9. By sending attachments you are restricting the amount of recipients who will receive the email and/or open the attachment. Many corporations do not allow the recipient to open attachments due to the risk of viruses. In addition to this, Internet Explorer 6, Service Pack 1 has been released and Outlook Express users will find they can't open attachments after installing the new software as Microsoft has blocked the opening of attachments. 10. Using an ESP to send your email campaigns can prove to be cheaper in the long run once you have tallied up all the negatives of using an SEP. Kath Pay is Marketing Director of Ezemail, a web-based e-communications tool, which enables you to create, send and track your email marketing and SMS messaging campaigns.For more information please go to http://www.ezemail.com or contact Kath at: kath@ezemail.com.
MORE RESOURCES: Best email marketing service of 2024 TechRadar 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Email Marketing Tactics That Work Social Media Examiner Best Email Marketing Software and Solutions 2024- businessnewsdaily.com Business News Daily Celebrating the best in email marketing Fast Company Email Marketing Tips to Make Your Next Campaign a Success Business News Daily The Future of Email Marketing: Data and Personalization Business News Daily The Future of AI in Email Marketing WebProNews Everlytic frees up email marketing capacity for SA businesses Bizcommunity.com Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Five ways AI supports email marketing eMarketer 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business 100 Email Marketing Statistics Every Business Should Know Small Business Trends B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report 20 Top Email Marketing Tools for 2024 and Why Simplilearn 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub The 8 Most Notable Email Marketing Trends Influencer Marketing Hub Email Design Trends for 2024 Designmodo 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub 7 Email Marketing Best Practices in 2024 Metricool The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Email Marketing Friday Forum - February 9 MarketingProfs.com Email Marketing for Small Business: 4 Key Tips Funding Circle Does email marketing still matter, and why? MintTwist Blog 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub Free Email Marketing Templates Designmodo 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub NP Digital Launches Its New Mail Grader Tool To Audit Email Marketing Yahoo Finance Australia What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report Survey: Spike in Use of AI in Email Marketing Associations Now Best Email Marketing Software of 2024 | U.S. News U.S. News & World Report Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network The ActiveCampaign Email Marketing Features You Should Know About Solutions Review Are your email campaigns accessible? Marketing Beat Excellence in email marketing CUNA News 13 Free Bulk Email Marketing Services for 2024 [Compared & Rated] Influencer Marketing Hub Email Marketing Myths Debunked MarketingProfs.com |
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