Email Marketing Information |
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A Single Email Is Never Enough
"Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads. Jason, now the owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was willing to buy a single month of advertising to see if it would be cost effective to do a full ad campaign. Jason told him that the consumer needs to be "hit" with the marketing message repeatedly in order for them to take in the message, understand it, and take action. This also applies to email marketing. A very small percentage of people will respond immediately while others need to see your message a number of times before they even think about responding to your offer. It has been said that nearly 70% of the market is made up of those people who take their time, shop around, and need to see offers more than a few times before giving them any consideration. Therefore, your goal is to effectively reach, persuade, and motivate this large segment?which is nearly impossible to do with a single mailing. Repeating your marketing message is essential to attract this all important group. Statistics have shown that the majority of sales occur in the follow-up process. However, you'll need to do so in a timely, consistent, and convincing manner. Repetition helps the consumer comprehend your offer, emphasizes how it would benefit them, and reinforces the urgency. Try revamping your next email marketing campaign into a string of messages and you will likely see a major improvement over individual mailings. By creating a sense of "NOW" with your email recipients, and reinforcing that urgency in subsequent mailings, you influence and guide your unresponsive prospects into action. Also, try adding an extra incentive with each mailing and your offer will become more valuable and more difficult to pass-up. Email marketing campaigns can be entirely automated with autoresponders. Your series of pre-written follow-up email messages can be automatically delivered to someone who responds to your offer or requests more information. Keep in mind that your email marketing campaign is only for your opt-in subscribers. Just as repeating your offer can increase the response rate, unsolicited email (spam) can increase your chances of earning a bad reputation. Conclusion?In order for any marketing campaign to work, the majority of your market needs to see your offer more than once. When your offer is seen over and over, people will start to remember it and realize the importance of it. About The Author Visit JD Burson's web site to learn how to make money from home (http://makemoney.ultimatewebdesigning.com) and pick up your copy of his e-books on writing email messages (http://email.ultimatewebdesigning.com) and autoresponder messages (http://autoresponder.ultimatewebdesigning.com).
MORE RESOURCES: The future of email marketing lies in AI Fast Company 31 Best Email Marketing Software Platforms for 2024 [+Email Marketing Cost Estimator Tool] Influencer Marketing Hub 6 Product Upsell Email Ideas That Work hackernoon.com Best email marketing service of 2024 TechRadar 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Email Marketing Tactics That Work Social Media Examiner Best Email Marketing Software and Solutions 2024- businessnewsdaily.com Business News Daily Celebrating the best in email marketing Fast Company The Future of AI in Email Marketing WebProNews Email Marketing Tips to Make Your Next Campaign a Success Business News Daily Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights The Future of Email Marketing: Data and Personalization Business News Daily Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Everlytic frees up email marketing capacity for SA businesses Bizcommunity.com Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Email Marketing Friday Forum - February 9 MarketingProfs.com Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Email Marketing for Small Business: 4 Key Tips Funding Circle 7 Email Marketing Best Practices in 2024 Metricool 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 5 Best Email Marketing Tools 2024 for Content Creators | by Vicky Hui | Apr, 2024 DataDrivenInvestor Email Marketing Firm Mailchimp Suspends Several Crypto-Related Accounts Yahoo Singapore News Free Email Marketing Templates Designmodo Survey: Spike in Use of AI in Email Marketing Associations Now Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily |
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