Email Marketing Information |
|
Creating A Newsletter And Making Your Website Magnetic
Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results. Signing Up Before you begin creating a newsletter itself attention needs to be paid to the way in which your website will facilitate the capturing of customers' email addresses and other information. Though many sites opt for the quick and simple approach of placing a "Name & Email Address" box on their homepage this is not always the best solution. Although such an approach makes it extremely simple for users to provide you with their basic details it leaves little scope to sell the newsletter's benefits. Neither does it provide your business with the opportunity to simultaneously capture vital demographic information from its customers. A balance needs to be determined between the ease of signing-up for the user and the quality/quantity of information captured by you. Format and Frequency Your website visitors need to be made aware in advance how often they are going to receive a communication from your business. Failure to provide such information may deter people from giving their permission to be contacted in the first place. Stating the newsletter's frequency up front will also benefit your business in the long-term as customers signing up to receive it will all share a common understanding of the expected volume of email they are going to receive - this will lower the number of customers who unsubscribe. The format of your newsletter is also important - you should either state the format during the sign-up procedure or provide an option for your customers to choose their preferred delivery format. Most newsletters are delivered in standard text format though HTML is being favoured more and more as it enables greater use of images and links but beware - not all Internet users can view HTML newsletters. There are various ways to combat these issues of compliance including delivering a newsletter in both formats based on customers' chosen option at the sign-up stage. Content is King This phrase applies equally as well to newsletters as it does to a website's content. Your newsletter may be well-designed, easy on the eye and technically sound but if it doesn't contain information that recipients find of value it is worthless. Creating a newsletter can achieve many objectives and therefore you must decide on which are most important to you. Do you want to use the newsletter to facilitate increased traffic, enable capture of marketing information, push direct sales, improve public relations, generate product feedback or foster loyalty? Your newsletter needs to be tailored to the needs and objectives of your business in this regard. Generating repeat traffic is one of the easier objectives to attain via a newsletter - including relevant links to certain areas of your site, or featuring competitions / special offers can all drive traffic to your site. Summary Engaging in newsletter activity is the electronic equivalent of knocking on your customer's door - your business has the potential to sell, whether this be selling products, services or the ethos of your company - the potential should not be overlooked. Mike Cheney About The Author You can get free access to lots more of my articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide
MORE RESOURCES: Best email marketing service of 2024 TechRadar Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Email Marketing Tactics That Work Social Media Examiner Celebrating the best in email marketing Fast Company Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Smart Lab: Advanced Email Marketing Strategies for Mother's Day National Jeweler Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com June Newsletter Ideas and Examples for 2024 Designmodo Email Design Trends for 2024 Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce 7 Email Marketing Best Practices in 2024 Metricool 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub The 8 Most Notable Email Marketing Trends Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub Email marketing challenges and fixes Richmond News 100 Email Marketing Statistics Every Business Should Know Small Business Trends Free Email Marketing Templates Designmodo Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Survey: Spike in Use of AI in Email Marketing Associations Now Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten Legal Talk Network 12 best practice tips for successful email marketing in 2024 internet earnings |
RELATED ARTICLES
A Guide To Using an Automatic Responder It's unbelievable.. Email Marketing Best Practices Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients. Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. 6 Simple Ways to Manage Your Emails Better E-mail, a wonderful communication tool is also the greatest challenge to manage. Hundreds of mails pouring in from friends, forums, business associates, customers and subscribed newsletters and spam mail with enticing subject headers. Taking Email Marketing To The Next Level How to use the latest e-messaging strategies to increase profits.Many types of Internet advertising don't work as well as they once did. How To Write E-mail Messages For Phenomenal Results Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?While the above is a hypothetical figure, it sure got your attention didn't it?Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?It's no rocket science. Converting More Free Downloads to Paid Customers Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and making the sale. Should You Be Writing A Newsletter As Part Of Your Online Business? Let's start at the beginning - why do you need a newsletter?Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple of things; firstly it will help to build trust and respect with your subscribers (assuming you are writing about something that they are interested in and that you are knowledgeable about your subject matter). Increasing Email Deliverability Most email marketers know that it is important spam-check email messages before sending them out, as this may identify potential issues that cause emails to be marked as spam.It should be noted however that the results generated by the spam-check feature should act as guidelines only. My Emails Are Not Being Delivered. Black Lists and White Lists Explained. Over 40% of all emails within your marketing campaignare not being delivered. You may not even be aware of this,as many ISPs will not send back a bounce message. How You Can Automate Your Business Using Autoresponders What is an Autoresponder?An Autoresponder is a program or service that allows you to automatically send pre-written emails to anyone at anytime. It is basically a sequential automated email system. Email Microtargeting Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified. An Aspirin or an Autoresponder! Tired of silly old email enquiries? Say hello to autoresponders!If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on invoices and god knows what else. One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List I bet you want to know what that one great way is! Right?!Well, I have found that one of the fastest ways to make a lot of money from your opt-in email list is by giving teleseminars. Many people do teleseminars but just to deliver information. Are Your Subscribers Receiving Your Newsletter? In my e-mail one day, I received the following message:"Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Are You Backing Up Your BIGGEST Asset? Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Why Does Nobody Visit My Web Site? After endless hours of writing, designing and programming your brand new web site is ready for prime time. You tested your shopping cart software and you made sure that all your external affiliate links have your affiliate id. Why You Need a Newsletter If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Tips to Bounce-Proof Your Email List Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. Email MarketingTips - 3 Reasons Why Business Must Use Email Communications Whether a company sells light fixtures to large corporations or provides stock analysis to CEO's they should all be using the power of email on a daily basis to:1. Create customer loyalty2. |
home | site map |
© 2006 |