Email Marketing Information |
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Converting More Free Downloads to Paid Customers
Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and making the sale. Download giveaway opt-in conversion is extremely simple when done with the correct process. Unfortunately many businesses are leaving significant profits and subscribers on the table by using the wrong methods. The Wrong Way A visitor comes to your site and they fill out a form to request your free download. Upon submission of the form they are taken to your thank you page where you provide the link to download. This person has been given your download but you have not given them a reason to subscribe to your list. They might have given you a fake email address and in all likelihood did give you a fake email knowing that they just need to get to the next page to receive your information. Since you can't follow up with them you might have lost a sale. The Correct Way Insert the AWeber opt-in form on your site. Within eye site of this form provide information about the importance of subscribing to your list. Add value to your list by giving them compelling reasons to subscribe. Make it clear that the download link will be provided in the email they receive after confirming their subscription. On your thank you page (or redirect page) they are taken to after they fill out the form you need to provide information on verifying. Verified opt-in allows you to ensure that the person subscribing did so with his or her own email address and didn't provide a fake or malicious email. Let the visitor know that they should check their email inbox. Tell them what the subject line of the email says so they know what to look for. Convey that they must click on the link inside to verify and receive the download link to your product. In the autoresponder they receive after verifying, give them the download link. Since they are subscribed to your list and have confirmed that the address they provided is valid you can effectively follow up providing more information about using the free or trial software, training tips, and further benefits or features earned by becoming a customer. Using these techniques you are sure to increase your sales when converting free downloads to paid customers. Sean Cohen, Director of Client Relations & Development of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses. Learn more: http://www.AWeber.com
MORE RESOURCES: Email Marketing Tactics That Work Social Media Examiner Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Celebrating the best in email marketing Fast Company Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Future of AI in Email Marketing WebProNews 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal The Smart Lab: Advanced Email Marketing Strategies for Mother's Day National Jeweler 100 Email Marketing Statistics Every Business Should Know Small Business Trends Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights 20 Top Email Marketing Tools for 2024 and Why Simplilearn 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub The 8 Most Notable Email Marketing Trends Influencer Marketing Hub 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Email Design Trends for 2024 Designmodo 7 Email Marketing Best Practices in 2024 Metricool Email Marketing Friday Forum - February 9 MarketingProfs.com ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia Does email marketing still matter, and why? MintTwist Blog 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities TheWiseMarketer.com Free Email Marketing Templates Designmodo 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub Top 23 B2B Email Marketing Statistics You Need to Know in 2023 Influencer Marketing Hub Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Campaign Monitor Review PCMag Email marketing challenges and fixes Richmond News What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report |
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