Email Marketing Information |
|
BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through
Email may be fast becoming the preferred means of businesscommunications and marketing, but, according to Karen Fegarty,it is only an effective tool if your messages are gettingthrough to your opt-in clients. This is not always the case. "You can find a lot of data that shows that information isnot getting through by email, and the impact that has on any given business. AOL currently blocks about 80 per centof all email to its users, data from Return Path suggests, on average, 22 per cent of legitimate opt-in emailwasn't delivered to user inboxes, and the costs to businessof incorrectly blocked opt-in email is expected to reach$419 million by 2008." Why is such a high percentage of business email not gettingthrough? For the most part, it comes down to the growing phenomenon of blacklists. A blacklist is a database of internet addresses (IPs) that have either been identified as, or are being used by companies and individuals to send spam. There are many blacklists in existence and service and bandwidth providers (ISPs) subscribe to these lists tofilter out the spam that their customers receive. In theory,it's a sensible solution to a significant problem, but thelists have their flaws, which means that many legitimateopt-in messages are being blocked from reaching businessclients. Because it only takes one complaint, it is very easy for a company's IP to be added - and erroneously - toa high-use blacklist like SpamCorp. Also, many blacklistsadd IPs in blocks, so if one user of an IP is labeled a spammer, any business using it will be penalized. And therehave been instances where companies have falsely reported competitors as spammers, just to gain a market advantage. Fegarty's company, MailWorkZ, has come up with one of themost effective tools available to avoid erroneously blocked opt-in email - BlackList Monitor. Launched in 2004, the web-based service actively monitors, on an hourly basis, 75 of the most popular blacklists, providing clients withautomated email notifications if their IPs are found onany of these lists. It also provides clients with the best available information on how to contact and negotiatethe removal of their IPs from any blacklist. According to Fegarty, the genesis of BlackList Monitor camefrom problems that MailWorkZ and its clients were havingsending email to clients. "Not only do we have an email marketing software productBroadc@st - that companies can buy and use to send their own campaigns, we also conduct email campaigns on behalfof clients through our own servers." Seeing the deliverability of a major client's email declinedue to blacklists, Fegarty and her team knew they neededan effective solution, and fast: "We needed to determineexactly where we were listed on a real-time basis so we could take immediate steps to be removed. We didn't have time to check the lists daily, let alone hourly, or to findinformation to negotiate a way off the lists. It needed to be an instant, automated process." With this in mind, MailWorkZ spent about four months of development work over the course of a year coming up witha solution using the .Net platform. During that time,the company conducted extensive research, wading through thousands of blacklists to determine the ones that werechecked by the majority of major ISPs, how the lists determined legitimate email, and how to negotiate a way out of these databases. Since its launch in June 2004, MailWorkZ has registered more than 400 active BlackList Monitor accounts, and ismonitoring more than 1000 IPs. Client renewal rate, adds Fegarty, is over 50%, and feedback has been uniformlypositive. "Clients are indicating that this is a necessary tool,improving their email marketing success. They've alsoindicated that they appreciate the fact that it is easyto use, and how beneficial the removal information isfor them." Fegarty says that the company is focusing its marketingefforts on the UK and building greater market share inthe U.S. Mark Campbell is a Halifax, Nova Scotia-based marketingand communications consultant. He can be reached atkrambell@ns.sympatico.ca. More information about MailWorkZ (http://www.mailworkz.com) and the BlackList Monitor (http://www.blacklistmonitor.com) products can be seen byvisiting their sites.
MORE RESOURCES: Email Marketing Tactics That Work Social Media Examiner Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Celebrating the best in email marketing Fast Company Top 15 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub The Future of AI in Email Marketing WebProNews Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Smart Lab: Advanced Email Marketing Strategies for Mother's Day National Jeweler Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 100 Email Marketing Statistics Every Business Should Know Small Business Trends Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Google’s February 2024 Gmail Updates: What You Need to Know Spiceworks News and Insights Self-Hosted Email Marketing Solutions Trend Hunter The 8 Most Notable Email Marketing Trends Influencer Marketing Hub New Email Marketing Rules from Google: What Cannabis Businesses Should Do Now Cannabis Business Executive The Top 5 Email Marketing Tips to Skyrocket B2B Engagement Intelligent Living Email Design Trends for 2024 Designmodo 7 Email Marketing Best Practices in 2024 Metricool Email Marketing Friday Forum - February 9 MarketingProfs.com Does email marketing still matter, and why? MintTwist Blog Chris Orzechowski Shares Email Marketing Trade Secrets SUCCESS Magazine Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities TheWiseMarketer.com Free Email Marketing Templates Designmodo CRM Email Marketing Software Platforms | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Top 23 B2B Email Marketing Statistics You Need to Know in 2023 Influencer Marketing Hub 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub Combining SMS and Email Marketing to Drive Better Customer Engagement and Business Outcomes Webinar ... HBR.org Daily Email marketing challenges and fixes Richmond News ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report New Gmail and Yahoo Policies Impact Ecommerce Practical Ecommerce |
RELATED ARTICLES
Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift. A Review on Email Go Getter System (EGGS) A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders out there is that EGGS is hosted and run entirely on your own web server. Seven Tips To A Perfect Email Ads Everyone at some point in their Internet experience hasreceived an email ad that was simply to difficult to reador it's text was so badly broken up that it was impossibleto understand.Most of the time when I receive an email of this kind (andit's far to often) I do what everyone else does, I simplyhit the delete and move on to the next email. The Innovative Ways To Use Your Autoresponder If you have auto response system set up for following up your customers or prospects, you may just use one or two purpose. Here is a list of brainstorming ideas for you to get more out of it. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. The Goose That Lays Golden Eggs Ever wondered what it would be like to have a goose that laysgolden eggs? Well, if you thought such stuff happens only infairy tales, think again!Now before you get carried away in your own curious thoughts,let me tell you that the magical goose I'm talking about is yourlist of subscribers or your contact list.. Single or Double Opt--In? You heard the message before. Your e-mail list is the most important key to your future online success. Email Builds Brands Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:* Brand Awareness* Market Intelligence* Web Traffic* Prospect Leads* LoyaltyBuild Brand Awareness. Some Simple Sure-fire Strategies to Construct a Responsive Opt in List! A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. Market Your Business through Newsletters Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. All I Really Needed to Know About List Building I Learned From Stephen King! I have always been an avid reader of Stephen King's writings overthe years, he's one of the few authors that I can safely say I have read everything he has written. Granted, I am a coupleof years behind, but I do manage to catch up as I getthe time and opportunity to read him. How To Get An Instant Response To Your Urgent EMail! In the business world, "You've Got Mail" has turned into a curse. Fact is, the average business user spends an average of over two hours a day just dealing with email! If you have an urgent issue requiring an immediate response, how do you get your colleague, the average business user, to pay attention and take action?Here's a typical scenario:You are sending an urgent email to a colleague, Notina Hurry. E-mail 101: The Dos and Donts Even though many people have been writing e-mails for a few years now, you would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis.Many people seem to think that because they aren't dealingdirectly with another person (or as directly as they wouldbe face-to-face or by telephone), all forms of civility andbasic respect for the other person (i. Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them?"Hello John"? or"Hello friend"? or"Hello"?If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too!What is personalizing of emails means?At the beginning of the emails instead of starting the message directly we will call the person by name like 'Dear John'. People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips People tend to forget their subscriptions. Sometimes they don't even know why they subscribed to your newsletter. 15 Ways to Manage Your E-Mail More Effectively ? Are you tired of searching for e-mail messages you know are somewhere?? Is your electronic "In Box" full of outdated messages?? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%. Will Microsoft Kill Free Email on the Net? Spam has been such a problem that email filters are nowwidespread on the Net. These filters are a necessary responseto the menace of spam. Are Your Emails Being Heard Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. Can You Win The Battle By Using A Toothpick? Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you. The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List It's not a website.It's a smart autoresponder and mailing list software. |
home | site map |
© 2006 |