Email Marketing Information |
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Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits
Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them? "Hello John"? or "Hello friend"? or "Hello"? If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too! What is personalizing of emails means? At the beginning of the emails instead of starting the message directly we will call the person by name like 'Dear John'. This is possible if you are sending email to one person or few people. But here you are dealing with a large subscriber base...Some thousand emails... So what to do? You need a Mailing list Manager that works with this feature. While you keeping subscription forms, you need to keep two fields. One for the First name and second for the email address. So your cgi script stores your subscribers name in the database. If you sending emails to your subscribers, you have to put some code like [FIRSTNAME] or {fname} etc depending on software instructions. Then the script replaces this code with actual first name while sending the message. Pretty cool. Huh? Some cgi scripts that have these personalization features: Mailing list Managers:
OK...Very convincing till now. Why should You personalize your emails? 1. Calling your subscriber in the subject line of email increases the chances of opening your email. Their name in the email subjects attracts the eyes. So more chances of opening it. I myself scan thru the all subject lines of emails. Certainly I feel like opening the emails with my name. But you should be careful with emails that carry virus to your computer. Some people send you emails with your name and attachments. This is especially common with free accounts like Yahoo, Hotmail etc,. 2. Once your subscriber opens the email there will be more chances of clicking other links in your ezine. 3. If you use your subscribers name before any special offer or exciting bonus, it catches his eyes. Leave an extra line above and below the name. So the name stands a little prominent. 4. When you contact other webmasters for link exchanges, joint ventures make a habit of personalizing the emails. It makes lot of difference. 5. You can use this personalization feature on your websites, membership sites, discussion boards etc. When the member logs on to your membership site, the script (usually the script uses cookies to display your members name) automatically displaces their names welcoming them. TWO LAST 'NEVER DO IT' tips: Some people write the message templates and copy and paste them in their email programms and send them to different people. These templates if has a name on it and you are sending it to a person with different name, it looks very very embarassing. So check the names before sending email messages. Another is DON'T misspell the names. Especially the person is from different country, you may not be familiar with those names. So check twice before clicking send button. One last note... Try experimenting by implementing different features in your ezines and see how the subscribers response and your expected results. About The Author Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month! http://www.ebooks-world.com/freetosell.shtml Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/
MORE RESOURCES: 23 Welcome Email Subject Lines for Your New Subscribers The Motley Fool Best email marketing service of 2024 TechRadar Email Marketing Tactics That Work Social Media Examiner Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients 05/13/2024 MediaPost Communications Best Email Marketing Software and Solutions 2024- businessnewsdaily.com Business News Daily Celebrating the best in email marketing Fast Company Email Marketing Tips to Make Your Next Campaign a Success Business News Daily Five ways AI supports email marketing eMarketer Email Marketing Delivers ROI of up to $40 for Every Dollar Spent Spiceworks News and Insights The Future of Email Marketing: Data and Personalization Business News Daily Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client ... Charleston Regional Business B2B Email Marketing Opportunities for Better Engagement MarketingProfs.com How Email Marketing Innovations Will Impact Brand Strategies Demand Gen Report Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing - SPONSORED CONTENT FROM Intuit ... HBR.org Daily Constant Contact Review 2024 | Email Marketing and Survey Software Reviews - businessnewsdaily.com Business News Daily 14 of the Best Email Marketing Templates for 2024 Influencer Marketing Hub Self-Hosted Email Marketing Solutions Trend Hunter Google and Yahoo Are Cracking Down on Inbox Spam. Don't Expect Less Email Marketing. The Wall Street Journal 20 Top Email Marketing Tools for 2024 and Why Simplilearn Email Marketing Friday Forum - February 9 MarketingProfs.com Email Design Trends for 2024 Designmodo Email Marketing for Small Business: 4 Key Tips Funding Circle 7 Email Marketing Best Practices in 2024 Metricool 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Does email marketing still matter, and why? MintTwist Blog What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization Demand Gen Report The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 9 of the Most Effective Email Marketing Best Practices For 2024 Influencer Marketing Hub 100 Email Marketing Statistics Every Business Should Know Small Business Trends ANZ SMBs ramp up marketing efforts amid economic challenges ChannelLife Australia Free Email Marketing Templates Designmodo Survey: Spike in Use of AI in Email Marketing Associations Now 5 Email Marketing Tips to Increase Open Rates in 2024 Influencer Marketing Hub 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub The ActiveCampaign Email Marketing Features You Should Know About Solutions Review Excellence in email marketing CUNA News Best Email Marketing Software of 2024 | U.S. News U.S. News & World Report 10 Email Marketing Tips You Need to Know in 2024 PlanetHoster 8 Email Marketing Metrics Beyond Open Rate MarketingProfs.com The Best Email Marketing Automation Training Courses to Take Solutions Review |
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